Subjectivism about meaning in life remains a viable option, despite its relative unpopularity. Two arguments against it in the literature, the first by Susan Wolf and the second by Aaron Smuts and Antti Kauppinen, fail. Pace Wolf, lives devoted to activities of no objective value need not be pointless, unproductive, and futile, and so not prima facie meaningless; and, pace Smuts and Kauppinen, subjectivism is perfectly compatible with people being mistaken about how meaningful their own lives are. This paper elaborates a novel subjectivist view according to which becoming more fulfilled is what makes a life meaningful for a person. Becoming more fulfilled is a process that has being more fulfilled as its end-state, and, as with any process, it can come to a halt before it is complete. More substantively, this process is a dynamic interaction between a person and the activities she does that are of a goodness-fixing kind, wherein her doing them changes her cares in a way partly explained by her antecedently caring about doing activities of that kind. Finally, this paper shows why the becoming more fulfilled view is to be preferred to the standard subjectivist theory, the being fulfilled view, and how it produces intuitive results.