Boost the News Value of Your Press Releases

2021 ◽  
Vol 20 (1) ◽  
pp. 8-8
Keyword(s):  
Journalism ◽  
2016 ◽  
Vol 18 (10) ◽  
pp. 1397-1414 ◽  
Author(s):  
Juliane A Lischka ◽  
Julian Stressig ◽  
Fabienne Bünzli

News value theory aims to predict a story’s chance of being selected for publication based on news factors and ascribed news values. News values can also predict the coverage of corporate press releases. For news decisions, a newspaper’s revenue model may force editors to consider whether the source of a press release is an advertising client, despite the ‘separation of church and state’. In addition, for business journalism, corporate press releases have become an increasingly important news source. This study combines news values and advertiser weight to predict news coverage of press releases of banks in the news of partly and fully advertising-funded newspapers in Switzerland. Results show that advertiser importance can explain press release coverage concerning article length and tone in few cases, but has no universal news value. Public relations material is also not used as editorial subsidy for news. Larger companies are more successful in terms of press release uptake. However, their articles consist of a greater share of non-public relations material. Thus, our findings confirm editorial independence instead of copy-paste or obsequious journalism.


Pragmatics ◽  
2012 ◽  
Vol 22 (4) ◽  
pp. 567-589 ◽  
Author(s):  
Cecilia Lazzeretti ◽  
Marina Bondi

Museums have become fully active cultural agents, pursuing educational aims but also trying to attract the largest number of visitors. Exhibition press announcements (EPAs) issued by museums reflect this tendency and address journalists as if they were ‘customers’ in a very competitive market. Building on Bhatia’s work on promotional genres (1993, 2004) and recent corpus-based studies devoted to press releases (Catenaccio 2008; Lindholm 2008; McLaren and Gurâu 2005), this paper investigates lexico-grammatical forms typical of EPAs with the aim to demonstrate that they carry a strong promotional intent and reflect the value-system of the professional communities involved, i.e. art journalists and museum professionals. The study was carried out on a corpus of contemporary Anglo-American EPAs and shows the recurrent use of linguistic features that express positive evaluation of the exhibition, especially with regard to the semantic areas of novelty, quality, extensiveness and exclusiveness. Emotional linguistic features are also used in order to create ‘news value’ and excite curiosity around the artists and their artworks.


2013 ◽  
Vol 41 (3) ◽  
Author(s):  
Anne Kroon ◽  
Pytrik Schafraad

Copy paste or in-depth journalism? A study of the relationship between news factors in university press releases and news selection and editorial processing of press releases Copy paste or in-depth journalism? A study of the relationship between news factors in university press releases and news selection and editorial processing of press releases The leading question of this study is as follows: In what way do news factors in university press releases influence the way that news sites, press agencies, and national daily newspapers use these press releases in their news production? Firstly, the results show that about 90 percent of all press releases is ignored by the news media. Secondly, selection is influenced by the intensity of the presence of news factors in the press releases. Lastly, our results indicate that news factor intensity correlates negatively with the intensity of journalistic processing of the press releases. This last finding means that press releases with a high level of news factor intensity have a higher chance to end up relatively unchanged in news productions. This means that within the topics covered in the university press releases, journalists invest their scarce time and professionalism into unique topics rather than in issues with a high news value, which may also be covered by several other news media.


2017 ◽  
Vol 25 (3) ◽  
pp. 412-423 ◽  
Author(s):  
Martin Haselmayer ◽  
Thomas M Meyer ◽  
Markus Wagner

The article studies whether and how negative campaigning is a successful strategy for attaining media attention. It combines extensive content analyses of party and news texts with public opinion surveys to study the success of individual press releases in making the news. The empirical analysis draws on 1496 party press releases and 6512 news reports in all national media outlets during the final 6 weeks of Austria’s 2013 general election campaign. We find that negative campaigning is a successful strategy to attract the attention of journalists and editors. It is particularly relevant for rank-and-file politicians, who lack the intrinsic news value of high public or party office, and for messages that focus on a rival’s best issues. These findings have broader implications for understanding party strategies and ‘negativity bias’ in the news.


2016 ◽  
Vol 42 (3) ◽  
pp. 451-458 ◽  
Author(s):  
Pytrik Schafraad ◽  
Ward van Zoonen ◽  
Piet Verhoeven

2018 ◽  
Vol 2 (XXII) ◽  
pp. 51-63
Author(s):  
Ewa Białek

The aim of the study is to characterise a genre pattern of a condolence telegram in Russian. A telegram is one of many genres of diplomatic correspondence, used to give condolences and express sympathy and support on the occasion of calamities and natural disasters. The senders and receivers of telegrams are heads of state (official institutinal communication), as well as nations of both countries and people afflicted with the disaster. The study conducted on a corpus of 150 texts (50 telegrams and 100 press releases) analyses the structure and lexico-pragmatic features of texts to establish the most frequent pattern of telegram in the current textual corpus. The results of the study show that a condolence telegram is a highly conventionalized genre.


Author(s):  
Flemming G. Christiansen ◽  
Anders Boesen ◽  
Finn Dalhoff ◽  
Asger K. Pedersen ◽  
Gunver K. Pedersen ◽  
...  

NOTE: This article was published in a former series of GEUS Bulletin. Please use the original series name when citing this article, for example: Christiansen, F. G., Boesen, A., Dalhoff, F., Pedersen, A. K., Pedersen, G. K., Riisager, P., & Zinck-Jørgensen, K. (1997). Petroleum geological activities onshore West Greenland in 1996, and drilling of a deep exploration well. Geology of Greenland Survey Bulletin, 176, 17-23. https://doi.org/10.34194/ggub.v176.5055 _______________ The 1996 summer season saw continued petroleum geological activities in the Disko–Nuussuaq area, onshore West Greenland. These took the form of a geological field project led by the Geological Survey of Denmark and Greenland (GEUS), and continued commercial exploration by grønArctic Energy Inc. (grønArctic). In the second year of their licence, grønArctic carried out an airborne geophysical programme early in 1996 and drilled a c. 3 km deep exploration well on Nuussuaq, GRO#3, in the late summer (Fig. 1). Although the detailed results from grønArctic’s exploration are confidential (apart from the information made available at conferences and in press releases), it is evident that knowledge of the Nuussuaq Basin has greatly increased in recent years and that the basin has considerable exploration potential of its own (see Christiansen et al., 1995b, 1996a). The activities by GEUS and the exploration by grønArctic will significantly improve the understanding of the petroleum system of the basin; available data from the 1996 activities have shed light on the types and distribution of oils, source rocks and potential reservoir units.


2006 ◽  
Vol 16 (4) ◽  
pp. 361-379
Keyword(s):  

2010 ◽  
Vol 20 (4) ◽  
pp. 355-375
Keyword(s):  

Sign in / Sign up

Export Citation Format

Share Document