scholarly journals A privacy‐preserving mobile location‐based advertising system for small businesses

2021 ◽  
Author(s):  
Ahmed Abdelmoamen Ahmed
Keyword(s):  
Small Businesses ◽  
Privacy Preserving ◽  
Mobile Location

Cybersecurity and Data Privacy in the Digital Age

2022 ◽  
pp. 117-131
Author(s):  
Olakunle Olayinka ◽  
Thomas Win
Keyword(s):  
Data Sharing ◽  
Small Businesses ◽  
Data Privacy ◽  
New Technologies ◽  
Digital Technologies ◽  
Privacy Preserving ◽  
Secure Multiparty Computation ◽  
Multiparty Computation ◽  
Creative Solutions ◽  
It Knowledge

The COVID-19 pandemic has brought to the fore a number of issues regarding digital technologies, including a heightened focus on cybersecurity and data privacy. This chapter examines two aspects of this phenomenon. First, as businesses explore creative approaches to operate in the “new normal,” the security implications of the deployment of new technologies are often not considered, especially in small businesses, which often possess limited IT knowledge and resources. Second, issues relating to security and data privacy in monitoring the pandemic are examined, and different privacy-preserving data-sharing techniques, including federated learning, secure multiparty computation, and blockchain-based techniques, are assessed. A new privacy-preserving data-sharing framework, which addresses current limitations of these techniques, is then put forward and discussed. The chapter concludes that although the worst of the pandemic may soon be over, issues regarding cybersecurity will be with us for far longer and require vigilant management and the development of creative solutions.

scholarly journals A Privacy-Preserving Mobile LBS System for Small Businesses

2021 ◽  
Author(s):  
Ahmed Ahmed
Keyword(s):  
Small Businesses ◽  
Privacy Preserving ◽  
Mobile User ◽  
Mobile App ◽  
Mobile Users ◽  
Bounded Perturbation ◽  
Finite State ◽  
Job Openings ◽  
And Performance ◽  
Medium Businesses

Small-to-medium businesses are always seeking affordable ways to advertise their products and services securely. With the emergence of mobile technology, it is possible than ever to implement innovative Location-based Advertising (LBS) systems using smartphones that preserve the privacy of mobile users. In this paper, we present a prototype implementation of such systems by developing a distributed privacy-preserving system, which has parts executing on smartphones as a mobile app, as well as a web-based application hosted on the cloud. The mobile app leverages Google Maps libraries to enhance the user experience in using the app. Mobile users can use the app to commute to their daily destinations while viewing relevant ads such as job openings in their neighborhood, discounts on favorite meals, etc. We developed a client-server privacy architecture that anonymizes the mobile user trajectories using a bounded perturbation strategy. A multi-modal sensing approach is proposed for modeling the context switching of the developed LBS system, which we represent as a Finite State Machine (FSM) model. The multi-modal sensing approach can reduce the power consumed by mobile devices by automatically detecting sensing mode changes to avoid unnecessary sensing. The developed LBS system is organized into two parts: the business side and the user side. First, the business side allows business owners to create new ads by providing the ad details, Geo-location, photos, and any other instructions. Second, the user side allows mobile users to navigate through the map to see ads while walking, driving, bicycling, or quietly sitting in their offices. Experimental results are presented to demonstrate the scalability and performance of the mobile side. Our experimental evaluation demonstrates that the mobile app incurs low processing overhead and consequently has a small energy footprint.

Spotlight on Consulting Issues: The Psychology of Consulting With Small Businesses

2002 ◽  
Author(s):  
Steve Gravenkemper
Keyword(s):  
Small Businesses

What Do I/O Psychologists Have to Say to Small Businesses?

1985 ◽  
Author(s):  
Paul M. Connolly
Keyword(s):  
Small Businesses

How Framing can Influence on the Propensity of Small Businesses to Apply Financial Instruments. Case of Poland

2011 ◽  
Author(s):  
Przemyslaw Kulawczuk ◽  
Andrzej Poszewiecki
Keyword(s):  
Small Businesses ◽  
Financial Instruments

Small Industry, Gimmicks and Moscow Statistics, or How the Small Russian Enterprise Came into the World (Russian Physiological Sketch, 1830-1840)

2009 ◽  
pp. 123-129
Author(s):  
Yu. Golubitsky
Keyword(s):  
Small Businesses ◽  
Statistical Data ◽  
Russian Enterprise ◽  
Small Enterprises ◽  
Business Practices ◽  
Way Of Life ◽  
The World ◽  
Small Industry ◽  
Xix Century

The article considers business practices of Moscow small industry in the XIX century, basing upon physiological sketches of N. Polevoy and I. Kokorev, statistical data and the classification of professions are also presented. The author claims that the heroes of the analyzed sketches are the forefathers of Moscow small businesses and shows what a deep similarity their occupations and a way of life bear to the present-day routine existence of small enterprises.

The effect of credit guarantee on creating employment and keeping employees of small businesses

2014 ◽  
Vol 34 (1) ◽  
pp. 29-58
Author(s):  
Sung-ho Kang ◽  
Chang-Kyun Chae ◽  
오승현 ◽  
문외솔 ◽  
Chong Ook Rhee ◽  
...  
Keyword(s):  
Small Businesses ◽  
Credit Guarantee

Matching Innovation Strategy to the Lifecycle of the Firm

2018 ◽  
Vol 18 (3) ◽  
pp. 42-49
Keyword(s):  
Small Businesses ◽  
Exploratory Study ◽  
Innovation Strategy ◽  
Future Directions ◽  
Innovation Strategies

This exploratory study looks at the innovation strategies employed during specific stages of the firm lifecycle for small businesses. The study locates and uncovers seven themes surrounding the intersection of innovation strategies and the different stages of the firm. In so doing, future directions to answer the questions uncovered by this exploratory study are suggested.

Menumbuhkan Jiwa, Perilaku dan Nilai Kewirausahaan Dalam Meningkatkan Kemandirian Bisnis

MBIA ◽  
2019 ◽  
Vol 17 (2) ◽  
pp. 23-32
Author(s):  
Deddy Hendarwan
Keyword(s):  
Small Businesses ◽  
Positive Influence ◽  
External Factors ◽  
Entrepreneurial Behavior ◽  
Environmental Pressures ◽  
Entrepreneurial Spirit ◽  
Internal And External Factors ◽  
And Behavior ◽  
Ownership Rights ◽  
Attitudes And Behavior

Attitudes and behaviors are the unity of a person's character which is formed by habit everyday. Entrepreneurial behavior is influenced by internal and external factors. These factors are ownership rights (property right, PR), abilities / competencies (competency / ability,), and incentives while external factors include the environment thus Attitudes and behavior can be changed by oneself and / or there are environmental pressures / influences. there is an influence from within themselves and from outside the environment to associate then grow indi attitudes and specific behaviors. It is necessary to anticipate small businesses’ difficulties by conducting an empirical study  on  the  entrepreneurial  spirit,  entrepreneurial  values,  and  assessment  of entrepreneurial behavior that may affect the realization of independence efforts. This study  aims to  analyze the  influence of  entrepreneurial spirit  and entrepreneurial values on entrepreneurial behavior to create business independence. The findings show that the entrepreneurial spirit has a direct positive influence on entrepreneurial behavior and positive indirect effect on the business independence.

First Steps towards Self-Employment – Microcredit for Enterprise in Scotland

2014 ◽  
Vol 23 (2) ◽  
pp. 169-191 ◽  
Author(s):  
Neil McHugh ◽  
Morag Gillespie ◽  
Jana Loew ◽  
Cam Donaldson
Keyword(s):  
Economic Policy ◽  
Small Businesses ◽  
Enterprise Development ◽  
Grameen Bank ◽  
Economic Strategy ◽  
Self Employment ◽  
Start Up ◽  
The Uk ◽  
Poor Communities

While lending for small businesses and business start-up is a long-standing feature of economic policy in the UK and Scotland, little is known about the support available for those taking the first steps into self-employment, particularly people from poorer communities. This paper presents the results of a project that aimed to address this gap. It mapped provision of support for enterprise, including microcredit (small loans for enterprise of £5,000 or less) and grants available to people in deprived communities. It found more programmes offering grants than loans. Grants programmes, although more likely to be time limited and often linked to European funding, were generally better targeted to poor communities than loan programmes that were more financially sustainable. The introduction of the Grameen Bank to Scotland will increase access to microcredit, but this paper argues that there is a place – and a need – for both loans and grants to support enterprise development across Scotland. A Scottish economic strategy should take account of all levels of enterprise development and, in striving towards a fairer Scotland, should ensure that the poorest people and communities are not excluded from self-employment because of the lack of small amounts of support necessary to take the first steps.

Sign in / Sign up

Export Citation Format

Share Document