In the past 20 years, the creative economy has emerged as a framework to explore creativity as an ecosystem with direct and indirect value. The creative economy lens does not view fields such as education, arts, culture, and innovation as isolated. Rather, by adopting an ecosystem view, the creative economy maps the interdependence of these fields as unique drivers of direct and indirect economic outputs. In this book, the authors identify an active ecosystem, incorporating all organizations who participate in, or contribute to, improving individual or community well-being through the development and delivery of sport and active recreational experiences. By viewing them as part of a complex active ecosystem, the authors believe policymakers and practitioners are better positioned to shape ecosystem-level opportunities and maximize its impact on the community.