The influence of Brand Image, Product Quality, and Price on Buying Decisions of Nissan Type Livina Cars

<em>The consumer purchase decisions of Nissan Setiabudi Semarang Dealers to Nissan type Livina cars higher when compared to other types of Nissan cars, which can be seen from the car sales data of Nissan Setiabudi Semarang Dealers. Purchase decisions are influenced by several factors, including brand image, product quality, and price. The purpose of this research was to see the influence of brand image, product quality, and price on the purchase decision of Nissan type Livina cars at Nissan Setiabudi Semarang Dealers. The methods of collecting data were questionnaire, interview, and literature view. The data analysis used was multiple linier regression analysis. The number of samples in the research were 98 consumers. The results shows that the brand image partially had no significant effect on purchase decisions, while product quality and price had significant increase on purchase decisions. Then simultaneously the variables were brand image, product quality, and price had significant effect on purchase decisions. Based on results of multiple linier regression analysis, the equation Y = <strong> </strong>1,199 + 0,105X1 + 0,547X2 + 0,222X3</em>. <em>Purchase decisions were explained by the variables of brand image, product quality, and price by 73,7%, while the remaining 26,3% was explained by other variables not examined in this research.</em>

The effect of Innovation Products, Lifestyle and Brand Image on Purchase Decision of Datsun Type Cars

<em><span lang="IN">Innovation is an important element for creating new opportunities in a car industry business. Each year, vehicle manufacturers issue the latest types of vehicle models. The development of the number of cars in Indonesia is not in line with the sales of Datsun cars at Indomobil's Puri Anjasmoro Semarang branch. The purpose of this study is to determine the influence of product innovation, lifestyle, and brand image on Datsun car purchasing decisions either simultaneously or partially. This research is a quantitative study using a questionnaire approach and literature study with a sample size of 71 respondents. The model used is multiple linear regression analysis Y = -1.129 + 0.105 X1 + 0.424 X2 + 0.510 X3. With the results of the F test, the sig value is 0.000 which shows that simultaneously the variable product innovation, lifestyle and brand image have a significant effect on purchasing decisions. The result of the determination coefficient (R²) is 76.3%, which means that the variable product innovation, lifestyle and brand image contributes to the influence of purchasing decisions. Meanwhile, 23.7% was influenced by other variables outside the model. T test results obtained sig value of product innovation (X1) sig = 0.356 lifestyle (X2) sig = 0.002 and brand image (X3) Sig = 0.000. Based on these results, the product innovation variable has no significant effect on purchasing decisions, while thevariables lifestyle and brand imagehave a significant effect on purchase intention. Based on the research of the three variables above, the Brand Image variable is the variable that most influences the Purchasing Decision</span></em>

The influence of Service Quality on Customer Satisfaction at Workshop PT Wahana Sun Motor Branch Puri Anjasmoro

<em>This study aimed to determine the influence of service quality on customer satisfaction at workshop PT Wahana Sun Motor Branch Office Puri Anjasmoro. This research used the dimensions of service quality, namely : tangible, reliability, responsiveness, assurance, and empathy to customer satisfaction. Data analysis that used were instrument test, classical assumption test, multiple linear regression analysis, and hypothesis test. The sample that used in this study were 100 respondents that choosen using probability sampling method. Hypothesis test result indicate that tangible, reliability, responsiveness, assurance, and empathy influencing the customer satisfaction. Furthermore, tangible, reliability, responsiveness, assurance, and empathy simultaneously influencing the customer satisfaction. The results of the coefficient of determination indicate that tangible, reliability, responsiveness, assurance, and empathy influencing the customer satisfaction by 60,3% and the remaining 39,7% of customer satisfaction is influenced by other factors which were not observed in this study</em>

The influence of Leadership Style and Work Motivation on Employee Performance at PT Sai Apparel Industries Semarang

<em>The problem of the sewing department of PT Sai Apparel Industries Semarang was it never reached the production target in 2019. This purposes of this research are to find out influence of leadership style and work motivation on employee performance at PT Sai Apparel Industries Semarang. Dependent variabels in this reseach is leadership style and work motivation while dependent variables is employee performance. Data collection used are questionnaires, interview, and literature review. The sample in this study are 95 employees of the sewing devision at PT Sai Apparel Industries Semarang. The data analysis technique used multiple regression. The result of multiple regression indicated that leadership style and work motivation all of them had positive influence on employees performance. The most dominant variable that influence the employee performance is the work motivation. While from the result of determination coeffiecient (Adjusted R Square) indicated that leadership style and work motivation affects employee performance 0.597 or 59.7%. While 40.3 or 40.3% influenced by other variables not examined in this research</em>

The influence of Servive Quality and Corporate Image toward Customer Satisfaction at BPJS Ketenagakerjaan KCP Kendal

<p><em>The aims of this research was to determine the influence of Service Quality and Corporate Image on</em> <em>Customers Satisfaction toward BPJS Ketenagakerjaan KCP Kendal. The methods of data collection are interview, questionnaires, and literature review. The questionnaires used is Differential Semantik with 5-point scale and the sample collection method is accidental sampling with 100 of customers at BPJS Ketenagakerjaan KCP Kendal. The analysis technique used in this research are validity test, reliability test, normality test, heteroskedastisity test, multicolinearity test, linearity test, multiple linear regression, t test, F test and coefficient of determination. Based on calculations using SPSS version 23, the result of this research showes that the regression equation was <strong>Y = 1,165 + 0,190 X1 + 0,453 X2. </strong>The result of this study explaines that the variable service quality and corporate image has positive and significant effect on customer satisfaction. The coefficient of determination in this research was 0,741, which means service quality and corporate image affect the variable of customer satisfaction by 74,1%, while the rest are influenced by other variables outside this regression model.</em></p>

The influence of Service Quality, Promotion, and Brand Image on Decision Making of Gojek Service Users to Students in Tembalang

<em>This study aims to determine the effect of Service Quality, Promotion, and Brand Image on Decision Making of Gojek Service Users (A Case Study of Students Using Gojek Services in Tembalang Semarang). The data collection method is done by literature review and using a questionnaire. The questionnaire used is the Agree-Disagree Scale with a scale of 10. The sampling method using a purposive sampling method of 150 samples. Data processing is conducted using SPSS 24. Based on the calculations that have been done, the results of the t test show that each variable accepts Ha1, Ha2, dan Ha3, so that the variables of Service Quality (X1), Promotion (X2), and Brand Image (X3) have a significant effect on the use decision variable (Y). The F test shows that Ho4 is rejected and Ha4 is accepted, which means that the variables of Service Quality (X1), Promotion (X2), and Brand Image (X3) simultaneously influence the Use Decision variable (Y). Then the results of the determination coefficient test show a value of 0.605, which means that 60.5% of the Use Decision variable (Y) can be explained by the variables of Service Quality (X1), Promotion (X2), and Brand Image (X3) and the remaining 39.5% is influenced by factors others who were not included in this study</em>

The influence of Exchange Rate and Freight Cost Toward Export Volume of Adidas at PT Apparel One Indonesia 1 Semarang

Exports volume of Adidas from time to time is not stable because the amount always fluctuates and shows the decrease every year. This study aims to determine the effect of the exchange rate and freight cost partially and simultaneously on the export volume of Adidas at PT Apparel One Indonesia 1 and to find out how much all independent variables contribute to the dependent variable. The independent variables used in this study are the exchange rate and freight cost, while the dependent variable is the export volume of Adidas. This research uses an explanatory research type with a quantitative approach. The data used in this study is secondary data from literature reviews and observations, and comes from PT Apparel One Indonesia 1 with a time series from January 2014 to December 2019 and Bank Indonesia from January 2014 to December 2019. The output of this study shows that both variables affect export volume simultaneously. Meanwhile, partially, the exchange rate variable has a negative and significant effect on the export volume of Adidas. The freight cost variable has a negative and significant effect on the export volume of Adidas

The influence of Work Environment, Job Satisfaction, and Organizational Commitment on Employee Performance at PT Sun Star Motor Branch MT Haryono Semarang

<em>Employee performance of </em> <em>PT Sun Star Motor</em> <em>is affected by many factors. This research aims to analiyze the influence of work environment, job satisfaction, and organizational commitment on employee performance at PT Sun Star Motor Branch MT Haryono Semarang</em>. <em>The technique of analysis used is multiple linear regression. The population and sample </em><em>are the entire of employees of PT Sun Star Motor Branch MT Haryono</em> <em>is 40 people. Data collection method used are questionnaire, participant observation and literature review. The results of F-test, shows that work environment, job satisfaction, and organizational commitment has significant affect on employee performance at PT Sun Star Motor Branch MT Haryono Semarang. Based on the results of the t test, the work environment has a significant positive effect on the employee performance of PT Sun Star Motor Branch MT Haryono Semarang. Job satisfaction has no significant effect on employee performance at PT Sun Star Motor Branch MT Haryono Semarang. And organizational commitment has significant positive effect on employee performance at PT Sun Star Motor Branch MT Haryono Semarang. While the coefficient of determination (adjusted R²) of employee performance is 61.8% which is explained by work environment, job satisfaction, and organizational commitment. The remaining 38.2% is influenced by other factors outside the model</em>