This chapter examines how cellophane, viscose rayon's sister industry, caught the fancy of the elites during the 1930s. It first considers how cellophane enabled the concentration of corporate power in the global viscose trade. In her 1929 book Labor and Silk, Grace Hutchins probed the interlocking corporate spheres of rayon manufacturing interests. In August 1931 Frank William Taussig and Harry Dexter White published “Rayon and the Tariff: The Nature of an Industrial Prodigy,” an essay addressing the financial advantages the viscose rayon industry had obtained through tariff protections. Over the 1930s, viscose rayon and cellophane, despite being chemically identical and produced by the same technology, traveled widely divergent paths in the public imagination. Cellophane became emblematic of something entertainingly novel, the camp chic of its day. In contrast, rayon assumed a tawdry, even sinister aspect. Viscose even became the stuff of medical quackery, with a special flourish of imitation hucksterism.