Strategi Pemasaran Pada PT. Prima Megah Irsa

ABSTRAK Tujuan dalam penelitian ini yaitu untuk mengetahui strategi apakah yang diterapkan oleh PT. Prima Megah Irsa dalam meningkatkan penjualan jasa kontruksi. Penelitian ini dilakukan di PT. Prima Megah Irsa yang beralamatkan di Jalan Krikilan No 146 Ds. Krikilan RT. 013 RW. 005 Kec. Driyorejo Kab. Gresik. Jenis penelitian ini yaitu kualitatif deskriptif. Sumber data yang digunakan dalam penelitian ini yaitu sumber data primer. Sedangkan pengumpulan data yang dilakukan dalam penelitian ini menggunakan metode observasi, wawancara, dan dokumentasi. Adapun hasil penelitian ini dapat disimpulkan bahwa 1) PT. Prima Megah Irsa memiliki strategi pemasaran yang sangat penting dalam meningkatkan volume penjualan produk jasa yang disediakan, 2) Strategi produk yang dijalankan oleh PT. Prima Megah Irsa mengfokuskan pada kualitas produk jasa dan proses pengerjaan proyek yang selesai sesuai dengan waktu yang ditetapkan, 3) Strategi harga yang ditawarkan oleh PT. Prima Megah Irsa merupakan harga yang ditawarkan sesuai dengan harga di pasar, 4) Strategi distribusi yang dilakukan oleh PT. Prima Megah Irsa merupakan sistem strategi distribusi langsung. Strategi langsung merupakan strategi yang bertujuan untuk melakukan pendekatan secara langsung kepada para calon pengguna jasa (klaen) baik secara formal maupun informal guna produk jasa yang ditawarkan perusahaan dapat berkembang dan dikenal lebih luas oleh perusahaan, 5) Strategi promosi dan komunikasi yang dilakukan oleh PT. Prima Megah Irsa yaitu dengan cara melakukan promosi secara langsung kepada para pengusaha kontraktor. Perusahaan juga menjalin komunikasi dengan para pengusaha kontraktor lainnya. Yang tujuannya produk jasa yang ditawarkan lebih dikenal oleh pasar dengan cara word of mouth.ABSTRACTThe purpose of this research is to find out what strategy is applied by PT. Prima Megah Irsa in increasing sales of construction services. This research was conducted at PT. Prima Megah Irsa whose address is at Jalan Krikilan No. 146 Ds. Krikilan RT. 013 RW. 005 District. Driyorejo Kab. Gresik. This type of research is descriptive qualitative. The data sources used in this study are primary data sources. While the data collection was carried out in this study using the methods of observation, interviews, and documentation. The results of this study can be concluded that 1) PT. Prima Megah Irsa has a very important marketing strategy in increasing the sales volume of the services provided, 2) the product strategy implemented by PT. Prima Megah Irsa focuses on the quality of service products and project work processes that are completed in accordance with the specified time, 3) the price strategy offered by PT. Prima Megah Irsa is the price offered in accordance with the price in the market, 4) distribution strategy carried out by PT. Prima Megah Irsa is a direct distribution strategy system. The direct strategy is a strategy that aims to make a direct approach to prospective service users (clients) both formally and informally so that the products and services offered by the company can develop and be known more widely by the company, 5) promotion and communication strategies carried out by PT. Prima Megah Irsa, namely by making promotions In addition, the company also establishes communication with other contractor entrepreneurs. The goal is that the products and services offered are better known by the market by word of mouth.

THE USE OF ARTIFICIAL INTELLIGENCE METHODS FOR APPROXIMATION OF THE MECHANICAL BEHAVIOR OF RUBBER-LIKE MATERIALS

In the XXI century, neural networks are widely used in various fields, including computer simulation and mechanics. This popularity is due to the factthat they give high precision, work fast and have a very wide range of settings. The purpose of creating a software product using elements of artificialintelligence, for interpolation and approximation of experimental data. The software should work correctly, and yield results with minimal error. Thedisadvantage of using mathematical approaches to calculating and predicting hysteresis loops is that they describe unloading rather poorly, thus, weobtain incorrect data for calculating the stress-strain state of a structure. The solution tool use of elements of artificial intelligence, but rather neuralnetworks of direct distribution. The neural network of direct distribution has been built and trained in this work. It has been trained with a teacher (ateacher using the method of reverse error propagation) based on a learning sample of a pre-experiment. Several networks of different structures werebuilt for testing, which received the same dataset that was not used during the training, but was known from the experiment, thus finding a networkerror in the amount of allocated energy and in the mean square deviation. The article describes in detail the mathematical interpretation of neuralnetworks, the method for training them, the previously conducted experiment, structure of network that was used and its topology, the training method,preparation of the training sample, and the test sample. As a result of the robots carried out, the software was tested in which an artificial neuralnetwork was used, several types of neural networks with different input data and internal structures were built and tested, the error of their work wasdetermined, the positive and negative sides of the networks that were used were formed.

Distribution Systems as a Component of Supply Chain at Hypermarket: Does It Matter?

Distribution is generally a marketing channel for goods that will be determined by companies in distributing or providing related services to agents, intermediaries, wholesalers, and consumers. Distribution channels are very significant in the company's retail activities because this will affect the decisions made by the company managers. The purpose of this study is to produce a study of: distribution channels operated by hypermarts in Sidoarjo. The research is qualitative in nature. The data collection technique is literature study and field study which employs observation and interviews. The sampling technique used is purposive random sampling. The results show that the companies use direct distribution channels because the goods are sold directly to consumers.

Distribution Channels for Wine Tourism in New Zealand

<p>This study examines the structure of the distribution channels and the underlying factors influencing the most prominent channel choices within the wine tourism industry in New Zealand. This research specifically compares wine tourism in Marlborough and Auckland. It aims to provide a better understanding of the distribution channels for practitioners in the wine tourism industry, with the hope of assisting them to develop their wine tourism businesses successfully and manage the businesses growth effectively. This is a destination-based study performed by employing qualitative approaches focusing on the supply-side through semi-structured interviews. These in-depth interviews were conducted with the owners or managers of the local wine tour operators and wineries in the two regions. The findings generally show that wine tourism businesses place a clear priority on direct distribution of their wine tourism product to visitors “at destination”; the majority of customers of all these businesses are independent visitors. Specifically, overseas independent tourists comprise the largest portion of customers to local wine tour operators in Marlborough and Auckland. The wine tour operators work more actively with intermediaries and reach tourists “in market”, “while travelling” and “at destination” than wineries in these two regions. Marlborough wineries and Auckland wine tour operators and wineries receive domestic corporate groups, most of whom are approached “at destination” with direct distribution. Compared with wineries in Marlborough, more corporate groups use Auckland wine tour operators to visit wineries. Marlborough wineries and wine tour operators, and Auckland wine tour operators receive more international visitors, whereas the majority of visitors to Auckland wineries are from Auckland. When considering the function of wine tourism distribution channels, information provision, reservation and purchase are nearly equally important to local wine tour operators in both Marlborough and Auckland; the most widely used functions for Marlborough wineries is information provision; for Auckland wineries, information provision and purchase play significant roles in the distribution of wine tourism product. Factors influencing distribution channel choice include information provision cost, commissions, businesses’ attitudes towards tourism, perceptions of the Internet, service diversity, capacity, accessibility, availability, market segments, reputation and nature of intermediaries.</p>

Distribution Channels for Wine Tourism in New Zealand

<p>This study examines the structure of the distribution channels and the underlying factors influencing the most prominent channel choices within the wine tourism industry in New Zealand. This research specifically compares wine tourism in Marlborough and Auckland. It aims to provide a better understanding of the distribution channels for practitioners in the wine tourism industry, with the hope of assisting them to develop their wine tourism businesses successfully and manage the businesses growth effectively. This is a destination-based study performed by employing qualitative approaches focusing on the supply-side through semi-structured interviews. These in-depth interviews were conducted with the owners or managers of the local wine tour operators and wineries in the two regions. The findings generally show that wine tourism businesses place a clear priority on direct distribution of their wine tourism product to visitors “at destination”; the majority of customers of all these businesses are independent visitors. Specifically, overseas independent tourists comprise the largest portion of customers to local wine tour operators in Marlborough and Auckland. The wine tour operators work more actively with intermediaries and reach tourists “in market”, “while travelling” and “at destination” than wineries in these two regions. Marlborough wineries and Auckland wine tour operators and wineries receive domestic corporate groups, most of whom are approached “at destination” with direct distribution. Compared with wineries in Marlborough, more corporate groups use Auckland wine tour operators to visit wineries. Marlborough wineries and wine tour operators, and Auckland wine tour operators receive more international visitors, whereas the majority of visitors to Auckland wineries are from Auckland. When considering the function of wine tourism distribution channels, information provision, reservation and purchase are nearly equally important to local wine tour operators in both Marlborough and Auckland; the most widely used functions for Marlborough wineries is information provision; for Auckland wineries, information provision and purchase play significant roles in the distribution of wine tourism product. Factors influencing distribution channel choice include information provision cost, commissions, businesses’ attitudes towards tourism, perceptions of the Internet, service diversity, capacity, accessibility, availability, market segments, reputation and nature of intermediaries.</p>

The traditional clothing industry of Banjarmasin Sasirangan: A portrait of a local business becoming an industry

Sasirangan is a traditional fabric typical of the Banjar tribal community and has now been developed into an industrial product in Banjarmasin. Sasirangan's business development shows a significant development and it becomes very essential to pay attention to how to maintain its business. This article aims to describe the business operations and distribution patterns in the Sasirangan clothing industry. The qualitative approach was used in this study coupled with data collection through interviews, observations, and documentation. The results showed that Sasirangan fabric products are produced by artisans who work individually or in groups and marketed by traders. Marketing of Sasirangan cloth products uses a direct distribution pattern to consumers, and indirectly uses a merchant intermediary who then resell them to consumers. The collaboration of Sasirangan artisan and traders can be further enhanced to develop a convection industry based on local culture. The findings of this study provide a further description of how local culture-based businesses require support from the government and other parties to maintain business sustainability.JEL Classification J24; M31; O14

OFFENCES PRINCIPLES AND A LIMITATION FOR DISINFORMATION VIA THE INTERNET IN INDONESIA

Actors utilize the internet to spread disinformation. The content might be irritated the public but does not cause direct distribution to public order. Article 14 and Article 15 of Law No. 1 of 1946 on Criminal Law Regulation prohibit the publication of disinformation that causes the distribution to public order. However, the implementation of the legislation shows that the panel of judges punish the actor who publishes disinformation without considering the impact of that disinformation on society. Therefore, the purpose of this research is to criticize the limitation of disinformation distribution through the internet under offenses principles. The principles are used to analyze the relevancy and limitation of criminalization in article 14 and article 15. By using document research with the statute, case, and conceptual approaches, it is concluded that the intervention of criminal law may be justified to protect public order, but the intervention shall be limited which strict requirements.

ANALISIS EFISIENSI DISTRIBUSI DAN TINGKAT KETEPATAN PENDISTRIBUSIAN PROGRAM RASTRA DAN BPNT PADA RUMAH TANGGA PENERIMA MANFAAT DI KELURAHAN YUKUM JAYA, KABUPATEN LAMPUNG TENGAH

This study aims to determine the distribution system, efficiency, and accuracy of the distribution of Beras Sejahtera (RASTRA) and Bantuan Pangan Non-Tunai (BPNT) programs in Yukum Jaya Village, Terbanggi Besar Sub-district, Central Lampung Regency. The attributes used in this study are right on target, right on amount, right on time, right on price, right on administration, right on quality consisting of color, aroma, rice cleanliness, and condition of eggs. The study uses a survey method involving 33 recipients of Rastra program and 31 recipients of BPNT program. The first and second objectives are analyzed using qualitative and quantitative descriptive analysis. The third objective is analyzed using Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The study shows that the distribution system of Rastra and BPNT are included in the semi-direct distribution category. The distribution efficiency of the Rastra program is 0..06 and the BPNT program is 0.04 which means that the distribution of rice in the two programs are efficient. The CSI of Rastra score is 54.36% or in quite proper category and BPNT is 68.94% or proper category. IPA analysis shows that the most suitable attribute of Rastra is the right on price attribute and for BPNT is the right on amount atrribute.Key words: accurate, BPNT, CSI, efficiency, Rastra

What Makes Producers Participate in Marketing Cooperatives? The Northern Greece Case

Marketing cooperatives are gaining popularity in the supply chain management of fruits and vegetables (F&V) due to consumers’ increasing desire to purchase cooperative products as well as producers’ willingness to reinforce their bargaining power in the market. The main purpose of this empirical study is to investigate the most important factors that motivate Greek producers to participate in marketing cooperatives, as well as those motives that discourage them. The prefecture of Imathia, in the northern part of Greece, was chosen because it is characterized by a high involvement of cooperatives, wholesalers and retailers in F&V trading. A structured questionnaire was answered by 61 producers of Imathia in 2020. The results indicate that producers recognize that they ensure safer financial transactions and direct distribution of their fresh agricultural produce via marketing cooperatives. Moreover, the study showed that there is a statistically significant difference in the motives of participation in a marketing cooperative that has bargaining power and direct distribution of fresh agricultural produce between the three categories of education level. However, producers appeared to agree that (1) the great divergence in members’ reasons for participation in a marketing cooperative and (2) the inability to take collective decisions by the general assembly are the most important disincentives for participation in marketing cooperatives.