Rayon Will Be with Us
This chapter discusses the continued production of viscose rayon, suggesting that it may not disappear from our everyday lives anytime soon despite the emergence of new knowledge about the toxicity of carbon disulfide. Viscose was a pacesetter at the start of the twentieth century, the first major synthetic-fiber success story. Even as rayon went offline in much of Europe and North America in the last decades of the twentieth century, carbon disulfide is still very much a part of an ongoing and indeed expanding viscose-manufacturing industry. Indeed, carbon disulfide has made another comeback, not through pharmaceuticals but via agribusiness. Both viscose rayon and cellophane have retained a symbolic presence in society. Viscose remain very much in existence, thanks to technological innovation and savvy green marketing. Today rayon is marketed as an eco-friendly, nearly green product. As Halston aptly expressed in an advertisement made for ITT Rayonier, Inc., “Rayon. It's going to be with us a long, long time”.