scholarly journals News about newspaper advertisers: To what extent can corporate advertising budgets predict editorial uptake and coverage of corporate press releases?

Journalism ◽  
2016 ◽  
Vol 18 (10) ◽  
pp. 1397-1414 ◽  
Author(s):  
Juliane A Lischka ◽  
Julian Stressig ◽  
Fabienne Bünzli

News value theory aims to predict a story’s chance of being selected for publication based on news factors and ascribed news values. News values can also predict the coverage of corporate press releases. For news decisions, a newspaper’s revenue model may force editors to consider whether the source of a press release is an advertising client, despite the ‘separation of church and state’. In addition, for business journalism, corporate press releases have become an increasingly important news source. This study combines news values and advertiser weight to predict news coverage of press releases of banks in the news of partly and fully advertising-funded newspapers in Switzerland. Results show that advertiser importance can explain press release coverage concerning article length and tone in few cases, but has no universal news value. Public relations material is also not used as editorial subsidy for news. Larger companies are more successful in terms of press release uptake. However, their articles consist of a greater share of non-public relations material. Thus, our findings confirm editorial independence instead of copy-paste or obsequious journalism.

Journalism ◽  
2018 ◽  
Vol 21 (5) ◽  
pp. 633-651 ◽  
Author(s):  
Theo Araujo ◽  
Toni GLA van der Meer

Since news circulation increasingly takes place online, the public has gained the capacity to influence the salience of topics on the agenda, especially when it comes to social media. Considering increased scrutiny about organizations, this study aims to understand what causes heightened activity to organization-related topics among Twitter users. We explore the extent to which news value theory, news coverage, and influential actors can explain peaks in Twitter activity about organizations. Based on a dataset of 1.8 million tweets about 18 organizations, the findings show that the news values social impact, geographical closeness, facticity, as well as certain influential actors, can explain the intensity of online activities. Moreover, the results advocate for a more nuanced understanding of the relation between news media and social media users, as indications of reversed agenda-setting patterns were observed.


2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Marcus Maurer ◽  
Jörg Haßler ◽  
Simon Kruschinski ◽  
Pablo Jost

Abstract This study compares the balance of newspaper and television news coverage about migration in two countries that were differently affected by the so-called “refugee crisis” in 2015 in terms of the geopolitical involvement and numbers of migrants being admitted. Based on a broad consensus among political elites, Germany left its borders open and received about one million migrants mainly from Syria during 2015. In contrast, the conservative British government was heavily attacked by oppositional parties for closing Britain’s borders and, thus, restricting immigration. These different initial situations led to remarkable differences between the news coverage in both countries. In line with news value theory, German media outlets reported much more on migration than did their British counterparts. In line with indexing theory, German news coverage consonantly reflected the consensual view of German political elites, while British news media reported along their general editorial lines.


Author(s):  
Pingyan Li ◽  
Mengxiao Chen ◽  
Jianxin Yang

The paper makes a discursive analysis of the news value construction in the headlines of new media news. The data chosen is 59 news headlines on coverage of Zimbabwe Crisis released in the apps of BBC from November 6th to November 18th 2017. The data indicates a chronological variance of the news values in the headlines. Specifically, eliteness and negativity are values constantly occurring in the headlines throughout the crisis report. The value of positivity appears only at the final stage of the news coverage. The value of timeliness emerges at the final four days of the news coverage. The value of suspense appears at the middle stage of the event. The value of proximity is employed when the detention just occurred. In terms of the linguistic realization of those news values, the study finds that the frequent use of some words contributed to the realization of news values. This study is important in that it reveals how language resources are used by newsmakers to construct news value in the headlines and how news values are realized in the context of communication.


2014 ◽  
Vol 13 (03) ◽  
pp. C02 ◽  
Author(s):  
Charlotte Autzen

Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist in relation to this corporate controlled communication


Author(s):  
Birgitta Femylia E. Parinussa ◽  
Theresia Intan Hartiana ◽  
Yuli Nugraheni

The research aims to analyse the agenda building by political Public Relations of the presidential candidates through press releases and how newspapers highlight it. This is a descriptive quantitative research using content analysis methods. The results of this study indicate that the political Public Relations of the Presidential candidates has well implemented the information subsidies in their press releases.


2014 ◽  
Vol 13 (04) ◽  
pp. A02 ◽  
Author(s):  
Paige Brown Jarreau

Scientists often cite discrepancy between scientific values and news values as a primary factor in poor quality science reporting. The goal of this study was to understand how news values including conflict and controversy affect science communicators’ evaluation of press releases containing quotes from outside expert sources. Results of an online survey experiment suggest science communicators find a climate science press release with an outside expert quote that introduces controversy to be more newsworthy. However, when a science communicator attributes relatively high importance to reliability of facts as a guiding principle in story selection, this preference for controversy is reversed.


2020 ◽  
Vol 12 (1) ◽  
pp. 14
Author(s):  
Suraya Mansur ◽  
Sari Anggaraini Harsono

<em>The study aims to analyze the public relations work suitability of PT Medco E&amp;P Malaka related to community empowerment and social responsibility on Education and Training of 40 Acehnese Children in PPSDM-Cepu. International Standard Ambulance given for Pidie Jaya and the support from Medco E&amp;P Malaka in the event Sail Sabang 2018 conducted by the company and press-released by Serambi Indonesia online in 2018. A qualitative approach with a case study method was employed in this study. The results showed that the point of view of journalists/media is dissimilar from the point of view of a company in writing a text. When media tend to publish articles based on a press release distributed by a company, then the company’s image and reputation will be affected and become positive.</em>


2011 ◽  
Vol 4 (3) ◽  
pp. 251-267 ◽  
Author(s):  
Arne F Zillich ◽  
Roland Göbbel ◽  
Karin Stengel ◽  
Michaela Maier ◽  
Georg Ruhrmann

This study examines the ambitions of proactive crisis communication in the realm of international conflicts. Based on the concept of peace journalism, the authors analyse whether German media coverage on international conflicts complies with normative demands. So far, most studies have investigated the media’s role during the climactic stages of conflicts and have neglected the pre- and post-escalation phases. Therefore, the study distinguishes four specific phases of a conflict. With regard to news value theory, it shows that international conflicts exhibit different news factors in their particular phases; in addition, it illustrates that the propositions of peace journalism, although considered relevant by journalists, are hardly being fulfilled in their day-to-day conflict reporting. Combining content analytical research with semi-structured interviews proves to be fruitful for critically reflecting the demands of proactive crisis communication.


Politics ◽  
2019 ◽  
Vol 40 (4) ◽  
pp. 477-493
Author(s):  
Philipp Meyer

It remains unclear what institutional characteristics determine the publication of press releases by constitutional courts. Research has revealed that courts use press releases to disseminate information; however, little is known about when exactly courts choose to publish a press release on a ruling. By focusing on institutional elements, this study argues that press releases form a part of judicial public relations and are used to enhance openness and transparency surrounding specific court rulings. This argument is tested empirically via a novel dataset on the activities of the German Federal Constitutional Court. Based on 1131 senate rulings decided between 1996 and 2018, this study demonstrates that proceeding types and changes to the status quo are the main characteristics that determine the publication of court press releases, whereas intra-judicial and internal conflicts are revealed to be less influential.


2021 ◽  
pp. 2046147X2199601
Author(s):  
Diana Zulli ◽  
Kevin Coe ◽  
Zachary Isaacs ◽  
Ian Summers

Public relations research has paid considerable attention to foreign terrorist crises but relatively little attention to domestic ones—despite the growing salience of domestic terrorism in the United States. This study content analyzes 30 years of network television news coverage of domestic terrorism to gain insight into four theoretical issues of enduring interest within the literature on news framing and crisis management: sourcing, contextualization, ideological labeling, and definitional uncertainty. Results indicate that the sources called upon to contextualize domestic terrorism have shifted over time, that ideological labels are more often applied on the right than the left, and that definitional uncertainty has increased markedly in recent years. Implications for the theory and practice of public relations and crisis management are discussed.


Sign in / Sign up

Export Citation Format

Share Document