Język fachowy a edukacja i rynek pracy. Agnieszka Stawikowska-Marcinkowska, Beata Grzeszczakowska-Pawlikowska (red.) (2018): Języki specjalistyczne 2. Edukacja – Perspektywy – Kariera. Łódź: Wydawnictwo Uniwersytetu Łódzkiego − Primum Verbum, 118 s.

The goal of this contribution is to review and to discuss the content of the publication by Agnieszka Stawikowska-Marcinkowska, Beata Grzeszczakowska-Pawlikowska (red.) (2018): Języki specjalistyczne 2. Edukacja – Perspektywy – Kariera. Łódź: Wydawnictwo Uniwersytetu Łódzkiego − Primum Verbum, 118 s.

Zur Interaktion von materiellem und idiomatischem Bild in deutschen Printwerbungen

Print advertising very frequently refers to idioms containing verbal expressions of images conveying a figurative meaning. “Material” idiom's (photos, drawings, cartoons, etc.) in print adverts, in one way or another, depict the idioms’ literal meaning. Advertising plays on numerous forms of interaction between the idiomatic and material image (representation of literal meaning, implicit relation between visual element and verbal idiom, etc.). Following preliminary considerations on figurativeness and metaphoricity, 14 German print adverts are analysed with a focus on the role of the material image. Based on these analyses, reflections on the interpretability of the relation between idiomatic and material image by native speakers and foreign language learners are discussed.

Versprachlichtes Gedächtnis

The mnemonic turn in the humanities has placed memory in the centre of interest. This includes linguistics as well. It turns out that memory, both individual and communal / ceollecktive, is strongly linked to language, that is, it participates both in the forming of memory content and in its material expression: its externalizing in verbal narrations (and, more broadly, semiotic narrations). Both processes – the shaping of memory and its externalizing – take place in the forms available to hu- mans through their ethnic language (phonetic, morphological, lexical, syntactical, genological, and discursive forms), which allows memory to exist. It also has an influence, oftentimes a deforming one, on the very shape (content) of memory and the ways its content is conveyed. This highly complex range of problems has given rise, in the humanities, to a new research subdiscipline known as memory linguistics or linguistic memory science whose goals and tasks have precisely delineated in this paper.

EUROJOS: Eine Darstellung des Potentials von kognitiver Definition anhand der Konzepte ARBEIT und DEMOKRATIE

The purpose of the paper is to present theoretical and methodological aspects of the research project EUROJOS, which is anchored and developed in Lublin ethnolinguistics. It aims to create the cognitive definition of the selected concepts, regarded as values in the European culture. The cognitive definition is based on 3 types of data: lexicographical sources, surveys and text corpora, with the latest playing a crucial role at profiling the concepts. The methodological criteria are indicated as validated by the description of chosen results from other research papers regarding the concept WORK in some languages and the concept DEMOCRACY in Polish and German. Whereas the study of the concept WORK objects to demonstrate the all-embracing definition of the concept, its universal meaning aspects, the example of DEMOCRACY shows the relevancy of profiling, thus also of the role of public discourse and the media.

Lingwistyka kulturowa i kulturoznawcza. Od Humboldta do dyskursu

The combination of linguistics and cultural analysis leads back to Wilhelm von Humboldt’s concept of linguistic worldview. In it, a direct connection between thinking and speaking (in a particular ethnic or national language) is presupposed, thus implying the influence of languages on cultures. In contrast to this postulate of the unity of languages and cultures, discourse-sensitive linguistics shows the diversity of varieties within ethno- or national-language-demarcated cultures. Linguistics in cultural studies thus escapes the danger of hypostasis of languages and cultures and methodologically becomes an integrative linguistics in which systemic, pragma- and sociolinguistic methods can be incorporated. Discourse-sensitive cultural linguistics analyzes cultures according to thematic and, above all, institutional discourses (of politics, religion, law, economics, science, etc.) and examines language use down to the level of individual utterances and their linguistic microstructures within the framework of these discursive macro levels. Another type is perlocutionary discourses which almost exclusively aim at the effect of communicative actions: advertising, propaganda, scandalous discourses etc. Discourse types are shown by Russian examples, especially the Russian national hymn, the provocative performances of the group Pussy Riot as an example of scandalous discourses, and state patriotic education as an example of propaganda discourses.

Konflikt pamięci czy konflikt władzy? Strategie językowe w dyskusji nad zmianą nazwy ulicy w Poznaniu

The aim of this article is to present the public debate about the renaming of 23rd of February Street to Lt. J. Lewandowska Street in Poznań in 2017. Newspaper articles from the regional press and social media posts have been analysed with the use of Critical Discourse Analytic tools. The focus is on the question of whether the renaming of the street was a conflict of memory or a conflict of power. This case study is inspired by research on the ideologically motivated changes in the linguistic landscape of the city and shows that the change in political regimes is followed by attempts to harmonize the symbolic indicators of values and collective memory. Our results demonstrate that these changes may be contested by both the opposition and the city inhabitants and may lead to a broader political debate.

A beautiful flourish. The foundation story of Wroclaw (and Wroclaw residents)

In the article, I present the content and the context of the foundation story of Wroclaw – created after 1945 in one of the largest and most destroyed cities which joined Poland after World War II (Polish Western and Northern Territories). The analyzed empirical material consists of personal documents – statements of Wroclaw residents written and submitted in 1966 for the competition entitled: “What does the city of Wrocław mean to you”. The most important element of this story about the creation of the city is the figure of a pioneer, shaped in the image of a mythical hero. The features of pioneers (such as courage, uncompromising love for the city and openness to others) have become an important narrative co-creating the discourse about the city in the narratives of subsequent generations of Wroclaw residents.

Teksty minimalne jako przedmiot badań genologicznych

The aim of the work is to reflect on the essence of such texts as bus tickets, banknotes, postage stamps, receipts, street signs, and credit cards, which I define as minimum texts. On the one hand, I am interested in the question of what research potential lies in the analysis of minimum texts from a genological perspective and, on the other hand, what analysis criteria and categories from the field of genre studies could be relevant for the analysis of minimal texts. I will try to explain by means of a few examples how I define minimal texts and what I see as the value of this category in answering the questions raised above and outlining the deiderata of integrated multimodal text type linguistics.

Nazwy własne a lingwistyka dyskursu. Mariusz Rutkowski, Katarzyna Skowronek (2020): Onomastyczna analiza dyskursu. Kraków: Wydawnictwa Akademii Górniczo-Hutniczej, 148 ss.

The goal of this contribution is to review and to discuss the content of the publication by Mariusz Rutkowski, Katarzyna Skowronek (2020): Onomastyczna analiza dyskursu. Kraków: Wydawnictwa Akademii Górniczo-Hutniczej, 148 ss.

Corona, Krise und Diskurs. Einige ethische Implikationen der deutschen Debatte zur Covid-Pandemie

The following article is dedicated to reporting on the current corona pandemic out of interest in discourse ethics and embeds it in the larger context of crisis communication. Following on from the currently known biological-epidemiological facts, it recalls the scientific, political, and moral responsibility of the actors in this exceptional global situation, the economic and ecological causes and consequences, and the consequences that would have to be drawn for crisis management in the event of multiple disasters.