Evaluasi Penentu Minat Studi Pada Perguruan Tinggi Swasta dengan Perspektif Marketing Mix

This research is motivated by the impact of the era of disruption that has an impact on the world of education. Dahani Dahanai College of Economics must also undertake various strategies as one of the institutions engaged in education services. One of these strategies is the Marketing Mix Strategy in marketing the Education services. The purpose of this study was to identify the influence of the Marketing Mix dimensions, namely Product, Price, Promotion, and Distribution carried out by STIE Dahani Dahanai on Study Interest. The sample in this study were students. The results of this study indicate that the dimensions of product, price, and promotion have a significant effect on study interest at STIE Dahani Dahanai, while the distribution dimension does not have a significant effect. The product dimension has the most significant influence on interest in college because it is related to the study program offered by STIE Dahani Dahanai which is a Management Study Program which is quite attractive to students.Keywords: Marketing Mix, Product, Price, Promotion, Distribution, Study Interest.

Pengaruh Budaya Organisasi, Motivasi Dan Lingkungan Kerja Terhadap Kinerja Mitra Dinas Koperasi Dan UKM

Penelitian ini bertujuan untuk menganalisis dan memperoleh temuan kondisi faktual budaya organisasi, motivasi, lingkungan kerja dan kinerja para mitra. Penelitian ini dilakukan terhadap Mitra Dinas Koperasi dan UKM Kabupaten Karawang tahun. Penelitian ini bersifat deskriptif dan verifikatif dengan pendeatan kuantitatif. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis jalur. Populasi seluruh Mitra Dinas Koperasi dan UKM Kabupaten Karawang tahun 2019 berjumlah 207 orang dan sampel penelitian berjumlah 136 orang. Hasil penelitian mununjukan bahwa budaya organisasi dengan motivasi kerja memiliki tingkat korelasi yang sangat rendah dan nilainya positif, korelasi antara motivasi dengan lingkungan kerja memiliki tingkat hubungan sangat rendah dan nilainya positif dan korelasi antara budaya organisasi dengan lingkungan kerja memiliki tingkat hubungan rendah dan nilainya positif. Hasil analisis yang telah dilakukan diperoleh kesimpulan bahwa kinerja Mitra Dinas Koperasi dan UKM Kabupaten Karawang tahun 2019 dipengaruhi secara positif oleh budaya organisasi, motivasi dan lingkungan kerja sebesar 39,63% sedangkan sisanya sebesar 60,37% dipengaruhi oleh faktor lain. Dimana variabel yang memiliki pengaruh langsung terbesar yaitu budaya organisasi terhadap kinerja sebesar 20,42%, diikuti lingkungan kerja terhadap kinerja sebesar 13,14% dan motivasi terhadap kinerja sebesar 6,08%.Kata kunci: budaya organisasi, ,motivasi, lingkungan kerja, kinerja mitra

Pengaruh Kepuasan Kerja Terhadap Kinerja Karyawan Dengan Organizational Citizenship Behavior (OCB) Sebagai Variabel Intervening

This study aims to examine and analyze the effect of job satisfaction on organizational citizenship behavior, both on the direct and indirect effect on employees of favehotel Ahmad Yani Banjarmasin. This study uses an explanatory research method with a quantitative approach. The data analysis method used is descriptive analysis and path analysis. The study population was all employees of favehotel ahmad yani Banjarmasin and a sample of 67 respondents. The results of this study indicate that Job Satisfaction has a significant effect on Organizational Citizenship Behavior with a path coefficient value of 0.604. Organizational Citizenship Behavior has a significant effect on employee performance with a path coefficient value of 0.320. Job Satisfaction has a significant effect on Employee Performance with a path coefficient value of 0.280. Organizational Citizenship Behavior does not mediate job satisfaction on employee performance with a direct effect value that is greater than the indirect effect.

Analisis Variabel Yang Mempengaruhi Earning Per Share (EPS) Pada Industri Food and Beverage Di Indonesia Tahun 2013-2017

The purpose of this study was to examine and analyze the effect of Current Ratio (CR), Debt to Equity Ratio (DER), Return on Equity ((ROE), and Net Profit Margin (NPM) on Earning Per Share (EPS) either partially or simultaneously. The research object used is the food and beverage industry which is listed on the IDX from 2013 to 2017. The type of research carried out is descriptive quantitative. The sample obtained after being carried out with a purposive sampling approach is 14 companies. The data used is secondary data in the form of reports financial industry food and beverage for the observation period. In this study, there are four variables, namely ROE, CR, DER, NPM as the independent variable and EPS as the dependent variable. The analysis techniques used are econometric analysis or classical assumption test, multiple regression, test of the coefficient of determination, and simultaneous test The results showed that the variables DER (X2) and ROE (X3) are partially significant significant effect on EPS (Y1), while the variables CR (X1) and NPM (X4) do not have a significant effect on EPS (Y1) and simultaneously CR, DER, ROE, and NPM have a significant effect on EPS.Keywords: Current Ratio, Debt to Equity Ratio, Return on Equity, Net Profit Margin, Earning per share