In the Sophist, Plato makes the Eleatic Visitor define sophistic as an expertise (τέχνη), in stark contrast to the account of sophistic in the Gorgias. This paper focuses on the almost entirely overlooked problem of what it could mean for sophistic to be an expertise. Sophistic, in the Sophist, is the ability to appear wise (without being so). This paper argues that sophistic counts as an expertise because the sophist can explain the causes of sophistic success and failure in terms of a true but incomplete account of wisdom as irrefutability. The account of wisdom as irrefutability is true, but it turns out that irrefutability, too, can be real or merely apparent. The full account of wisdom must include an account of true, by contrast with merely apparent, refutation. The knowledge of true refutation turns out to be identical with the knowledge of forms and their exclusion relations. Recent arguments of Lesley Brown’s that sophistic is not, by Plato’s own criteria, an expertise, are rebutted. The paper’s positive account of sophistic as an expertise relies on the distinction between likenesses (proportion-preserving copies) or appearances (proportion-distorting copies). This distinction, which has no parallel in earlier dialogues, makes it possible to see how there can be an expertise of producing merely apparent Fs without knowledge of what is really F.