Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products—evidence from Vietnam

Purpose of the study: This study was undertaken to examine a theoretical concept that can increase consumer purchase intentions for local food products. Methodology: This study involved 450 students as respondents, but only 437 data were eligible for testing. Data were analysed using structural equation modelling (SEM) and processed with AMOS 24.0 statistical tools. Main Findings: The results of the research successfully revealed that cultural sensitivity was proven to have a negative effect on consumer ethnocentrism and had a negative effect on imported product judgment. Consumer ethnocentrism has a positive contribution to animosity toward foreign products and negatively influences imported product judgment. Intention to purchase local food products is positively influenced by consumer ethnocentrism and animosity toward foreign products and imported product judgment that has a negative effect. While testing the effect of animosity toward foreign products on imported product judgment was declared rejected or insignificant. Applications of this study: Consumer cultural sensitivity on a foreign product can cause consumer ethnocentrism on local food products will decrease and can increase imported product judgment which is increasingly positive. This has implications for marketers to be able to increase consumer ethnocentrism which will later be able to make consumers prefer local products and can increase consumer purchase intentions on local food products. Novelty/Originality of this study: This research conducted cultural sensitivity on consumer purchase intention with consumer ethnocentrism, consumer animosity, and imported product judgment within the empirical concept.

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The effects of consumers' cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago

Journal of Fashion Marketing and Management ◽

10.1108/jfmm-03-2020-0049 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Meena Rambocas ◽

Jon Marc Mahabir

Keyword(s):

Trinidad And Tobago ◽

Social Identity Theory ◽

Cultural Sensitivity ◽

Positive Impact ◽

Luxury Brands ◽

Content Type ◽

Consumer Ethnocentrism ◽

The Social ◽

Negative Effect ◽

And Gender

PurposeConsumers' attitude toward luxury brands remains a crucial area for many researchers and marketers. But, attitude toward domestically-produced luxury fashion brands in developing countries have not been sufficiently examined. Drawing on the social identity theory (SIT), this study proposes that consumer ethnocentrism (CE) and cultural sensitivity (CS) will significantly influence attitudes toward luxury fashion brands produced in Trinidad and Tobago. Furthermore, the study suggests that consumer demographical characteristics of age, gender and income will moderate the influence.Design/methodology/approachData were collected from 160 fashion consumers and analyzed using exploratory factor analysis and multiple regression analysis.FindingsThe findings confirm the positive impact of CE on consumers' attitude toward domestically produced luxury products, while CS has a significant but negative effect. Also, the results show that these effects are consistent across different levels of income, but vary by age and gender.Practical implicationsThese findings provide a deeper understanding of consumers' perceptions and inherent biases toward luxury brands. It further explains how brands with ostentatious value, in particular fashion brands, produced in Trinidad and Tobago, can compete against larger international brands.Originality/valueThe study is one of the few that examines the effects of personal values on attitudes toward luxurious fashion brands produced in a developing country. It uniquely extends the SIT model by examining the influence of CE, CS and demographical characteristics on preferential attitudes toward locally produced luxury fashion brands.

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The Region-of-Origin Effect

Advances in Electronic Government, Digital Divide, and Regional Development - Handbook of Research on Entrepreneurial Success and its Impact on Regional Development ◽

10.4018/978-1-4666-9567-2.ch020 ◽

2016 ◽

pp. 455-480

Author(s):

José Manuel García-Gallego ◽

Antonio Chamorro‑Mera

Keyword(s):

Purchase Intention ◽

Structural Model ◽

Product Category ◽

Public Institutions ◽

Wine Industry ◽

Specific Product ◽

Consumer Ethnocentrism ◽

Intention To Purchase ◽

Origin Effect

The main objective of this chapter was to determine the variables that explain and moderate the intention to purchase regional a specific product, in particular, wine. Some of the selected variables were directly related to regional development. To achieve that goal, and based on the literature review, authors designed a structural model to study the ROO effect in the Spanish wine market. The model proposes direct and indirect effects of the following antecedent variables on the purchase intention: the region's image, the region's image as a producer in this product category, the perceived quality of the region's products, and consumer ethnocentrism. The results of this study contribute to guiding decision-making on the strategies to be implemented by regional public institutions in collaboration with the wine industry, both of them responsible of creating value for the region.

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The Region-of-Origin Effect

International Business ◽

10.4018/978-1-4666-9814-7.ch090 ◽

2016 ◽

pp. 1945-1970

Author(s):

José Manuel García-Gallego ◽

Antonio Chamorro‑Mera

Keyword(s):

Purchase Intention ◽

Structural Model ◽

Product Category ◽

Public Institutions ◽

Wine Industry ◽

Specific Product ◽

Consumer Ethnocentrism ◽

Intention To Purchase ◽

Origin Effect

The main objective of this chapter was to determine the variables that explain and moderate the intention to purchase regional a specific product, in particular, wine. Some of the selected variables were directly related to regional development. To achieve that goal, and based on the literature review, authors designed a structural model to study the ROO effect in the Spanish wine market. The model proposes direct and indirect effects of the following antecedent variables on the purchase intention: the region's image, the region's image as a producer in this product category, the perceived quality of the region's products, and consumer ethnocentrism. The results of this study contribute to guiding decision-making on the strategies to be implemented by regional public institutions in collaboration with the wine industry, both of them responsible of creating value for the region.

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The Role of Animosity, Religiosity, and Allocentrism in Shaping Purchase Intention through Ethnocentrism and Brand Image

Organizations and Markets in Emerging Economies ◽

10.15388/omee.2021.12.67 ◽

2021 ◽

Vol 12 (2) ◽

pp. 503-525

Author(s):

Kunthi Afrilinda Kusumawardani ◽

Monica Yolanda

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Brand Image ◽

Consumer Ethnocentrism ◽

Intention To Purchase ◽

Equation Modelling ◽

History Of ◽

The Impact ◽

The Relationship

With the long history of the relationship between Indonesia and China, various sentiments may arise and influence the consumer purchasing decision. This study aims to determine the impact of animosity towards China, religiosity, and allocentrism of the Indonesians on the intention to purchase Chinese brands smartphones, mediated by consumer ethnocentrism and brand image. This study has 215 valid responses and was carried out using SPSS 25. Structural Equation Modelling (SEM) was performed using AMOS 22. The results show that consumer ethnocentrism is significantly influenced by animosity, religiosity, and allocentrism. Brand image can mediate between consumer ethnocentrism and purchase intention. This study gives a better understanding of Indonesian consumer ethnocentrism with animosity towards China, religiosity, and allocentrism, which will affect the Chinese brand image and Indonesians’ intention to purchase the product.

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The role of consumer ethnocentrism, country image, and subjective knowledge in predicting intention to purchase imported functional foods

British Food Journal ◽

10.1108/bfj-05-2019-0326 ◽

2019 ◽

Vol 122 (2) ◽

pp. 448-464 ◽

Cited By ~ 1

Author(s):

Li Xin ◽

Sunhee (Sunny) Seo

Keyword(s):

Functional Food ◽

Functional Foods ◽

Country Image ◽

Content Type ◽

Subjective Knowledge ◽

Consumer Ethnocentrism ◽

Health Consciousness ◽

Intention To Purchase ◽

Positive Effect

Purpose The purpose of this paper is to examine the role of consumer ethnocentrism, country image, functional food image, subjective knowledge and health consciousness in predicting purchase intention of imported functional foods using the theory of planned behavior. Design/methodology/approach A total of 361 Chinese consumers from 20 to 60 year old who have purchased Korean functional foods participated in this study using an online survey. Structural equation modeling was performed to examine the hypotheses. Findings Consumer ethnocentrism had a negative effect on the intention to purchase Korean functional food, but the image of Korean functional foods, subjective knowledge and health consciousness positively affected intention to purchase Korean functional foods. Country image had a positive effect on the image of Korean functional foods. Attitude and perceived behavioral control had a positive effect on the intention to purchase Korean functional foods. Originality/value This study combined social and personal factors to explain Chinese consumer intention to purchase imported Korean functional foods.

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Cultural Competence Needed to Distinguish Disorder from Difference: Beyond Kumbaya

Perspectives on Communication Disorders and Sciences in Culturally and Linguistically Diverse Populations ◽

10.1044/cds22.2.64 ◽

2015 ◽

Vol 22 (2) ◽

pp. 64-76 ◽

Cited By ~ 7

Author(s):

Catherine J. Crowley ◽

Kristin Guest ◽

Kenay Sudler

Keyword(s):

New York ◽

New York City ◽

Public Schools ◽

Cultural Competence ◽

York City ◽

Cultural Sensitivity ◽

Graduate Program ◽

Language Disorder ◽

New York State ◽

Deep Understanding

What does it mean to have true cultural competence as an speech-language pathologist (SLP)? In some areas of practice it may be enough to develop a perspective that values the expectations and identity of our clients and see them as partners in the therapeutic process. But when clinicians are asked to distinguish a language difference from a language disorder, cultural sensitivity is not enough. Rather, in these cases, cultural competence requires knowledge and skills in gathering data about a student's cultural and linguistic background and analyzing the student's language samples from that perspective. This article describes one American Speech-Language-Hearing Association (ASHA)-accredited graduate program in speech-language pathology and its approach to putting students on the path to becoming culturally competent SLPs, including challenges faced along the way. At Teachers College, Columbia University (TC) the program infuses knowledge of bilingualism and multiculturalism throughout the curriculum and offers bilingual students the opportunity to receive New York State certification as bilingual clinicians. Graduate students must demonstrate a deep understanding of the grammar of Standard American English and other varieties of English particularly those spoken in and around New York City. Two recent graduates of this graduate program contribute their perspectives on continuing to develop cultural competence while working with diverse students in New York City public schools.

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The Influence of Anticipated Emotions on Consumer Decisions

Zeitschrift für Psychologie ◽

10.1027/2151-2604/a000078 ◽

2011 ◽

Vol 219 (4) ◽

pp. 238-245 ◽

Cited By ~ 4

Author(s):

Maria Pollai ◽

Erik Hoelzl ◽

Luise Hahn ◽

Alexandra Hahn

Keyword(s):

Consumer Decisions ◽

Advisory Service ◽

Intention To Purchase ◽

Hedonic And Utilitarian Products ◽

Anticipated Emotions

The present research examined variables moderating the influence of anticipated consumption-related emotions on consumer decisions. Two studies indicated that the intention to purchase a product and the intention to take out a loan were influenced by anticipated emotions. The influence of anticipated emotions was similar for hedonic and utilitarian products. However, the influence was reduced when a belief in adaptation to products was cued. Examining the specific circumstances under which consumers base their decisions on anticipated emotions is relevant for marketing and consumer advisory service.

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