Journal of Management and Digital Business
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Published By Nur Science Institute

2797-9555

2021 ◽  
Vol 1 (1) ◽  
pp. 25-36
Author(s):  
Ragina Warindrasti ◽  
Abdul Aziz Nugraha Pratama

This study aims to examine the effect of personal selling, direct selling, and Islamic values on customer loyalty at BPRS Sukowati Sragen with customer satisfaction as an Intervening Variable. The number of samples taken in this study was 100 respondents as a sample using the random sampling technique. The tool used in this research is Path Analysis. The results showed personal selling did not affect loyalty. Direct selling had a positive effect on customer loyalty, while Islamic values had no effect on customer loyalty and satisfaction had a positive effect on customer loyalty at BPRS Sukowati Sragen. Satisfaction does not mediate the influence of Islamic values on loyalty, but it is able to mediate personal selling and direct selling on loyalty.


2021 ◽  
Vol 1 (1) ◽  
pp. 52-63
Author(s):  
Bambang Sri Hartono ◽  
Rina Rosia

The reputation of a college can cause many students who want to register and study at the college. Therefore, there is a very good impact related to many students, the first is income, and the second is academic and student activities. The purpose of this study was to examine and analyze the effect of institutional reputation and the availability of information on trust. Besides that, to analyze the effect of trust on the intention to be a student. This research was conducted on students of the Faculty of Economics, and Islamic Business IAIN Salatiga accepted and re-registered. The sample in this study was 151 students using the purposive sampling method. The results showed that the availability of information did not affect trust. However, the institution's reputation had a positive effect on trust, and trust had a significant effect on the intention to be a student of the Islamic Economics and Business Faculty IAIN Salatiga.


2021 ◽  
Vol 1 (1) ◽  
pp. 37-51
Author(s):  
Krisna Issri Kuswandarini ◽  
Arna Asna Annisa

This study aims to determine and analyze the influence of service quality, corporate image, and customer relationship management (CRM) on customer loyalty with customer satisfaction as an intervening variable (study at Bank Syariah Indonesia branch office Semarang). This research is a quantitative research using primary data. The analysis method uses a path analysis approach. The test results show that service quality, customer relationship management, and satisfaction positively affect loyalty. The corporate image does not affect loyalty. Service quality and corporate image have no positive effect on satisfaction. Customer relationship management has a positive effect on satisfaction. Path analysis test shows that the satisfaction variable acts as a mediation between the influence of service quality, corporate image, customer relationship management on customer loyalty at bank BSI branch office Semarang.


2021 ◽  
Vol 1 (1) ◽  
pp. 1-12
Author(s):  
Lugas Rofiliana ◽  
Mohammad Rofiuddin

The purpose of this research is to determine the influence of leadership, work environment, Islamic work ethics, and job satisfaction on employee performance of BSI KC Semarang. The sample used in this study was 43 employees with the sampling technique using surfeited sampling, which made the entire population a sample. Retrieval of data through the distribution of structured questionnaires. The analytical method used is multiple linear regression. The results showed that the variables of leadership and work environment were positive towards employee performance. Meanwhile, Islamic work ethics and job satisfaction have no effect on employee performance.


2021 ◽  
Vol 1 (1) ◽  
pp. 13-24
Author(s):  
Holif Annisa' ◽  
Saiful Anwar

This study aims to analyze Islamic branding, knowledge, and service quality on the saving decisions of workers, with a saving intention as an intervening variable. This type of research is a quantitative study with a population of Bank Syariah Indonesia KCP Kudus customers who make a living as laborers. The sampling technique in this study used purposive sampling, totaling 100 respondents. Workers are chosen to be unique because of their livelihood and ownership of Islamic bank accounts. The analytical tool used is path analysis. The results showed that Islamic branding, service quality, and saving intention positively affected saving decisions. Knowledge is not significant in saving decisions. Saving intention cannot mediate the influence of Islamic branding on saving decisions. Saving intention can mediate the effect of knowledge and service quality on saving decisions. The research contributes to the marketing model and services for workers. However, workers have a different segmentation from other consumers.


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