scholarly journals Pengaruh Bukti Fisik, Suasana Ruangan, Dan Harga Terhadap Loyalitas Pelanggan Warunk Upnormal Bogor

2021 ◽  
Vol 2 (1) ◽  
pp. 43-52
Author(s):  
Christian Andi Wijaya ◽  
Anton Widio Pratomo
Keyword(s):  
Regression Analysis ◽  
Customer Loyalty ◽  
Data Type ◽  
Direct Influence ◽  
Physical Evidence ◽  
Independent Variable ◽  
Quantitative Explanation ◽  
Positive Effect ◽  
Program Version ◽  
Room Atmosphere

The purpose of this research is to find out how much influence of physical evidence, room atmosphere, and price on customer loyalty. Data type of research is quantitative explanation research instruments using questionnaires. Sampel for this research is 100 respondents who were Bogor resident visited and make purchase in Warunk Upnormal Bogor. Analitycal tool used regression analysis and testing hipotesis in this research using formula t count with result physical evidence (5,343>1,66), room atmosphere (-0,610<1,66), price (5,517>1,66) and f count with result (31,909>2,70) with SPSS program version 23 for macintosh.             Based on the result of the research noted that physical evidence and price have positive effect and significant on customer loyalty while room atmosphere have no effect on customer loyalty and all three independent variable can determine changes in value from dependent variable as big as 49,9%. While partially, physical evidence variable have positive effect and significant on customer loyalty, room atmosphere variable have no effect on customer loyalty, and price variable have positive effect and significant on customer loyalty. This shows that there is a direct influence between independent variable and dependent variable simultaneously while  partially, physical evidence and price have direct influence on customer loyalty while room atmosphere have no direct influence on customer loyalty.   Keyword: Physical Evidence, Room Atmosphere, Price, Customer Loyalty

THE EFFECT OF REPUTATION AND COMPETENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION

2020 ◽  
pp. 66-72
Author(s):  
Ari Dwi Astono ◽  
Widji Astuti ◽  
Harianto Respati
Keyword(s):  
Higher Education ◽  
Regression Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Higher Education Institutions ◽  
Direct Influence ◽  
Tertiary Institutions ◽  
Central Java ◽  
Analysis Technique

This study aims to analyze the effect of reputation, competence on customer loyalty with customer satisfaction as an intervening variable. The population in this study were students of private tertiary institutions in Central Java who are members of Services for Higher Education Institutions Region VI, while a sample of 5 private universities, using the purposive sampling method, was taken with the Slovin formula of 190 respondents. The analysis technique uses regression analysis. Research results show the customer satisfaction variable can be an intervening variable or able to mediate between the direct influence of the reputation variable and the competency variable on customer loyalty variables.

scholarly journals Effect of Price, Promotion, and Product Quality on Telkomsel Customer Loyalty to Management Study Program Students at Universitas Prima Indonesia

2021 ◽  
Vol 8 (12) ◽  
pp. 167-171
Author(s):  
Rosinta Romauli Situmeang ◽  
Eci Maria Romanasari Situmorang ◽  
Ivan Setiawan
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Price Promotion ◽  
Study Program ◽  
Management Study ◽  
Positive Effect

This study aims to determine and analyze the effect of price, promotion, and product quality on Telkomsel customer loyalty to Management Study Program Students at Universitas Prima Indonesia. This research is descriptive quantitative. The population of this study was 582 Students of odd semester Management Study Program at Universitas Prima Indonesia and a sample of 100 respondents using the purposive sampling method who had met the requirements. This study uses multiple regression analysis. The results of this study indicate that price, Promotion, and product quality have a positive effect on Telkomsel customer loyalty to Management Study Program Students at Universitas Prima Indonesia. Keywords: Price, Promotion, Product Quality, Customer Loyalty .

scholarly journals Mendorong Loyalitas Melalui Kualitas Pelayanan dan Kepercayaan

2021 ◽  
Vol 2 (01) ◽  
pp. 79-88
Author(s):  
Irwan Kurniawan ◽  
Rr Maidarti ◽  
Ris Handayani
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Sampling Technique ◽  
Primary Data ◽  
Survey Method ◽  
Online Data ◽  
Independent Variables ◽  
Independent Variable ◽  
Positive Effect

Penelitian untuk mengetahui pengaruh kualitas layanan sebagai variabel independen pertama dan kepercayaan sebagai variabel independen kedua terhadap loyalitas pelanggan produk UMKM sebagai variabel dependen. Metode Survey melibatkan responden melalui teknik pengambilan sampel yang purposive non random sampling sejumlah 40 konsumen yang pernah menggunakan layanan pembelian UMKM Kuliner di wilayah Cileungsi secara online. Data primer diperoleh dengan  menyebarkan kuesioner. Beberapa uji diterapkan berupa instrumen kuesioner, normalitas, dan regresi berganda. Beberapa temuan dalam penelitian adalah kedua variabel independen yaitu kualitas layanan sebagai independen pertama dan kepercayaan sebagai variabel independen kedua berpegaruh positif terhadap loyalitas sebagai variabel dependen.   Abstract Research to determine the effect of service quality as the first independent variable and trust as the second independent variable on customer loyalty of MSME products as the dependent variable. The survey method involved respondents through a purposive non-random sampling technique of 40 consumers who had used online MSME culinary purchasing services in the Cileungsi area. Primary data obtained by distributing questionnaires. Several tests were applied in the form of a questionnaire instrument, normality, and multiple regression. Some of the findings in the study are that the two independent variables, namely service quality as the first independent and trust as the second independent variable, have a positive effect on loyalty as the dependent variable.

scholarly journals Pengaruh Persepsi Kemudahan Dan Persepsi Kemanfaatan Terhadap Minat Konsumen Menggunakan Kartu Mandiri E-Money Bank Mandiri

2020 ◽  
Vol 4 (02) ◽  
pp. 39-48
Author(s):  
Rae Shita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Statistical Technique ◽  
Positive Influence ◽  
Perceived Usefulness ◽  
Consumer Interest ◽  
Independent Variables ◽  
Increase Productivity ◽  
Independent Variable ◽  
Positive Effect

This study aims to determine the effect of perceived convenience on consumer interest in using E-Money cards. To determine the effect of perceived usefulness on consumer interest using E-Money cards. To determine the effect of perceived convenience and perceived usefulness on consumer interest using Bank Mandiri E-Money cards Muara Teweh Branch. In this study, multiple regression analysis acts as a statistical technique used to test whether or not the perceived effect of perceived convenience and perceived usefulness on consumer interest shows that there is a positive influence on perceived convenience and perceived usefulness simultaneously on consumer interest in using cards. Mandiri e-money. From the research results, it is known that the determination analysis used to determine the percentage of the contribution of the influence of the independent variables together on the dependent variable is obtained by an  Adjusted R Square of 0.839 or (83.9%). This shows that the percentage of the contribution of the influence of the independent variable, namely the perception of convenience and the perception of usefulness, together has a positive effect on consumer interest in using Mandiri e-money cards by 83.9%. Henceforth, it is suggested that the Company should make it easier to refill balances and Mandiri e-card transactions. -money so that consumers work faster in using the Mandiri e-money card. The company added more machines that support e-money Mandiri cards to increase productivity.

scholarly journals ANALISIS PROFITABILITAS BANK SYARIAH DAN BANK KONVENSIONAL PERIODE 2010-2015

2018 ◽  
Vol 22 (2) ◽  
pp. 83-90
Author(s):  
Radestian Radestian
Keyword(s):  
Regression Analysis ◽  
T Test ◽  
Islamic Banks ◽  
Analysis Technique ◽  
Address Data ◽  
Regression Test ◽  
Negative Effect ◽  
Independent Variable ◽  
Conventional Banks ◽  
Positive Effect

This study aims to analyze the profitabilitybetween Islamic Banks and Conventional Banks in Indonesia. This study uses data from 2010 to 2015. The samples used in this study consists of 3 Islamic Banks and 3 Conventional Banks. While the data used is obtained from the financialstatements of each bank stored in the bank website address. Data analysis technique is done by t-test and regression analysis with SPSS 18 application. The estimation results on the t-test showed that the banks used in this study did not have significantmean differences. The result of the regression test shows simultaneously the independent variable of DPK, Equity and Loan only affects the ROA of conventional bank. While partially on conventional banks DPK has a negative effect is not significantto ROA, Equity has a positive effect is not significantto ROA, Loans has a positive effect is not significantto ROA. In Islamic banks DPK has a positive effect is not significantto ROA, Equity has a negative effect is not significantto ROA, Loans has a negative effect is not significantto ROA. From these results can be said that conventional banks more profitablewhen compared to Islamic banks.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Loyalitas Pelanggan Zoya Cabang Medan Dengan Brand Image Sebagai Variabel Moderating

2019 ◽  
Vol 4 (1) ◽  
pp. 89
Author(s):  
Lisa Anggi Nauli Siregar ◽  
Isnaini Harahap
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sample Size ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Brand Image ◽  
Marketing Mix ◽  
Product Price ◽  
Analysis Technique ◽  
Positive Effect

Customer loyalty is customer loyalty to companies, brands and products, where this loyalty is influenced by various factors such as marketing mix, product, price, location and promotion and influenced by brand image as a moderating variable. This study aims to explain the effect of product, price, location and promotion on Zoya customer loyalty with brand image as a moderating variable. This research is quantitative research  and the method to determine the sample is the Lemeshow formula with a sample size of 100 respondents. Data is obtained by distributing questionnaires that have been structured to the respondents. The data analysis technique used is the MRA (Moderating Regression Analysis). The results showed that as partially the product had a positive and significant effect on customer loyalty by 22.3%, the price had a positive and significant effect on customer loyalty by 35.7%, the location did not affect customer loyalty and promotion had a positive effect and significant to customer loyalty of 21.1%. The prices, locations and promotions simultaneously have a positive and significant effect on customer loyalty. And products, prices, locations and promotions have a positive effect on customer loyalty by moderating the brand image in Zoya Medan Branch.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Loyalitas Pelanggan Zoya Cabang Medan Dengan Brand Image Sebagai Variabel Moderating

2021 ◽  
Vol 4 (1) ◽  
pp. 89
Author(s):  
Lisa Anggi Nauli Siregar ◽  
Isnaini Harahap
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sample Size ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Brand Image ◽  
Marketing Mix ◽  
Product Price ◽  
Analysis Technique ◽  
Positive Effect

Customer loyalty is customer loyalty to companies, brands and products, where this loyalty is influenced by various factors such as marketing mix, product, price, location and promotion and influenced by brand image as a moderating variable. This study aims to explain the effect of product, price, location and promotion on Zoya customer loyalty with brand image as a moderating variable. This research is quantitative research  and the method to determine the sample is the Lemeshow formula with a sample size of 100 respondents. Data is obtained by distributing questionnaires that have been structured to the respondents. The data analysis technique used is the MRA (Moderating Regression Analysis). The results showed that as partially the product had a positive and significant effect on customer loyalty by 22.3%, the price had a positive and significant effect on customer loyalty by 35.7%, the location did not affect customer loyalty and promotion had a positive effect and significant to customer loyalty of 21.1%. The prices, locations and promotions simultaneously have a positive and significant effect on customer loyalty. And products, prices, locations and promotions have a positive effect on customer loyalty by moderating the brand image in Zoya Medan Branch.

scholarly journals PENGARUH PRODUK DAN PROMOSI TABUNGAN TAMARAH TERHADAP KEPUTUSAN NASABAH MENABUNG PADA KSPPS BAITUL MAAL WAT-TAMWIL (BMT) EL-USWAH DHARMASRAYA

2021 ◽  
Vol 16 (2) ◽  
pp. 104-114
Author(s):  
Nazaruddin Aziz ◽  
Biisnillah Biisnillah
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Quantitative Data ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Independent Variable ◽  
Positive Effect

This study aims to examine the effect of Tamara savings productsmand promotions on customer decisions to save at KSPPS BAITUL MAAL WAT-TAMWIL (BMT) EL-USWAH DHARMASRAYA.The variables used in this study are the dependent variable namely customer decisions (Y) and the independent variable consisting of the product (X1), promotions(X2). The type of data used in this study is quantitative  data. The accumulated data used in this study are  primary data from quenstionnaires and use purposive sampling techinique, data analysis techniques use classical assumption test, multiple linear regression analysis, F test, t test, R test using the SPSS 16 program, The population in this study are customers at KSPPS BAITUL MAAL WAT-TAMWIL (BMT) EL-USWAH DHARMASRAYA, the sample in this study amounted to 96 respondents, the results showed that the product had a significant positive effect on customer decisions to save, the promotion of Tamara savings had a significant positive effect on kep the customer delegate saves, products and promotion of Tamara savings collectively have a significant positive effect on customer decisions to save.

scholarly journals Pengaruh Tax Amnesty E-Filing dan Sanksi Perpajakan Terhadap Kepatuhan WPOP di Kabupaten Badung Selatan

2021 ◽  
Vol 2 (2) ◽  
pp. 87-91
Author(s):  
Ni Kadek Anik Maharani ◽  
Luh Kade Datrini ◽  
Gde Deny Larasdiputra
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Collection Method ◽  
Tax Amnesty ◽  
Independent Variable ◽  
Positive Effect

This research raises the title "The Effect of Tax Amnesty, E-Filling, and Tax Sanctions on Individual Taxpayer Compliance in South Badung Regency". This study aims to re-test empirically the effect of the dependent variable (X₁, X₂, X₃), which consists of tax amnesty, e-filing and tax sanctions on the independent variable (Y) of WP compliance. In this study, it has a population of 125,329 WPOPs. The data collection method in this research is through distributing questionnaires. In this study, using a sample who accidentally met the WP as many as 100 respondents. In this study using multiple linear regression analysis. According to the analysis and testing that has been carried out, it can be concluded that a person's compliance in carrying out his tax obligations is influenced by tax amnesty, e-filing and tax sanctions. This study uses hypothesis testing, statistical t test. With the testing that has been done, there are research results of the three variables that have a positive effect on WPOP Compliance in South Badung Regency.

Kesadaran Perpajakan, Pelayanan Fiskus, Dan Kepatuhan Wajib Pajak (Studi Padawajib Pajak Orang Pribadi Yang Melakukan Kegiatan Usaha Dan Pekerjaan Bebas)

Liquidity ◽  
2018 ◽  
Vol 5 (1) ◽  
pp. 27-34
Author(s):  
Nurwati Nurwati
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Free Trade ◽  
Negative Influence ◽  
Independent Variable ◽  
The Individual ◽  
Positive Effect ◽  
Awareness Service

Taxpayer compliance from year to year shows declining. This study purposes to analyze the factors that affect the individual taxpayer Compliance conducting business and free trade in the region of KPP Pratama Jakarta Pasar Rebo. This study using the questionnaire as data collection. Respondents in this study are the individual taxpayers conducting business activities and work freely. This study uses a Tax Awareness, Service tax authorities as the independent variable and the Taxpayer Compliance as the dependent variable. The data were analyzed using multiple regression analysis using SPSS 20 for Windows. The results showed that (1) Awareness has negative influence on the Taxation Taxpayer Compliance significantly, (2) positive effect on the tax authorities Service Taxpayer Compliance significantly.

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