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Published By Stie Pgri Dewantara Jombang

2549-6018, 1907-7513

2021 ◽  
Vol 16 (1) ◽  
pp. 29-40
Author(s):  
Andriani Andriani

The Covid-19 pandemic has changed people's consumption patterns. On the one hand, the community is required to sort out and choose needs that are on a priority scale. On the other hand, people want the needs of life to be fulfilled to the fullest. This research objects to analyze changes in community consumption patterns due to covid-19. This study uses a qualitative approach with a literature study method. The data used in this study are secondary, in the form of research from institutional data AND scientific journals both print and online which selected based on four aspects, namely: 1) Provenance; 2) Objectivity; 3) Persuasiveness; 4) Values. The results of the study SHOW THAT, in general, the poor are only able to meet their primary needs. The middle class almost fulfills all their needs, both primary, secondary, and tertiary needs. The upper class can meet all their needs, both primary and tertiary. The Covid-19 pandemic also changing society's consumption patterns from consumption habits to tending to realistic. The quantity of consumption is relatively constant but the quality is decreasing. The increase in consumption allocation is more on prioritizing food quality and food diversity. Additionally, a new trend for shopping is appearing online through certain marketplace, so there is a new trend in the form of utilization of digital wallets or other non-cash transactions.


2021 ◽  
Vol 16 (1) ◽  
pp. 17-28
Author(s):  
Pandu Adi Cakranegara ◽  
Filson Maratur Sidjabat

There are two types of investors, the first is the type of investor who focuses on return on investment and the second type is the investor who pays attention to Environmental, Social, and Governance (ESG) values in investing. This requires management to make adjustments to create a competitive advantage. One of the frameworks used to measure the competitive advantage of a company is the Porter framework. However, Porter's framework needs to be supplemented with ESG values to capture the value creation process in today's business environment. This research is applied research by applying the existing framework in the field. In this case, the framework used consists of two, namely the Porter framework and the LST integration framework. The ESG framework is implemented at the industrial level using industrial divisions based on industrial divisions in the Indonesia Stock Exchange. This study focused on the raw material production sector, namely agriculture, and mining. This study showed that ESG factors affected the competitive advantage of companies and industries. If a company in an industry ignores the value of ESG, the company will experience a decrease in competitiveness. Meanwhile, if the industry does not pay attention to the ESG factor, the industry will experience a decline compared to other industries that pay attention to the ESG factor.


2021 ◽  
Vol 16 (1) ◽  
pp. 1-16
Author(s):  
Anugerah Satiawarman ◽  
Tanti Sutandra ◽  
Ningky Sasanti Munir

The weakening of crude oil price had caused the performance of Daya Minyak, Ltd decline. The efforts to improve had succeeded in improving performance, but it was still below the industry average. Therefore, in 2020 a research was carried out aimed at systematically formulating Daya Minyak, Ltd business strategy for the years 2021-2024. This applied research was conducted qualitatively, using the business strategy formulation model from David and David (2016) where external strategic issues were compiled in the External Factor Evaluation (EFE) matrix and internal strategic issues in the International Factor Evaluation (IFE) matrix. The weighted value of the EFE matrix is 2.93 and the weighted value of the IFE matrix is 2.97, which meant that the future business strategy is to hold and maintain. Two alternative strategies, market penetration, and product development were developed using the Internal-External (IE) matrix and the TOWS matrix. Two priority strategies, namely a strategy to increase market penetration through integrated services at low costs and a product development strategy through increasing local content with international standards are determined by the Quantitative Strategic Planning Matrix (QSPM).


2021 ◽  
Vol 15 (2) ◽  
pp. 67-78
Author(s):  
Gibriel Badjie

Communication and delegation are two important and parts of the leadership function. However, it is still a matter of debate whether leaders can delegate responsibility for communication, especially policy information, to those under their authority. Various opinions state that there is no prohibition for leaders to delegate their responsibilities because this is the leader's prerogative. This study aims to identify whether leadership should or should not delegate communication. The method used in this study was Systematic Literature Review (SLR). The SLR method is used to identify, review, evaluate, and interpret all available research by topic area phenomenon of interest, with specific relevant research questions. The results showed that leaders can delegate communication but it is highly dependent on the type, style, and approach of leadership on the table at that time. Such a leadership style or approach will automatically influence the style and approach of communication and delegation.


2021 ◽  
Vol 15 (2) ◽  
pp. 79-86
Author(s):  
Indhung Listyaningrum ◽  
Katika Hendra Titisari ◽  
Siti Nurlaela

This research was aimed to examined and analyzed the value relevance of accounting information by disclosured of Corporate Social Responsibility (CSR) as a moderating variabel in banking sector companies. The population of this research was by 11 banking companies registered on the BEI (Bursa Efek Indonesia) in the period of 2015 -2018. From the population, reasearcher found 44 samples by used purposive sampling method. The hypothesis test of this research used multiple linear regression by Moderated Regression Analysis (MRA) approach. The independent variables of this research were earning and book value. CSR as an independen variable and moderating variable. While the dependent variable was the stock price. The result of this research was to indicated that the earning and book value were relevance to the value of accounting information. While CSR disclosure as an independent variable and moderating variable didn’t have relevance to the value of accounting information. The moderating result of CSR disclosure weren’t able to substantiated the earning and book value.


2021 ◽  
Vol 15 (2) ◽  
pp. 53-66
Author(s):  
Yunita Silintowe ◽  
Yusepaldo Pasharibu

Member participation is a significant element in spurring activity and for maintaining a unifying bond in a co-operative. This study explores service quality's effect on member participation in the primary employee co-operative (primkopkar) Manunggal. This type of research is explanatory with a quantitative approach. The population in this study were members of the Manunggal co-operative, and the sample in this study was 98 people. The data analysis tool used Structural Equation Modeling (SEM), which was processed with the Linear Structural Relationship (LISREL) statistical program. The results showed that service quality had a significant effect on increasing the participation of co-operative members.


2018 ◽  
Vol 13 (1) ◽  
pp. 59-68
Author(s):  
Suharmaji Suharmaji

Penelitian yang dilakukan di UD Sumber Rejeki Tulungagung ini bertujuan untuk mengetahui pengaruh periklanan (X) – yang terdiri dari iklan radio (X1) dan Reklame (X2) - terhadap volume penjualan (Y). Jenis penelitiannya adalah kuantitatif dengan menggunakan alat analisa regresi linear sederhana. Dari hasil analisis data, diketahui bahwa secara menyeluruh menunjukkan bahwa variabel bebas X yaitu radio (X1) dan iklan reklame luar (X2) secara bersama-sama mempengaruhi dalam peningkatan volume penjualan UD Sumber Rejeki Tulungagung dengan koefiensi R=90,20% dan koefiensi determinasi S square=81,3%.


2018 ◽  
Vol 13 (1) ◽  
pp. 1-10
Author(s):  
Wenda Wahyu Christiyanto ◽  
Mardi Astutik

Bank Syariah telah beroperasi di Indonesia selama kurang lebih 20 tahun di Indonesia. Tonggak awal Bank Syariah di Indonesia ditandai dengan mulai beroperasinya Bank Muamalat pada tahun 1992, kemudian diikuti oleh Bank Syariah lainnya. Dengan penduduk Indonesia yang saat ini berjumlah lebih dari 250 juta jiwa, dengan mayoritas muslim, seharusnya hal itu menjadi pasar potensial Bank Syariah. Namun ternyata Bank Syariah belum mampu mengimbangi dominasi Bank Konvensional. Selama 20 tahun lebih beroperasi di Indonesia, Bank Syariah hanya mampu menembus 5% pangsa pasar perbankan. Berdasarkan fenomena tersebut, maka penelitian ini berupaya untuk menganalisa Bank Syariah dari aspek pemasarannya. Penelitian ini dilakukan di Jombang, yang juga disebut sebagai kota santri. Kota Jombang dianggap dapat merefleksikan fenomena yang ada dalam skala nasional, karena Jombang penduduknya mayoritas muslim dengan budaya Islamnya yang kental. Penelitian ini berupaya untuk menganalisa pengaruh Contemporary Marketing Mix terhadap minat masyrakat untuk menjadi nasabah Bank Syariah, dengan Brand Image sebagai variabel mediasi. Penelitian ini menggunakan metode survey, serta menggunakan teknik SEM-PLS dengan alat WarpPLS 5.0 untuk analisa data. Hasil analisa telah memenuhi asumsi outer model, inner model dan model fit, serta menunjukkan bahwa Contemporary Marketing Mix mempengaruhi minat beli, dengan Brand Image sebagai variabel mediasi parsial.


2018 ◽  
Vol 13 (1) ◽  
pp. 25-30
Author(s):  
Vivy Kristinae

Berkembang pesatnya mode dalam globalisasi menjadi sorotan pengrajin dalam mengolah bahan mentah dari alam untuk menjadi salah satu kebutuhan yang dapat digunakan masyarakat dengan bangga untuk menggunakan produk yang unik karena ada nilai budayanya. Tujuan penelitian ini untuk mengetahui pengaruh produk, harga dan promosi terhadap minat konsumen dalam memutuskan untuk membeli produk kerajinan tangan berbahan dasar rotan. Populasi dalam penelitian ini adalah pengrajin dan penjual kerajinan tangan di Kerang Bengkirai Palangkaraya, dan yang menjadi sampel adalah 100 orang responden yang diambil secara acak. Alat analisa data menggunakan regresi linear berganda, dengan alat bantu pengolahan SPSS. Dari hasil penelitian diketahui bahwa variabel produk, harga, dan promosi secara simultan berpengaruh terhadap Variabel minat beli konsumen. Dari angka R square (R2) menunjukkan    53,4% variable minat beli konsumen dapat di jelaskan oleh ketiga variable independen secara persamaan regresi, sedangkan sisanya di pengaruhi factor lain diluar penelitian ini. Dari uji t di hasilkan produk (3,562),harga (6,126),promosi (6,346) dengan signifikan sebesar >0,05 , secara parsial berpengaruh terhadap minat beli konsumen untuk memutuskan membeli produk


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