scholarly journals Mempertahankan Citra Perusahaan Dengan Meningkatkan Marketing Public Relations Dan Service Quality

2021 ◽  
Vol 5 (2) ◽  
pp. 148
Author(s):  
Norbaiti Norbaiti ◽  
Rizky Nastiti
Keyword(s):  
Public Relations ◽  
Service Quality

scholarly journals Loyalitas Konsumen JNE Surabaya: Korelasi antara Marketing Public Relations dan Kualitas Pelayanan

2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Krisna Kurniawan ◽  
Zulaikha Zulaikha
Keyword(s):  
Public Relations ◽  
Service Quality ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Public Relation ◽  
Consumer Loyalty ◽  
Analysis Technique

This research aims to know the influence of marketing public relation and service quality against customer loyalty at PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. The variables used in this study i.e. marketing public relation, service quality, and customer loyalty. The population used in this study are all the consumers who use the service delivery on PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya.As for the sampling technique used was purposive sampling technique with the total sample as many as 140 respondents. In this research analysis technique used was multiple linear regression analysis. The test results showed that the variables consist of marketing public relation, service quality effect significantly to consumer loyalty on the PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. These results indicate that the variable quality of service had a dominant influence on consumer loyalty against PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. Keywords: marketing public relation, service quality, consumer loyalty

scholarly journals THE EFFECT OF SERVICE QUALITY AND COMMUNITY RELATIONSHIP ON THE SATISFACTION OF MOTOR VEHICLES TAXPAYERS AT THE OFFICE WITH SAMSAT JEMBER

2021 ◽  
Vol 4 (2) ◽  
pp. 419-426
Author(s):  
Ponang Undaghi T ◽  
Suwignyo Widagdo ◽  
Muhaimin Dimyati
Keyword(s):  
Public Relations ◽  
Service Quality ◽  
Motor Vehicle ◽  
Survey Methods ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Motor Vehicles ◽  
The Public ◽  
The People

This study aims to determine the effect of service quality and public relations on the satisfactionof motor vehicle taxpayers in Samsat Jember. The type of research used is Explanatory Researchusing survey methods. The population in this study is the people of Jember who have motorizedvehicle taxpayers. The sampling technique used was a non-probability sampling technique,namely the Accidental Sampling approach. The sample in this study were 100 respondents. Thedata analysis method used is multiple linear regression analysis. The results of this study indicatethat the significant value of the service quality variable on the satisfaction of motorized vehicletaxpayers in Samsat Jember is 0.008 smaller than (0.05), this means that the service qualityvariable has a significant effect on community satisfaction at the Jember Samsat Joint Office.Then the significant value of the public relations variable on the satisfaction of motorized vehicletaxpayers in the Jember Samsat is 0.000 smaller than (0.05), this means that the public relationsvariable also has a significant effect on public satisfaction at the Jember Samsat Joint Office.Keywords: Service Quality, Public Relations, Satisfaction

Service quality and customer satisfaction: qualitative research implications for luxury hotels

2015 ◽  
Vol 9 (2) ◽  
pp. 168-182 ◽  
Author(s):  
Carol Lu ◽  
Celine Berchoux ◽  
Michael W. Marek ◽  
Brendan Chen
Keyword(s):  
Customer Satisfaction ◽  
Public Relations ◽  
Service Quality ◽  
Qualitative Methodology ◽  
International Standards ◽  
Content Type ◽  
Luxury Hotels ◽  
Hotel Managers ◽  
Luxury Hotel ◽  
Luxury Service

Purpose – The purpose of this paper was to determine whether luxury hotel managers and customers have the same understanding of service quality and satisfaction and whether there is a disparity between services offered by luxury hotels and the way customers actually experience them. Design/methodology/approach – This paper used interviews with managers and guests of 5-Star hotels in Taiwan and qualitative analysis to understand definitions and perceptions of luxury, service quality and satisfaction. Findings – The major findings of the study were that: there were no fundamental disconnects in the respective understandings of managers and guests; however, the two groups used different language to describe luxury, service quality and satisfaction; the managers evaluated satisfaction in terms of services provided, but the guests conceptualized satisfaction in terms of value received for the price of lodging; and luxury, service quality and satisfaction were closely related in the minds of the managers and guests and were not independent constructs. Research limitations/implications – Recommendations are made based on marketing communications theory, that is all factors identified in this study can be considered to be part of the brand identity of the hotel; local culture can introduce variables that may be outside the scope of international standards; and information on local expectations and preferences can inform advertising and public relations efforts of the hotel. Originality/value – This study is significant because little research into luxury hotel customer satisfaction has been done using qualitative methodology, which provides a richer understanding of the experiences of the participants than can quantitative design.

Communicating service quality improvement: Another role for public relations

1994 ◽  
Vol 20 (1) ◽  
pp. 29-41 ◽  
Author(s):  
Robert L. Heath ◽  
Steven A. Leth ◽  
Kathy Nathan
Keyword(s):  
Quality Improvement ◽  
Public Relations ◽  
Service Quality

scholarly journals THE IMPACT OF SERVICE QUALITY AND PUBLIC RELATIONS ON PATIENT SATISFACTION IN HOSPITALS

2017 ◽  
Vol 16 (60) ◽  
pp. 186-186
Author(s):  
Birol BÜYÜKDOĞAN ◽  
Hasan GEDİK ◽  
Yüksel DERELİ ◽  
Ömer TANYELİ
Keyword(s):  
Patient Satisfaction ◽  
Public Relations ◽  
Service Quality ◽  
The Impact

scholarly journals PENINGKATAN CITRA ORGANISASI MELAUI KUALITAS LAYANAN DAN EFEKTIVITAS HUMAS DI SMP SWASTA SE-KECAMATAN SUKAMAKMUR KABUPATEN BOGOR

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Rijal Ripai ◽  
Ikhsan Ikhsan ◽  
Dian Wulandari
Keyword(s):  
High Schools ◽  
Public Relations ◽  
Service Quality ◽  
Service Providers ◽  
Junior High ◽  
Junior High Schools ◽  
Survey Method ◽  
Educational Institutions ◽  
Organizational Image ◽  
The Impact

IMPROVING THE ORGANIZATION IMAGE THROUGH THE SERVICE QUALITY AND COMMUNITY RELATIONSHIP EFFECTIVENESS ON PRIVATE JUNIOR HIGH SCHOOLS AT SUKAMAKMUR, KABUPATEN BOGORThe educational institution has changed into profit industrial institutions as the impact of era change. The proliferation of educational institutions has created competition for education service providers, both private and public schools. This competition is absolute and is getting tighter, especially for private educational institutions. To win the competition, school should build a positive image on all stakeholders.  On the contrary, at Sukamakmur District, it is found that the school image is still relatively low. This research aimed to improve school organizational image by analyzing its relationship between service quality and public relations effectiveness. The research was taken in private junior high schools in Sukamakmur District Bogor Regency. The study population was 385 students of grade 9 of 2019-2020 Academic Year. The sample taken was 196 students by using proportional random sampling. The data was collected by using a questionnaire with a scale (Rating Scale). The analysis technique used a survey method and a correlational approach. The results showed that there was a relationship between service quality and organizational image (ry1 = 0.785). There was a relationship between public relations effectiveness and organizational image (ry2 = 0.401), There was a relationship between service quality and public relations effectiveness on organizational image (ry12 = 0.794). It can be concluded that the organization image could be improved by service quality and public relations effectiveness partially or collectively

Antitrust: U.S. Supreme Court Affirms FTC Jurisdiction but Vacates Scope of Analysis on CDA Policy

1999 ◽  
Vol 27 (2) ◽  
pp. 197-198
Author(s):  
Joseph R. Zakhary
Keyword(s):  
Public Relations ◽  
Supreme Court ◽  
Federal Trade Commission ◽  
Ninth Circuit ◽  
Court Of Appeals ◽  
For Profit ◽  
Rule Of Reason ◽  
Antitrust Analysis ◽  
Business Financing ◽  
The U.S

In California Dental Association v. FTC, 119 S. Ct. 1604 (1999), the U.S. Supreme Court reviewed a decision by the U.S. Court of Appeals for the Ninth Circuit that a nonprofit affiliation of dentists violated section 5 of the Federal Trade Commission Act (FTCA), 15 U.S.C.A. § 45 (1998), which prohibits unfair competition. The Court examined two issues: (1) the Federal Trade Commission's (FTC) jurisdiction over the California Dental Association (CDA); and (2) the proper scope of antitrust analysis. The Court unanimously held that CDA was subject to FTC's jurisdiction, but split 5-4 in its finding that the district court's use of abbreviated rule-of-reason analysis was inappropriate.CDA is a voluntary, nonprofit association of local dental societies. It boasts approximately 19,000 members, who constitute roughly threequarters of the dentists practicing in California. Although a nonprofit, CDA includes for-profit subsidiaries that financially benefit CDA members. CDA gives its members access to insurance and business financing, and lobbies and litigates on their behalf. Members also benefit from CDA marketing and public relations campaigns.

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

Public Relations for Campus Chapters

1965 ◽  
Vol 1 (3) ◽  
pp. 84-84
Keyword(s):  
Public Relations

Public Relations for Campus Chapters

1965 ◽  
Vol 1 (4) ◽  
pp. 106-106
Keyword(s):  
Public Relations
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