Activity in the brain’s valuation and mentalizing networks is associated with propagation of online recommendations

Word of mouth recommendations influence a wide range of choices and behaviors. What takes place in the mind of recommendation receivers that determines whether they will be successfully influenced? Prior work suggests that brain systems implicated in assessing the value of stimuli (i.e., subjective valuation) and understanding others’ mental states (i.e., mentalizing) play key roles. The current study used neuroimaging and natural language classifiers to extend these findings in a naturalistic context and tested the extent to which the two systems work together or independently in responding to social influence. First, we show that in response to text-based social media recommendations, activity in both the brain’s valuation system and mentalizing system was associated with greater likelihood of opinion change. Second, participants were more likely to update their opinions in response to negative, compared to positive, recommendations, with activity in the mentalizing system scaling with the negativity of the recommendations. Third, decreased functional connectivity between valuation and mentalizing systems was associated with opinion change. Results highlight the role of brain regions involved in mentalizing and positive valuation in recommendation propagation, and further show that mentalizing may be particularly key in processing negative recommendations, whereas the valuation system is relevant in evaluating both positive and negative recommendations.

Aberrant Activation of the Mentalizing Brain System During Eye Gaze Discrimination in Bipolar Disorder

Bipolar disorder (BD) is associated with a range of social cognitive deficits. This study investigated the functioning of the mentalizing brain system in BD probed by an eye gaze perception task during fMRI. Compared with healthy controls (n = 21), BD participants (n = 14) showed reduced preferential activation for self-directed gaze discrimination in the medial prefrontal cortex (mPFC) and temporo-parietal junction (TPJ), which was associated with poorer cognitive and social functioning. Aberrant functions of the mentalizing system should be further investigated as marker of social dysfunction and treatment targets.

Considering Others’ Mental States Causally Increases Feelings of Social Bonding and Information Sharing

Information sharing is a ubiquitous social behavior. What causes people to share? Mentalizing, or considering the mental states of other people, has been theorized to play a central role in information sharing, with higher activity in the brain’s mentalizing system associated with increased likelihood to share information. In line with this theory, we present novel evidence that mentalizing causally increases information sharing. In three pre-registered studies (n = 400, 840, and 3500 participants), participants who were instructed to consider the mental states of potential information receivers indicated higher likelihood to share health news compared to a control condition where they were asked to reflect on the content of the article. Certain kinds of mentalizing were particularly effective; in particular, considering receivers’ emotional and positive mental states, led to the greatest increase in likelihood to share. The relationship between mentalizing and sharing was mediated by feelings of closeness with potential receivers. Mentalizing increased feelings of connectedness to potential receivers, and in turn, increased likelihood of information sharing. Considering receivers’ emotional, positive, and inward-focused mental states was most effective at driving participants to feel closer with potential receivers and increase sharing. Data provide evidence for a causal relationship between mentalizing and information sharing and provide insight about the mechanism linking mentalizing and sharing. Taken together, these results advance theories of information sharing and shed light on previously observed brain-behavior relationships.

Brain connectivity dynamics during social interaction reflect social network structure

Social ties are crucial for humans. Disruption of ties through social exclusion has a marked effect on our thoughts and feelings; however, such effects can be tempered by broader social network resources. Here, we use fMRI data acquired from 80 male adolescents to investigate how social exclusion modulates functional connectivity within and across brain networks involved in social pain and understanding the mental states of others (i.e., mentalizing). Furthermore, using objectively logged friendship network data, we examine how individual variability in brain reactivity to social exclusion relates to the density of participants’ friendship networks, an important aspect of social network structure. We find increased connectivity within a set of regions previously identified as a mentalizing system during exclusion relative to inclusion. These results are consistent across the regions of interest as well as a whole-brain analysis. Next, examining how social network characteristics are associated with task-based connectivity dynamics, we find that participants who showed greater changes in connectivity within the mentalizing system when socially excluded by peers had less dense friendship networks. This work provides insight to understand how distributed brain systems respond to social and emotional challenges and how such brain dynamics might vary based on broader social network characteristics.

Brain connectivity dynamics during social interaction reflect social network structure

Social ties are crucial for humans. Disruption of ties through social exclusion has a marked effect on our thoughts and feelings; however, such effects can be tempered by broader social network resources. Here, we use functional magnetic resonance imaging data acquired from 80 male adolescents to investigate how social exclusion modulates functional connectivity within and across brain networks involved in social pain and understanding the mental states of others (i.e., mentalizing). Furthermore, using objectively logged friendship network data, we examine how individual variability in brain reactivity to social exclusion relates to the density of participants’ friendship networks, an important aspect of social network structure. We find increased connectivity within a set of regions previously identified as a mentalizing system during exclusion relative to inclusion. These results are consistent across the regions of interest as well as a whole-brain analysis. Next, examining how social network characteristics are associated with task-based connectivity dynamics, participants who showed greater changes in connectivity within the mentalizing system when socially excluded by peers had less dense friendship networks. This work provides novel insight to understand how distributed brain systems respond to social and emotional challenges, and how such brain dynamics might vary based on broader social network characteristics.

Involvement of the mirror neuron system and the mentalizing system during communicative gesture production: a meta-analysis

Background. Hand gestures play an important role in face-to-face communication. Although studies have shown that the mirror neuron system and the mentalizing system are involved in gesture comprehension, evidence of how the two systems are activated during gesture production is scattered and the conclusion is unclear. Methods. To address this issue, the current meta-analysis used activation likelihood estimation (ALE) method to quantitatively summarize the results of previous functional magnetic resonance imaging (fMRI) studies on communicative gesture production. Eight studies were selected based on several criteria (e.g., using fMRI technique, involving healthy adults, using gesture production tasks, conducting whole-brain analysis, and reporting activation foci in the MNI or Talairach space). ALE was conducted to calculate the overall brain effects for gesture production, and subsequently the brain effects for gesture execution, planning, and imitation. Results. The meta-analysis results showed that overall both systems (inferior parietal lobule and medial cortical structures) were involved in gesture production. Further analyses indicated that the mirror neuron system and the primary motor cortex were selectively involved in gesture execution, whereas the menalizing system and the premotor cortex were selectively involved in gesture planning. In gesture imitation, significant effects were found in both systems. Discussion. These results suggest that the mirror neuron system and the mentalizing system play different roles during gesture production. The former may be involved in the processes that require the mapping between observed actions and motor representations or the retrieval of motor representations; whereas the later may be involved when the production tasks require understanding others’ mental states.

Involvement of the mirror neuron system and the mentalizing system during communicative gesture production: a meta-analysis

Background. Hand gestures play an important role in face-to-face communication. Although studies have shown that the mirror neuron system and the mentalizing system are involved in gesture comprehension, evidence of how the two systems are activated during gesture production is scattered and the conclusion is unclear. Methods. To address this issue, the current meta-analysis used activation likelihood estimation (ALE) method to quantitatively summarize the results of previous functional magnetic resonance imaging (fMRI) studies on communicative gesture production. Eight studies were selected based on several criteria (e.g., using fMRI technique, involving healthy adults, using gesture production tasks, conducting whole-brain analysis, and reporting activation foci in the MNI or Talairach space). ALE was conducted to calculate the overall brain effects for gesture production, and subsequently the brain effects for gesture execution, planning, and imitation. Results. The meta-analysis results showed that overall both systems (inferior parietal lobule and medial cortical structures) were involved in gesture production. Further analyses indicated that the mirror neuron system and the primary motor cortex were selectively involved in gesture execution, whereas the menalizing system and the premotor cortex were selectively involved in gesture planning. In gesture imitation, significant effects were found in both systems. Discussion. These results suggest that the mirror neuron system and the mentalizing system play different roles during gesture production. The former may be involved in the processes that require the mapping between observed actions and motor representations or the retrieval of motor representations; whereas the later may be involved when the production tasks require understanding others’ mental states.