Analysis of Attributes that Become Consumer Preferences in Choosing Indonature Table Furniture Products

Ud. Indonature is a company engaged in furniture, especially coffee table located on the island of Lombok, West Nusa Tenggara. Furniture made of solid wood such as Teak and Trembesi wood. In recent years there has been a decrease in the company’s turnover therefore it takes product innovation to increase sales. With the need to develop coffee table furniture products more clearly, researchers decided to conduct research on Attribute Analysis that Becomes Consumer Preferences in Choosing Indonature Table Furniture Products. This study aims to find out and analyze the combination of attributes that become consumer preferences in purchasing Indonature coffee table products and to know and analyze the most important coffee table attributes for Indonature consumers. The problem formulation in this study is, firstly, what combination of attributes are the consumer preference in buying coffee table into nature products and the second is what are the most important attributes of coffee table products for indonature consumers. The results of conjoin analysis showed that the most preferred and most important combination according to consumers is made of trembesi wood material with arch form, has a natural wood finishing and rustic design.

PRODUÇÃO DE MÓVEIS RÚSTICOS COM MADEIRA RESIDUAL DA FLORESTA AMAZÔNICA

A exploração madeireira e as conversões de áreas de florestas para uso alternativo do solo na região Amazônica, em especial no estado do Amapá, resultam em grandes quantidades de madeira residual que em geral são abandonadas em campo. Essa problemática da geração de resíduos florestais e principalmente do desperdício e da falta de alternativas para o seu uso apropriado, resultou nesta proposta de pesquisa que teve como objetivo a produção de móveis rústicos artesanais como uma alternativa para o uso da madeira residual da floresta Amazônica. Foram coletados resíduos de madeira deixados no campo após a colheita de floresta Amazônica manejada, destinando-os à fabricação de mobiliário rústico, obtendo como resultado final os seguintes protótipos: banco peça de tora única, balcão para barzinho, aparador de madeira, pia de madeira, mesinha de centro com tampo de madeira, mesinha de centro com tampo de vidro. Foi testada a viabilidade técnica para fabricação artesanal das peças de mobiliário utilizando máquinas e ferramentas portáteis. Os resíduos de madeira se mostraram excelente fonte de matéria-prima para movelaria rústica possibilitando múltiplas alternativas de designs, apesar de certas dificuldades terem sido evidenciadas no decorrer do processo como: peso, dureza, orientação da grã da madeira, entre outras que, no entanto, não impossibilitaram a produção dos móveis. O uso da madeira residual para fabricação de móveis rústicos pode se constituir num novo e empreendedor negócio para a região Amazônica, contribuindo para a geração de renda local. Verificou-se que o método empregado proporcionou a produção de móveis originais, o que agrega valor à sua comercialização. Palavras-chave: trabalho artesanal; empreendedorismo; projeto. Rustic furniture production with wood residues from the Amazon forest ABSTRACT: Harvesting and conversions of forest areas to alternative land use in the Amazon region, especially in the Amapá state, result in large amounts of wood residues that are generally abandoned. This problem about the forest residues and mainly of its loss and the lack of alternatives for its proper use, resulted in this research proposal that aimed to produce handcrafted rustic furniture as an alternative to the use of wood residues from the Amazon forest. Wood residues left in the field after harvesting the managed Amazon forest were collected and destined for the manufacture of rustic furniture, obtaining the following prototypes as a final result: log bench, bar counter, wood dresser, wood sink, coffee table with wood top, coffee table with glass top. The technical feasibility of handcrafting furniture pieces using portable machines and tools were tested. Wood residues proved to be an excellent source of raw material for rustic furniture, enabling multiple design alternatives, although certain difficulties were evidenced during the process such as: weight, hardness, wood grain orientation, among others that did not prevent the furniture production. The use of wood residues to rustic furniture manufacture can constitute a new and entrepreneurial business for the Amazon region, contributing to the generation of local income. It was found that the method used provided the production of original furniture, which adds value to its marketing. Keywords: artisan work; entrepreneurship; design.

PERANCANGAN COFFEE TABLE BOOK UNTUK MENDUKUNG PROGRAM PEMASARAN DESA WISATA TRANGSAN DENGAN IMPLEMENTASI 5W+1H

Dalam konsep komunikasi pemasaran terintegrasi atau Integrated Marketing Communication (IMC), Desa Trangsan di Gatak, Kabupaten Sukoharjo, Jawa Tengah sudah mempunyai positioning sebagai desa wisata dengan produk olahan rotan sebagai produk unggulan. Desa Trangsan memiliki sistem kemasyarakatan yang baik. Ditunjukkan dengan adanya Unit Kecil Menengah (UKM) Klaster Rotan sebagai motor penggeraknya. Sebagai destinasi wisata, aktifitas UKM Klaster Rotan menjadi sajian atraksi wisata yang menarik, ditambah lagi dengan acara Grebeg Penjalin yang diselenggarakan setiap tahun. Desa Trangsan membutuhkan dukungan program komunikasi pemasaran secara terintegrasi untuk mempromosikan destinasi wisatanya agar menarik perhatian turis domestik dan mancanegara. Program komunikasi pemasaran Desa Trangsan ini selain bertujuan untuk meningkatkan perekonomian masyarakat, tapi juga dapat digunakan untuk mempersiapkan masyarakat desa untuk menghadapi persaingan global atas produk kerajinan rotan mereka. Penelitian dengan metode kualitatif dan menggunakan strategi deskriptif ini merupakan riset terapan sebagai pengembangan dari Tugas Akhir Prodi Diploma III Desain Komunikasi Visual UNS dan hasil penelitian lain sebelumnya. Penelitian dalam satu periode ini bertujuan untuk mendapatkan data kemudian memaparkan potensi sumber daya wisata Desa Trangsan dalam bentuk coffee table book dalam wujud cetak dan digital dengan kekuatan fotografi sebagai daya tariknya. Coffee table book ini akan digunakan sebagai media komunikasi dalam kegiatan pemasaran Desa Trangsan sebagai desa wisata dengan pemangku kepentingan. Keyword: coffee table book, program komunikasi pemasaran, desa wisata

Use of wood waste from Amazonian tree species for the manufacture of products with regional identity

Based on the problem of the quantity of wood waste generated by the timber milling process in sawmills in the state of Amazonas and the possibility of manufacturing products using this material, the aim of this study was to develop a product with regional identity made from this wood waste. The research process involved analysis of cultural issues in the North Region of Brazil and the quantity and quality of wood waste present in the Wood Engineering and Artefacts Laboratory (LEAM/INPA). This wood was donated by the company Mil Madeireira, located in the municipality of Itacoatiara in the state of Amazonas. Assessment of the regional themes of northern Brazil found that animals are represented in many products. This is especially true for handicrafts, where artisans seek to represent animals typical of the region in carvings, paintings, sewing and other crafts. As a result, a mood board was created with images of the most popular animals in the North region. The product was developed from hand drawings and 3D modeling to check the relationship between the pieces. Later, a physical prototype was developed using sawmill waste from the species Peãozinho (Micrandropsis sclerorylum W. Rodr), Cardeiro (Scleronemoma micranthum) and Mandioqueira (Qualea paraenses), after their classification. Based on the quality and quantity of waste generated from milling, one of the proposed alternatives was a coffee table called Arara (Macaw). The coffee table consists of 5 (five) pieces: 4 (four) of wood and 1 (one) of glass. In search of satisfactory results, this idea arose based on two factors: the aesthetic and emotional appeal, and modularity. The product was generated from analysis of elements of the northern Brazilian regional identity and the classification of waste from milling of certified wood and forestry residues. It has been observed that much of the wood is discarded or is burned to generate energy. In addition to the amount of wood wasted, two other factors were also analyzed: the first is the possibility of generating value through the culture of the northern region, specifically that of the state of Amazonas, through the manufacturing of products, and the second is to leverage the production of the wood industry. The product is easy to construct and the process can be taught to third parties, since the technical details are presented so as to facilitate its large-scale production.

Anaconda

Written by Jesús Rivas, the undisputed expert on the biology of anacondas, this is the first authoritative book on the biology of the green anaconda, the world’s largest snake. Rivas describes his experiences over a quarter of a century exploring the secret life of these fantastic snakes, including their diet, movement patterns, life and tribulations, survival, behavior, and fascinating reproductive life. But more than just presenting facts about anacondas, Rivas tells his story about studying them in the field. Ultimately, his love for anacondas and his unorthodox approach give his voice a unique accent that makes this book stand out among other books of its kind. The rich photography and its storytelling approach make this an enjoyable and thoroughly readable book that can sit as comfortably on a coffee table as in the bookshelves of advanced scholars.

Spatial design factors associated with creative work: a systematic literature review

The term “creative space” describes a relatively recent phenomenon of innovative workplace design. Such creative workspaces are becoming popular in industry and academia. However, the impact of specific spatial design decisions on creativity and innovation is not yet fully understood. This paper provides an overview of state-of-the-art research on creative work and learning environments. We conducted a systematic literature search within the Scopus database and identified a total of 73 relevant sources discussing creative spaces within academic, practice, and other innovation environments. Among the included sources are 51 academic publications and 22 sources from company research and illustrative coffee-table books. We analyzed the sources using three lenses of interest: (1) the types of theoretical and practical contributions that are provided, (2) the spatial characteristics that are suggested to be beneficial for creativity and innovation, and (3) the discussed potential of new technologies for designing or researching creative spaces. The results provide in-depth insight into the current state of research on the topic of creative spaces. Practitioners, educators, and researchers can use the presented overview to investigate the possible impact of creative workspace design and identify research gaps that can be filled by conducting further research in the field.

Book Review: Canvas Detroit

The title Canvas Detroit fulfills a promise long-understood in the Southeastern Michigan community: the Motor City, despite its rough and tumble journey into the 21st century, is home to a vibrant and flourishing arts scene. Far from a standard coffee table book, though, this rich—yet surprisingly accessible—volume functions as a visual ethnography of the artists who define that scene. Hundreds of beautiful images complement dozens of profiles of natives, adopted locals, and famous visitors, who collectively shape Detroit’s culture while representing the resilience of a population indelibly linked to the city’s Rust Belt origins.

DESAIN MEJA TAMU

ABSTRAK Perkembangan desain dan produk membuat terbentuknya berbagai variasi produk. Semakin banyak pula kebutuhan orang-orang akan produk yang sesuai dengan keinginannya. Produk yang diinginkan pastinya produk yang inovatif, sesuai kebutuhan, dan tidak lupa desain yang menarik. Fungsi dan desain produk selalu berdasarkan konsumen atau pengguna produk. Begitu pula meja tamu yang memiliki berbagai macam jenis. Meja tamu merupakan salah satu produk yang selalu ada diberbagai macam tempat. Baik di rumah, kantor, maupun sekolah. Dalam laporan tugas akhir yang berjudul “Desain Meja Tamu PT Buran Nusa Respati” ini di desain khusus untuk PT Buran Nusa Respati yang didesain khusus dengan kebutuhan penggunanya. Nantinya diharapkan produk ini dapat menjadi inspirasi sekaligus alternatif baru dalam pengembangan desain mebel khususnya bagian meja tamu dalam dunia industri mebel. Dengan metode perancangan yang sudah dilakukan diantaranya yaitu pengumpulan data, analisis, alternatif desain, pengembangan desain dari alternatif terpilih, serta desain akhir. Sehingga dihasilkanlah desain meja tamu untuk PT Buran Nusa Respati. Kata Kunci: Meja Tamu, Desain Mebel, Kantor ABSTRACT Development of design and product make form of various products. More needs of people for products that based on what they need. They absolutely need innovative product, based on needs, and not to mention an interesting design. Function and design of a product always based on consumer and user of product. Similarly, the coffee table has a variety of types. Coffee table is one of a product that always at any places. Such as house, office, even school. In this final project report that titled as “Design of Coffee Table for PT Buran Nusa Respati” is design specially for needs of the user. Later writer hoped this product can be an inspiration as well be a new alternative for development wood design especially for coffee table in wood industrial. With this design method that already done which are gathers data, analysis, alternatives design, design development from chosen alternative design, and final design. With that result is a coffee table for PT Buran Nusa Respati. Keywords: Coffee Table, Wood Design, Office