Embodied Cognition and Media Engagement: When the Loneliness of the Protagonist Makes the Reader Sense Coldness (and Vice Versa)

Embodied cognition research documents the interplay between physical sensations and corresponding psychological experiences within the individual. Accordingly, physical warmth leads to a sense of social inclusion, and being socially rejected leads to physical coldness. In the current research, we demonstrate that these embodied cognition relationships also apply to a media consumer and a media character with whom the consumer identifies. In Study 1, participants (N = 120) read one of four narratives in which we manipulated identification with the protagonist and her social exclusion/inclusion situation. In Study 2 (N = 120), the narrative described the protagonist experiencing coldness/warmth in high/low identification conditions. The findings suggest that when the character experiences either the physical or the psychological state, the identifying consumer consequently experiences either psychological feelings or physical sensations, respectively. We discuss potential limitations of the study and also its contribution to media psychology and to embodied cognition research.

Interactive Effects of Tactile Warmth and Ambient Temperature on the Search for Social Affiliation

Laboratory studies have linked variability in temperature to the psychology of social affiliation. In colder ambient environments, for example, people report greater loneliness, and they pursue both physical warmth and social affiliation (i.e., social warmth). Here, a field experiment tested whether tactile warmth eliminates the effect of colder ambient temperatures on desires for social affiliation. Consistent with previous research, people expressed greater intentions to affiliate on colder days. However, tactile warmth eliminated this effect. On colder (but not warmer) days exposure to a tactile warmth manipulation eliminated heightened desires for social affiliation. Findings suggest that seemingly subtle changes in temperature can have important implications for the psychology of social affiliation, and such findings apply to real-world contexts outside the laboratory.

Physical Warmth Attenuates Ethnocentric Bias under Mortality Salience: An Embodied Terror Management Perspective

Research indicates that individuals often deal with mortality salience by affirming beliefs in national or cultural superiority (worldview defense). Because worldview defense may be associated with negative consequences (discrimination), it is important to identify alternative means to deal with death-related thoughts. In line with an embodied terror management perspective, we evaluate for the first time the role of physical warmth in reducing defensive reaction to mortality salience. We predicted that, like social affiliation (social warmth), physical warmth could reduce worldview defense when mortality is salient. In this exploratory (preregistered) study, 202 French participants were primed with death-related thoughts, or an aversive control topic, in a heated room or a non-heated room. The main outcome was worldview defense (ethnocentric bias). We found no main effect of mortality salience on worldview defense. However, physical warmth reduced worldview defense when mortality was salient. Implications for an embodied terror management perspective are discussed.

I am physically and personality-wise warmer when wearing round eyeglasses: Shape priming influences personality judgments and estimated temperature

Shapes are considered to be related to different personality traits, and particularly, in terms of metaphorical associations, the round shape has been related to the warmth trait, and the square shape to the competence trait. The present study used a pre-post design to replicate these associations. Moreover, it was investigated whether round shapes enhanced the estimation of physical warmth as suggested by contemporary debates on cross-modal correspondences. The results indicated that the round shape increased the perception of warmth (p = .004) and the square shape enhanced the perception of competence (p = .025), which confirmed round-warm and square-competent associations. Furthermore, estimates of the room temperature were higher in the round condition, compared to the square condition (p = .023). The theoretical implications of these findings and directions for further research are discussed.