Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation

Author(s):  
Timothy Coombs
2021 ◽  
pp. 232948842098876
Author(s):  
LaShonda L. Eaddy

Coombs’s Situational Crisis Communication Theory suggests performance history, composed of relationship history and crisis history, intensify crisis responsibility attribution. Relationship history is organizations’ actual and perceived rapport with publics, while crisis history is an organization’s previous crises. Extant literature has only examined crisis history one-dimensionally. This study proposes the Crisis History Framework that provides insight into influential factors that can make crises more or less salient to individuals. Furthermore, the study introduces the Crisis History Salience Scale that can help crisis communications scholars conduct empirical research examining crisis history’s multiple facets. Moreover, the study offers suggestions for how crisis history considerations can inform proactive crisis management, key messaging, and strategy development during crises.


2021 ◽  
Vol 13 (1) ◽  
pp. 36
Author(s):  
Anton Surahmat ◽  
Susanne Dida ◽  
Feliza Zubair

Crisis communication is one of the most important instruments in crisis management. Unfortunately, there is a lot of criticism about how the Indonesian government implemented its crisis communication strategy during the Covid-19 pandemic season. This study aims to uncover the government's crisis communication strategy from the perspective of Van Dijk's critical discourse analysis. Based on the Situational Crisis Communication Theory (SCCT), researchers study the structure of discourse in texts consisting of macro, superstructure, and micro. There were 6 press releases from President Jokowi, Minister of Health Terawan Agus Putranto, and Spokesperson dr. Achmad Yurianto was collected using a purposive sampling method to describe the government's crisis communication strategy at the beginning of pre-crisis and crisis. The results show a significant dynamic crisis communication strategy on how the government implemented it in the pre-crisis and crisis phases. In the pre-crisis phase, they were statements from public officials especially in this case coming from President Jokowi and Minister of Health Terawan Agus Putranto. Both of these statements tend to lead to Deny and Diminish's strategy while still delivering messages in the form of Adjustments and Instructive Information so that the public remains alert and calm. However, in the crisis phase, government communication shifted towards Diminishes' statement, in the view of Justification that the crisis was actually not so terrible and bad. This is the biggest idea that emerged in the statement of President Jokowi and Spokesperson dr. Achmad Yurianto. Broadly speaking, this phase also provides a greater perspective on projections of government policy in the Covid-19 arrangement.


2021 ◽  
Vol 2 (1) ◽  
pp. 1-7
Author(s):  
Aris Sumartono ◽  
Umaimah Wahid

Pademi COVID-19 di lingkungan Universitas XXY membuat warga sivitas akademika tidak nyaman. Ketidakjelasan informasi terkait korban terinfeksi COVID-19 menimbulkan perasaan cemas dan mengarah ke negative thinking. Kondisi itu menimbulkan pertanyaan, bagaimana proses manajemen krisis Universitas XXY dalam menangani cluster penyebaran virus COVID-19 di kampus. Teori yang digunakan adalah Situational Crisis Communication Theory. Penelitiannya memakai pendekatan kualitatif, dengan teknik pengumpulan data melalui wawancara dan mengumpulkan dokumen. Hasil penelitian menunjukkan, manajemen krisis Universitas XXY pada tahap pre-krisis adalah memonitor pemberitaan media. Saat krisis terjadi, dipakai strategi diminish guna mengurangi dampak negatif krisis. Caranya, menjalin kerja sama dengan pengurus RW, RT kampus, media massa, publikasi siaran pers melalui website, berkomunikasi dengan Pemerintahan daerah, Kepolisian, Dinas Perhubungan, serta memanfaatkan media tradisional dan digital. Pada tahap post-krisis, tindakan komunikasi   Universitas XXY adalah mengeluarkan sejumlah kebijakan untuk pencegahan COVID-19. Kesimpulan penelitian ini adalah, kebijakan Universitas XXY berupa penyampaian informasi melalui surat edaran dan memo internal, berhasil menurunkan sentimen negatif warga kampus, dan mengurangi rasa cemas mereka dalam bekerja.  


2019 ◽  
Vol 57 (2) ◽  
pp. 163-175 ◽  
Author(s):  
Sky Marsen

This article introduces the special issue on crisis communication, whose aim is to bring together diverse approaches and methods of analysis in the field. The article overviews the field by discussing two main frameworks, dealing with postcrisis (reputation management) and precrisis (issue management) communication, respectively. The article then overviews some major theories of crisis communication and their different methodologies: image repair, situational crisis communication theory, rhetorical arena theory, narrative, and integrated crisis mapping. It ends with a description of some lessons learned that apply to all approaches and an overview of the contributions to the issue. By comparing and contrasting different perspectives on crisis communication, the article emphasizes the rich diversity that characterizes this branch of business communication.


2018 ◽  
Vol 7 (3.21) ◽  
pp. 476
Author(s):  
Manimegalai Ambikapathy ◽  
Hasmah Zanuddin

Lahad Datu conflict also known as “Sabah standoff” conflict, is unforgettable tragedies until killed about 10 of Malaysian security personnel and impacted economic, social and emotion of citizens especially at Lahad Datu, Sabah. The objective of this research is to examine the portrayal of solution from Malaysian Government for the “Lahad Datu Crisis” through newspaper framing in Malaysian mainstream newspapers namely Utusan Malaysia, The Star, Sin Chew and Nanban daily. The measurement for the crisis response will be measure through few independent variables such as category of “Lahad Datu” news; between problem, solution, people or neutral category. The following independent variable is through the slants of news; whether news is slanted in positive, negative or neutral slant. With the assistance of “Situational Crisis Communication Theory”, this research employed a systematic quantitative content analysis to gather the data. Finding revealed that, category of solution appeared most in Utusan Malaysia, The Star, Sin Chew and Nanban daily and news in positive slants were covered in all the selected dailies. In providing responses for the crisis, Justification and Concern crisis response portrayed most, however, through Kruskal Wallis test, data found that The Star and Utusan Malaysia portrayed most of the Justification and Concern responses compare to Sin Chew daily and Nanban daily.  


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