scholarly journals The news value of Dutch corporate press releases as a predictor of corporate agenda building power

2016 ◽  
Vol 42 (3) ◽  
pp. 451-458 ◽  
Author(s):  
Pytrik Schafraad ◽  
Ward van Zoonen ◽  
Piet Verhoeven
Keyword(s):  
Agenda Building ◽  
Press Releases ◽  
News Value

scholarly journals News about newspaper advertisers: To what extent can corporate advertising budgets predict editorial uptake and coverage of corporate press releases?

Journalism ◽  
2016 ◽  
Vol 18 (10) ◽  
pp. 1397-1414 ◽  
Author(s):  
Juliane A Lischka ◽  
Julian Stressig ◽  
Fabienne Bünzli
Keyword(s):  
Public Relations ◽  
Church And State ◽  
News Coverage ◽  
Value Theory ◽  
Press Release ◽  
Press Releases ◽  
News Values ◽  
Corporate Advertising ◽  
News Source ◽  
News Value

News value theory aims to predict a story’s chance of being selected for publication based on news factors and ascribed news values. News values can also predict the coverage of corporate press releases. For news decisions, a newspaper’s revenue model may force editors to consider whether the source of a press release is an advertising client, despite the ‘separation of church and state’. In addition, for business journalism, corporate press releases have become an increasingly important news source. This study combines news values and advertiser weight to predict news coverage of press releases of banks in the news of partly and fully advertising-funded newspapers in Switzerland. Results show that advertiser importance can explain press release coverage concerning article length and tone in few cases, but has no universal news value. Public relations material is also not used as editorial subsidy for news. Larger companies are more successful in terms of press release uptake. However, their articles consist of a greater share of non-public relations material. Thus, our findings confirm editorial independence instead of copy-paste or obsequious journalism.

scholarly journals Agenda Building Agenda Media Atribut Politik melalui Press Release dan Pemberitaan Koran

2021 ◽  
Vol 5 (1) ◽  
pp. 183
Author(s):  
Birgitta Femylia E. Parinussa ◽  
Theresia Intan Hartiana ◽  
Yuli Nugraheni
Keyword(s):  
Content Analysis ◽  
Public Relations ◽  
Quantitative Research ◽  
Press Release ◽  
The Political ◽  
Agenda Building ◽  
Press Releases ◽  
Presidential Candidates ◽  
Analysis Methods ◽  
Political Public Relations

The research aims to analyse the agenda building by political Public Relations of the presidential candidates through press releases and how newspapers highlight it. This is a descriptive quantitative research using content analysis methods. The results of this study indicate that the political Public Relations of the Presidential candidates has well implemented the information subsidies in their press releases.

A good company gone bad

2019 ◽  
Vol 23 (1) ◽  
pp. 31-51 ◽  
Author(s):  
Young Eun Park ◽  
Hyunsang Son ◽  
Sung-Un Yang ◽  
Jae Kook Lee
Keyword(s):  
Machine Learning ◽  
Public Relations ◽  
News Media ◽  
Machine Learning Techniques ◽  
Agenda Building ◽  
Press Releases ◽  
Content Type ◽  
Corporate Social ◽  
Corporate Crisis ◽  
Crisis Situations

PurposeThe purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis situations.Design/methodology/approachThe study conducted a content analysis of press releases and news media based on traditional human-coded cross-lag analyses and a machine learning technique, a novel method of big data analysis to test hypotheses.FindingsResults indicate that CSR press releases indeed influenced the news media. During the crisis point, however, agenda-building was not observed.Practical implicationsCorporations need to continue CSR activities and provide public relations materials consistently even after a crisis, as an agenda-building role could be recovered.Originality/valueThe study examines the relationship between CSR and crisis situations in an agenda-building theoretical framework. The authors introduce agenda-building in the corporate sector with machine learning techniques.

Down, Set, Frame: Second-Level Agenda Building and the NFL Network Carriage Dispute

2009 ◽  
Vol 2 (3) ◽  
pp. 340-359 ◽  
Author(s):  
Trent Seltzer ◽  
Stephen W. Dittmore
Keyword(s):  
Public Relations ◽  
Agenda Setting ◽  
Media Coverage ◽  
Media Framing ◽  
Agenda Building ◽  
Press Releases ◽  
The Media ◽  
Over Time

This study used second-level agenda-setting and agenda-building theory as a framework for investigating media coverage of the NFL Network carriage dispute and how NFL and cable operators attempted to frame this issue via their respective public relations efforts. National, regional, and trade media stories over a 2-year period were content analyzed along with corporate press releases. Results indicated that the NFL and cable operators in particular were framed negatively in media coverage. However, the percentage of positive media stories was much higher for the NFL than for the cable operators. The findings suggest that initially the NFL was more effective in having its messages resonate with the media than were the cable operators. As the issue evolved over time and fans were faced with the prospect of missing key games, the media framing of the debate shifted the blame from the cable companies to both cable operators and the NFL.

scholarly journals ‘A hypnotic viewing experience’. promotional features in the language of exhibition press announcements

Pragmatics ◽  
2012 ◽  
Vol 22 (4) ◽  
pp. 567-589 ◽  
Author(s):  
Cecilia Lazzeretti ◽  
Marina Bondi
Keyword(s):  
Competitive Market ◽  
Press Releases ◽  
Linguistic Features ◽  
Value System ◽  
Educational Aims ◽  
Museum Professionals ◽  
News Value ◽  
Anglo American ◽  
Viewing Experience ◽  
As If

Museums have become fully active cultural agents, pursuing educational aims but also trying to attract the largest number of visitors. Exhibition press announcements (EPAs) issued by museums reflect this tendency and address journalists as if they were ‘customers’ in a very competitive market. Building on Bhatia’s work on promotional genres (1993, 2004) and recent corpus-based studies devoted to press releases (Catenaccio 2008; Lindholm 2008; McLaren and Gurâu 2005), this paper investigates lexico-grammatical forms typical of EPAs with the aim to demonstrate that they carry a strong promotional intent and reflect the value-system of the professional communities involved, i.e. art journalists and museum professionals. The study was carried out on a corpus of contemporary Anglo-American EPAs and shows the recurrent use of linguistic features that express positive evaluation of the exhibition, especially with regard to the semantic areas of novelty, quality, extensiveness and exclusiveness. Emotional linguistic features are also used in order to create ‘news value’ and excite curiosity around the artists and their artworks.

Twitter as a tool for agenda building in election campaigns? The case of Austria

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 1087-1107 ◽  
Author(s):  
Josef Seethaler ◽  
Gabriele Melischek
Keyword(s):  
Conservative Party ◽  
Agenda Building ◽  
Press Releases ◽  
Individual Level ◽  
Media Agenda ◽  
News Releases ◽  
The Media ◽  
Personal Accounts ◽  
The Impact ◽  
First Time

During the 2017 Austrian national election campaign, political parties that had traditionally focused on press releases and conferences to influence the media’s agenda made extensive use of Twitter for the very first time. This study examines the impact of the parties’ Twitter campaigns on the substantive issue agendas of five leading legacy media outlets. Compared with the impact of parties’ news releases, the results show that, on an aggregated level, Twitter feeds significantly increase the parties’ agenda-building power, but are not influenced by the media agenda – with the exception of the personal accounts of the top candidates (particularly the new leader of the winning conservative party), who follow the media agenda to a significant extent. On an individual level, incumbent parties are the most successful in using Twitter, while small parties suffer from interactions with other parties in communicating their issue priorities (which is in line with the ‘normalisation thesis’).

Copy-paste of journalistieke verdieping?

2013 ◽  
Vol 41 (3) ◽  
Author(s):  
Anne Kroon ◽  
Pytrik Schafraad
Keyword(s):  
News Media ◽  
Press Releases ◽  
Factor Intensity ◽  
The Press ◽  
News Value ◽  
News Selection ◽  
High Level ◽  
Leading Question ◽  
The Relationship ◽  
Editorial Processing

Copy paste or in-depth journalism? A study of the relationship between news factors in university press releases and news selection and editorial processing of press releases Copy paste or in-depth journalism? A study of the relationship between news factors in university press releases and news selection and editorial processing of press releases The leading question of this study is as follows: In what way do news factors in university press releases influence the way that news sites, press agencies, and national daily newspapers use these press releases in their news production? Firstly, the results show that about 90 percent of all press releases is ignored by the news media. Secondly, selection is influenced by the intensity of the presence of news factors in the press releases. Lastly, our results indicate that news factor intensity correlates negatively with the intensity of journalistic processing of the press releases. This last finding means that press releases with a high level of news factor intensity have a higher chance to end up relatively unchanged in news productions. This means that within the topics covered in the university press releases, journalists invest their scarce time and professionalism into unique topics rather than in issues with a high news value, which may also be covered by several other news media.

Fighting for attention: Media coverage of negative campaign messages

2017 ◽  
Vol 25 (3) ◽  
pp. 412-423 ◽  
Author(s):  
Martin Haselmayer ◽  
Thomas M Meyer ◽  
Markus Wagner
Keyword(s):  
Media Coverage ◽  
Press Releases ◽  
Negative Campaigning ◽  
Successful Strategy ◽  
News Reports ◽  
Public Opinion Surveys ◽  
Party Strategies ◽  
News Value ◽  
Campaign Messages ◽  
Party Press

The article studies whether and how negative campaigning is a successful strategy for attaining media attention. It combines extensive content analyses of party and news texts with public opinion surveys to study the success of individual press releases in making the news. The empirical analysis draws on 1496 party press releases and 6512 news reports in all national media outlets during the final 6 weeks of Austria’s 2013 general election campaign. We find that negative campaigning is a successful strategy to attract the attention of journalists and editors. It is particularly relevant for rank-and-file politicians, who lack the intrinsic news value of high public or party office, and for messages that focus on a rival’s best issues. These findings have broader implications for understanding party strategies and ‘negativity bias’ in the news.

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