The Region-of-Origin Effect

2016 ◽  
pp. 455-480
Author(s):  
José Manuel García-Gallego ◽  
Antonio Chamorro‑Mera
Keyword(s):  
Purchase Intention ◽  
Structural Model ◽  
Product Category ◽  
Public Institutions ◽  
Wine Industry ◽  
Specific Product ◽  
Consumer Ethnocentrism ◽  
Intention To Purchase ◽  
Origin Effect

The main objective of this chapter was to determine the variables that explain and moderate the intention to purchase regional a specific product, in particular, wine. Some of the selected variables were directly related to regional development. To achieve that goal, and based on the literature review, authors designed a structural model to study the ROO effect in the Spanish wine market. The model proposes direct and indirect effects of the following antecedent variables on the purchase intention: the region's image, the region's image as a producer in this product category, the perceived quality of the region's products, and consumer ethnocentrism. The results of this study contribute to guiding decision-making on the strategies to be implemented by regional public institutions in collaboration with the wine industry, both of them responsible of creating value for the region.

The Region-of-Origin Effect

2016 ◽  
pp. 1945-1970
Author(s):  
José Manuel García-Gallego ◽  
Antonio Chamorro‑Mera
Keyword(s):  
Purchase Intention ◽  
Structural Model ◽  
Product Category ◽  
Public Institutions ◽  
Wine Industry ◽  
Specific Product ◽  
Consumer Ethnocentrism ◽  
Intention To Purchase ◽  
Origin Effect

The main objective of this chapter was to determine the variables that explain and moderate the intention to purchase regional a specific product, in particular, wine. Some of the selected variables were directly related to regional development. To achieve that goal, and based on the literature review, authors designed a structural model to study the ROO effect in the Spanish wine market. The model proposes direct and indirect effects of the following antecedent variables on the purchase intention: the region's image, the region's image as a producer in this product category, the perceived quality of the region's products, and consumer ethnocentrism. The results of this study contribute to guiding decision-making on the strategies to be implemented by regional public institutions in collaboration with the wine industry, both of them responsible of creating value for the region.

Consumer ethnocentrism and consumer animosity: antecedents and consequences

2015 ◽  
Vol 10 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Pilar Fernández-Ferrín ◽  
Belén Bande-Vilela ◽  
Jill Gabrielle Klein ◽  
M. Luisa del Río-Araújo
Keyword(s):  
Structural Equation ◽  
Product Category ◽  
Equation Modeling ◽  
Single Model ◽  
Specific Product ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
Consumer Animosity ◽  
The Us ◽  
Antecedents And Consequences

Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism within a single model, and respondents’ evaluations of a specific product category are solicited. Design/methodology/approach – The study is conducted within an ideal context for the study of consumer animosity: data were collected in Belgrade shortly after the US-led NATO bombings of 1999. The surveys were carried out in person at the interviewees’ home. The sample was part of a regular omnibus panel composed of 270 adult respondents, of which 92.2 percent agreed to participate. Findings – The findings indicate that animosity and consumer ethnocentrism are distinct constructs. Also consistent with previous research, results obtained confirm that each construct has unique antecedents and consequences. Practical implications – Once consumer animosity and ethnocentrism levels have been measured, managers can then make decisions about whether to promote their country of origin or, alternatively, create more powerful local connections for their products. Thus, the consideration of animosity and ethnocentrism can be part of a firm’s international strategies. Originality/value – Previous studies on consumer animosity have demonstrated through structural equation modeling that the two constructs are distinct and have distinct antecedents, but research has not examined both the antecedents and the consequences of animosity and ethnocentrism in the same study. Thus, this study investigates the antecedents and consequences of animosity and ethnocentrism within a single model.

scholarly journals Increased Knowledge about Floral Preservatives Influences Consumers’ Perception of the Quality and Value of a Floral Arrangement Purchase

2013 ◽  
Vol 23 (2) ◽  
pp. 142-148
Author(s):  
Morgan M. Jenkins ◽  
Kimberly A. Williams ◽  
Laura A. Brannon
Keyword(s):  
Generation Y ◽  
Purchase Intention ◽  
Intent To Purchase ◽  
Intention To Purchase ◽  
Level 3 ◽  
Perception Of Quality ◽  
Level 1 ◽  
Four Levels ◽  
Level 2

This research examines whether knowledge about floral preservatives increases consumers’ perception of quality, purchase intention, and price of a floral arrangement. A survey was administered to 222 participants at two locations in Manhattan, KS. Seventy-three percent of respondents fell within Generation Y (18 to 30 years old). The survey instrument presented four levels of presentation of a floral arrangement that were associated with increasing knowledge about the use of floral preservatives on consumers’ perceptions about the quality and price of that arrangement, as follows: Level 1 showed a photo of a floral arrangement without preservatives; Level 2 showed the same photo of a floral arrangement with a small, unlabeled packet of preservatives; Level 3 showed the same photo of a floral arrangement with a large, clearly labeled packet of preservatives; and Level 4 showed the same photos as Level 3 but was presented after a 191-word message describing the three functions of floral preservatives. Participants of the survey rated the quality of a floral arrangement higher from Level 2 (presence of floral preservatives not explicit) to Level 3 (presence of floral preservatives explicit) and from Level 3 to Level 4 (after reading a message about floral preservatives’ function and effectiveness). Their intent to purchase the floral arrangement generally increased with each level of presentation. Females indicated intention to purchase flowers more frequently than males. Participants increased the price that they were willing to pay for the floral arrangement at each level of presentation, starting at $25.46 at Level 1 (no floral preservatives use indicated) to $29.19 at Level 4. Participants were more knowledgeable about the benefits of floral preservatives and believed that floral preservatives increased the value of floral arrangements after reading a message describing their function and effectiveness more so than before reading a message. The younger the respondent, the more willing they were to pay more for floral arrangements with floral preservatives. As consumers become more aware of the use of floral preservatives and more knowledgeable about how and why they are effective, they attribute higher quality to floral arrangements with preservatives, they are willing to pay more for arrangements with preservatives, and their purchase intention frequency increases. Florists should always use preservatives in their processing and construction of fresh floral arrangements, consider providing a message about the function and effectiveness of floral preservatives to their customers, and then market their use of these materials.

scholarly journals Purchase Intention of Specialty Coffee

2020 ◽  
Vol 12 (4) ◽  
pp. 1329 ◽  
Author(s):  
Patricio Ramírez-Correa ◽  
F. Javier Rondán-Cataluña ◽  
Maria Tereza Moulaz ◽  
Jorge Arenas-Gaitán
Keyword(s):  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Model ◽  
Consumer Perception ◽  
Statistical Tool ◽  
Intention To Purchase ◽  
Tpb Model ◽  
Specialty Coffee ◽  
Different Response ◽  
Corporate Social

The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty coffee; (2) to analyze whether people more involved in social responsibility could manifest a different response from those not so interested in this matter concerning specialty coffee. The sample is composed of 489 specialty coffee consumers from Brazil. The statistical tool for testing the measurement and structural model was partial least squares. Then a multigroup analysis was performed to meet the second objective; the software SmartPLS was utilized. The main contributions of this study are that we can explain the intention to use specialty coffee in a sample of Brazilian consumers using the classical TPB model. Moreover, we demonstrate the moderating effect of consumer perception of corporate social responsibility in this general model.

scholarly journals The Country-of-Origin Effect and its Influence on Consumer’s Purchasing Decision

2015 ◽  
Vol 63 (2) ◽  
pp. 667-673 ◽  
Author(s):  
Jitka Veselá ◽  
Robert Zich
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Generation Y ◽  
Consumer Behaviour ◽  
Group Discussion ◽  
Country Of Origin ◽  
Wine Industry ◽  
The Czech Republic ◽  
Consumer Ethnocentrism ◽  
Origin Effect

The aim of this article is to provide the results of research focused on the topic connected with the country of origin effect and its influence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers – they are forming their opinion and consumer behaviour so the companies can positively influence them. This study contains the results which reflect the opinion of consumers in condition of the Czech Republic in connection with the country of origin effect, consumer ethnocentrism and consumer patriotism and its influence in the wine industry.

Private Labels in Chile

2016 ◽  
pp. 79-102
Author(s):  
Mónica Gómez-Suárez ◽  
Galo Paiva ◽  
Berta Schnettler
Keyword(s):  
United States ◽  
Random Sampling ◽  
Purchase Intention ◽  
The United States ◽  
Private Label ◽  
Private Labels ◽  
Intention To Purchase ◽  
Main Factors ◽  
One Way Anova

The aim of this study was to contribute to the knowledge of Private Label (PL) brands in Chile. The question was whether there are differences in the perception between buyers and non-buyers and what factors affect the intention to purchase this type of brand. This involved an in-home survey in Temuco, Chile on the basis of multistage random sampling. Using a one-way ANOVA, it was determined that private label buyers are looking to save more on their purchases than non-buyers. They also had a better perception of the quality of these brands. Using linear regression, the main factors were obtained that determine the purchase intention: frequency of purchase and attitude towards private labels. The variable that affected attitude was mainly the perception of the quality of private labels. These results do not differ greatly from the studies conducted in Europe or the United States.

The Role of Animosity, Religiosity, and Allocentrism in Shaping Purchase Intention through Ethnocentrism and Brand Image

2021 ◽  
Vol 12 (2) ◽  
pp. 503-525
Author(s):  
Kunthi Afrilinda Kusumawardani ◽  
Monica Yolanda
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Consumer Ethnocentrism ◽  
Intention To Purchase ◽  
Equation Modelling ◽  
History Of ◽  
The Impact ◽  
The Relationship

With the long history of the relationship between Indonesia and China, various sentiments may arise and influence the consumer purchasing decision. This study aims to determine the impact of animosity towards China, religiosity, and allocentrism of the Indonesians on the intention to purchase Chinese brands smartphones, mediated by consumer ethnocentrism and brand image. This study has 215 valid responses and was carried out using SPSS 25. Structural Equation Modelling (SEM) was performed using AMOS 22. The results show that consumer ethnocentrism is significantly influenced by animosity, religiosity, and allocentrism. Brand image can mediate between consumer ethnocentrism and purchase intention. This study gives a better understanding of Indonesian consumer ethnocentrism with animosity towards China, religiosity, and allocentrism, which will affect the Chinese brand image and Indonesians’ intention to purchase the product.

scholarly journals Do you (still) hire celebrities to increase purchase intention?

2021 ◽  
Vol 3 (3) ◽  
pp. 38-45
Author(s):  
Sri Setyo Iriani
Keyword(s):  
Brand Loyalty ◽  
Urban Areas ◽  
Purchase Intention ◽  
Perceived Quality ◽  
Celebrity Endorsement ◽  
Purchasing Decisions ◽  
Intention To Purchase ◽  
Consumer Intentions ◽  
Coffee Shops

The development of the coffee industry in Indonesia is growing significantly, as it is driven by the number of coffee shops that are developing both in villages to urban areas as a balancer for people's lifestyles who like to drink coffee while enjoying activities outside the home. This phenomenon makes the level of competition for coffee brands in packaging very hypercompetitive. Consumer intentions in deciding to buy packaged coffee are strongly influenced by the perception of the quality of the coffee, so it is not surprising that currently there are many different flavors and brands. To market coffee products, many producers use celebrity endorsement services. However, as time goes by and the marketing strategy through endorsement has become massive, it is necessary to study whether this strategy is still effective in increasing the number of sales. It turns out that currently, endorsements do not really affect consumer purchasing decisions. From the results of the study, it can be concluded that: (1) perceived quality influences the intention to purchase packaged coffee, and perceived quality also influences brand loyalty in packaged coffee; (2) celebrity endorsement does not influence the intention to purchase packaged coffee, but celebrity endorsement influences the brand loyalty; and (3) brand loyalty influences the intention to purchase packaged coffee. So that in general brand loyalty is able to mediate the influence of perceived quality and celebrity endorsement on the intention to purchase packaged coffee.

Differential effects of macro and micro country images by product category and by country among Saudi consumers

2018 ◽  
Vol 56 (8) ◽  
pp. 1663-1681 ◽  
Author(s):  
Byoungho Jin ◽  
Moudi O. Almousa ◽  
Heesoon Yang ◽  
Naeun Kim
Keyword(s):  
Purchase Intention ◽  
Product Category ◽  
Country Image ◽  
Shopping Malls ◽  
Specific Product ◽  
Content Type ◽  
Product Categories ◽  
Country Level ◽  
Functional Product ◽  
The Impact

Purpose While country image consists of two hierarchical images – macro country image at the country level and micro country image at the specific product level – previous studies have largely failed to detail its varying effects by product category and by the level of a country’s economic development. The purpose of this paper is to examine the impact of the macro and micro country images of four countries (USA, Italy, Korea, and Malaysia) on Saudi consumers’ purchase intentions in two product categories (symbolic and functional product). Design/methodology/approach Data were collected from shoppers older than 20 years of age at several shopping malls in Riyadh, Saudi Arabia via mall intercept method. Findings Analyses of 496 data revealed that the effects of macro and micro country images differ by product category. In particular, both macro and micro country images were equally relevant to the purchase intention of symbolic goods (i.e. handbags), while micro country image played a greater role in the purchase intention of functional goods (i.e. cell phones). A partial country moderating effect was found. The effects of micro country image on the purchase intention of handbags were valid only in Italy, where product-country match is high. Originality/value This study advances country image research by highlighting how the effects of macro and micro country images on purchase intention differ by product category and by country. The findings suggest which aspect of country image (i.e. macro vs micro) should be actively communicated in the marketing of symbolic and functional goods.

Purchase Intentions of Consumer towards Foreign Brand Apparel

2016 ◽  
pp. 185-209
Author(s):  
V. Giridhar ◽  
Rohit Joshi ◽  
Pradip H. Sadarangani
Keyword(s):  
Purchase Intention ◽  
Product Category ◽  
Perceived Quality ◽  
Purchase Intentions ◽  
Self Concept ◽  
Indian Market ◽  
Operational Strategies ◽  
Foreign Brand ◽  
Need For Uniqueness

Clothing is an important product category through which people express their interests, status, and lifestyle. With the advance of consumerist culture in India, expression of identity and social standing through clothing is becoming imminent. In this context, we have identified the factors relating to self-concept, like the need for uniqueness and clothing interest are insignificant, but the perceived quality of foreign brand apparel is a significant factor in determining the purchase intention. The construct of perceived quality forms a significant component in the modified Ajzen (1991) Model, which along with its traditional constructs suit the Indian consumer. We also find that perceived behavioural control (PBC) if split into external PBC and internal PBC become insignificant to the model. We therefore recommend that foreign entrants into the Indian market adopt suitable segmentation, distribution and operational strategies to leverage on the high quality perception of foreign brand apparel in the Indian market.

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