This paper aims to reconstruct some of the issues that revolve around the role played by artists in early Italian television in a discursive and non-exhaustive way. The principal aim is to discuss how the study of the television experiences of many visual artists can help to re-read some issues in the field of television historiography. First of all, the importance of the sources and their necessary integration in the study of this relationship will be underlined, with particular reference to the problem of accessibility (see the Rai experimental programs produced between 1952 and 1954). Secondly, we will focus on the relationship between arthouse and popular culture, as it emerges from early Italian television and develops, over the following years, in the debate between entertainment television and art television. As a third question, we will focus on a marginalized element, that of the audiences, and we will discuss what kind of negotiations the art consumption through television implies. Through these three issues some possible lines of research will be drawn in order to try to broaden the approaches and perspectives of television historiography.