scholarly journals ‘A hypnotic viewing experience’. promotional features in the language of exhibition press announcements

Pragmatics ◽  
2012 ◽  
Vol 22 (4) ◽  
pp. 567-589 ◽  
Author(s):  
Cecilia Lazzeretti ◽  
Marina Bondi
Keyword(s):  
Competitive Market ◽  
Press Releases ◽  
Linguistic Features ◽  
Value System ◽  
Educational Aims ◽  
Museum Professionals ◽  
News Value ◽  
Anglo American ◽  
Viewing Experience ◽  
As If

Museums have become fully active cultural agents, pursuing educational aims but also trying to attract the largest number of visitors. Exhibition press announcements (EPAs) issued by museums reflect this tendency and address journalists as if they were ‘customers’ in a very competitive market. Building on Bhatia’s work on promotional genres (1993, 2004) and recent corpus-based studies devoted to press releases (Catenaccio 2008; Lindholm 2008; McLaren and Gurâu 2005), this paper investigates lexico-grammatical forms typical of EPAs with the aim to demonstrate that they carry a strong promotional intent and reflect the value-system of the professional communities involved, i.e. art journalists and museum professionals. The study was carried out on a corpus of contemporary Anglo-American EPAs and shows the recurrent use of linguistic features that express positive evaluation of the exhibition, especially with regard to the semantic areas of novelty, quality, extensiveness and exclusiveness. Emotional linguistic features are also used in order to create ‘news value’ and excite curiosity around the artists and their artworks.

Sapphic Stanzas: How Can We Read the Rhythm?

2019 ◽  
pp. 247-273
Author(s):  
Yopie Prins
Keyword(s):  
Twentieth Century ◽  
Critical Reflection ◽  
Musical Form ◽  
Poetic Form ◽  
Metrical Theory ◽  
Anne Carson ◽  
History Of ◽  
Anglo American ◽  
Rhythm And Meter ◽  
As If

This essay asks if, and how, we can read the rhythms of Sappho’s poetry as if it could be heard, still. The Sapphic stanza is a poetic form that has gone through a long history of transformations, from a powerful metrical imaginary in Victorian poetics (graphing Sapphic meter as a musical form) into an idealization of “Sapphic rhythm” in twentieth-century prosody (naturalizing the rhythms of speech). By comparing metrical translations of Sapphic fragment 16 (“The Anactoria Poem,” discovered in 1914), the essay proposes “metametrical” reading as a model for critical reflection on the complex dialectic between rhythm and meter. Examples are drawn from Victorian metrical theory and Anglo-American imitations of Sappho by modern and contemporary poets, including Joyce Kilmer, Marion Mills Miller, Rachel Wetzsteon, John Hollander, Jim Powell, Juliana Spahr, and Anne Carson..

scholarly journals News about newspaper advertisers: To what extent can corporate advertising budgets predict editorial uptake and coverage of corporate press releases?

Journalism ◽  
2016 ◽  
Vol 18 (10) ◽  
pp. 1397-1414 ◽  
Author(s):  
Juliane A Lischka ◽  
Julian Stressig ◽  
Fabienne Bünzli
Keyword(s):  
Public Relations ◽  
Church And State ◽  
News Coverage ◽  
Value Theory ◽  
Press Release ◽  
Press Releases ◽  
News Values ◽  
Corporate Advertising ◽  
News Source ◽  
News Value

News value theory aims to predict a story’s chance of being selected for publication based on news factors and ascribed news values. News values can also predict the coverage of corporate press releases. For news decisions, a newspaper’s revenue model may force editors to consider whether the source of a press release is an advertising client, despite the ‘separation of church and state’. In addition, for business journalism, corporate press releases have become an increasingly important news source. This study combines news values and advertiser weight to predict news coverage of press releases of banks in the news of partly and fully advertising-funded newspapers in Switzerland. Results show that advertiser importance can explain press release coverage concerning article length and tone in few cases, but has no universal news value. Public relations material is also not used as editorial subsidy for news. Larger companies are more successful in terms of press release uptake. However, their articles consist of a greater share of non-public relations material. Thus, our findings confirm editorial independence instead of copy-paste or obsequious journalism.

Application and Value of Chinese Calligraphy in Visual Design of Anti-Smoking Advertisements from the Perspective of Life Aesthetics

2021 ◽  
Vol 7 (6) ◽  
pp. 5388-5394
Author(s):  
Chen Zheng ◽  
He Yu
Keyword(s):  
Cultural Context ◽  
Daily Life ◽  
Visual Design ◽  
Linguistic Features ◽  
Value System ◽  
Chinese Calligraphy ◽  
Health Values ◽  
The Aesthetic ◽  
The Relationship ◽  
Different Levels

Anti-smoking advertisements have great importance of value orientation and enlightening function, the visual design of anti-smoking advertisements can not only guide the formation of public health values through visual communication, but also promote the integration of economic and social benefits between media and tobacco enterprises. As an important category of visual language, Chinese calligraphy can form the natural fusion together with the linguistic features of visual design to be widely used in design practice. Being affected by the aestheticization of daily life at different levels, the functional fit between calligraphy "writing" and design "transmission", and the aesthetic contemplation on calligraphy "style" and design "meaning transmission", both become the new form for the aestheticization of daily life. From the perspective of life aesthetics, with the relationship between calligraphy art and contemporary visual design to be re-examined, in terms of the design of anti-smoking advertisements, calligraphy has realized the creation and transcendence of seeing "the ideal" from "the existence" in the application of visual design, thus forming the intention of reconstructing people's life value system in the current cultural context with "beauty", which is just the "human-oriented" design.

Engineering Ethics in China

2018 ◽  
Vol 37 (1) ◽  
pp. 105-135 ◽  
Author(s):  
Hengli Zhang ◽  
Michael Davis ◽  
Keyword(s):  
Professional Ethics ◽  
Engineering Ethics ◽  
Local Culture ◽  
Archival Research ◽  
Social Scientists ◽  
American Export ◽  
English Speaking ◽  
Anglo American ◽  
As If

This article describes China’s century-long concern with the professional ethics of engineers, especially a succession of codes of engineering ethics going back at least to 1933. This description is the result both of our own archival research and of “philosophical history”, the application of concepts from the philosophy of professions to the facts historians (or we) have discovered. Engineers, historians, social scientists, and philosophers of technology, as well as students of professional ethics, should find this description interesting. It certainly provides a reason to wonder whether those who write about codes of professional ethics as if they were an Anglo-American export unlikely to put down roots elsewhere might have overlooked many early codes outside English-speaking countries. While code writers in China plainly learned from Western codes, the Chinese codes were not mere copies of their Western counterparts. Indeed, the Chinese codes sometimes differed inventively from Western codes in form (for example, being wholly positive) or content (for example, protecting local culture).

scholarly journals On Some Forms of “Out-Group” Intolerance and “Unlimited” Tolerance in Linguoculture

2019 ◽  
Vol 15 (1 (19)) ◽  
pp. 130-140
Author(s):  
Narine Harutyunyan
Keyword(s):  
Ethnic Group ◽  
English Language ◽  
The Other ◽  
Local People ◽  
Value System ◽  
Cultural Traditions ◽  
National Community ◽  
English Speaking ◽  
The Subject ◽  
As If

The subject of the research is ethnic intolerance as a form of relationship between “we” and “other”, manifested in various modifications of the hostility towards others. There are several main types of ethno-intolerant relations: ethnocentrism; xenophobia, migrant phobia, etc. The author’s definitions of such concepts as “intercultural whirlpool”, “ethnocentric craters” and “xenophobic craters”, “emotional turbulence of communication” are presented. The negative, discreditable signs of ethnicity of a particular national community are represented in the lexical units of English in such a way as if the “other” ethnic group has the shortcomings that are not in the “we” group. The problem of “unlimited” tolerance is considered when “strangers” – immigrants, seek to impose “their own” religious and cultural traditions, worldview and psychological dominant on local people. The article deals with the problems of intolerance and “unlimited” tolerance not only as complex socio-psychological, but also as linguocultural phenomena that are actualized in the linguistic consciousness of the ethnic group (English-speaking groups, in particular). The article also deals with the problem of “aggressive” expansion of the English language, which destroys the nation’s value system, distorts its language habits and perception of the surrounding reality, and creates discriminatory dominance of a certain linguoculture.

An approach to the study of the use of English in the activities of Spanish gyms

2016 ◽  
Vol 13 (1) ◽  
pp. 128-148 ◽  
Author(s):  
María Jesús Rodríguez-Medina
Keyword(s):  
Twentieth Century ◽  
Web Sites ◽  
English Language ◽  
American Culture ◽  
Initial Period ◽  
Linguistic Features ◽  
Anglo American ◽  
The Impact ◽  
Sports Activities ◽  
The Web

The study of Anglicisms in Spanish has been significant since the last half of the twentieth century. After an initial period of purist publications, the approach to this sociolinguistic phenomenon became more descriptive and academic in the 1980s. Today’s bibliography is relatively extensive, including works which have widely analysed the impact of the Anglo-American culture on different areas, as well as suggested a variety of definitions and taxonomies of Anglicisms. However, some domains that are greatly influenced by the English language in Spain such as the terminology used in gyms have not been examined so far, since the published literature has focused on specific sports (football, tennis, etc.). The aim of this paper is to compile and analyse the most frequent Anglicisms in the lexicon used in sports activities offered by Spanish gyms, as an introductory approach to prospective research. We have studied a sample of 268 Anglicisms taken from the web sites of 15 gyms. Our analysis is not limited to the description of the linguistic features of these Anglicisms but it also explores the possible reasons for their use.

Der Kalenderbucheintrag als kommunikative Praktik älterer Schreiber/-innen

2019 ◽  
Vol 71 (1) ◽  
pp. 299-326
Author(s):  
Diana Walther
Keyword(s):  
Older People ◽  
Spoken Language ◽  
Linguistic Features ◽  
Functional Aspects ◽  
Text Genre ◽  
German Speaking ◽  
Research Gap ◽  
American Research ◽  
Anglo American ◽  
Kommunikative Praktik

Abstract Although some research on the spoken language and conversational behaviour of older people was conducted in Germany between the late 1990 s and the middle of the noughties, the interest in this field seems to have decreased over the last ten years with studies focusing on written texts produced by older people being virtually non-existent. In contrast to the German-speaking context, Anglo-American research on writing by older adults has flourished since the late 1980 s. This study therefore aims to close a research gap by focusing on writing in German in old(er) age and discusses the specific text genre of calendar entries written by older people. The calendar entries are analysed focusing on text-internal and text-external aspects, such as structure, contents, linguistic features and functional aspects.

scholarly journals Streaming, Bouncing, and Rotation: The Polka Dance Stimulus

i-Perception ◽  
2018 ◽  
Vol 9 (4) ◽  
pp. 204166951877725
Author(s):  
Gerard B. Remijn ◽  
Tatsuya Yoshizawa ◽  
Hiroaki Yano
Keyword(s):  
External Stimulus ◽  
Clockwise Rotation ◽  
Circular Trajectory ◽  
Counterclockwise Rotation ◽  
Rotation Direction ◽  
Point Of Coincidence ◽  
Viewing Experience ◽  
As If

When the objects in a typical stream-bounce stimulus are made to rotate on a circular trajectory, not two but four percepts can be observed: streaming, bouncing, clockwise rotation, and counterclockwise rotation, often with spontaneous reversals between them. When streaming or bouncing is perceived, the objects seem to move on individual, opposite trajectories. When rotation is perceived, however, the objects seem to move in unison on the same circular trajectory, as if constituting the edges of a virtual pane that pivots around its axis. We called this stimulus the Polka Dance stimulus. Experiments showed that with some viewing experience, the viewer can “hold” the rotation percepts. Yet even when doing so, a short sound at the objects’ point of coincidence can induce a bouncing percept. Besides this fast percept switching from rotation to bouncing, an external stimulus might also induce slower rotation direction switches, from clockwise to counterclockwise, or vice versa.

scholarly journals Equilibrium Proofmaking

2001 ◽  
Vol 23 (4) ◽  
pp. 421-442 ◽  
Author(s):  
E. Roy Weintraub ◽  
Ted Gayer
Keyword(s):  
General Equilibrium ◽  
Competitive Equilibrium ◽  
Equilibrium Price ◽  
Competitive Market ◽  
Rite Of Passage ◽  
Price Vector ◽  
Market Clearing ◽  
History Of Economics ◽  
History Of ◽  
As If

Each year, new economics Ph.D. students learn the proof of the existence of a competitive equilibrium as if it were a rite of passage. From the utility-maximizing behavior of consumers and the profit-maximizing behavior of firms, neophyte economists soon can demonstrate that under certain conditions there exists a competitive market-clearing general equilibrium price vector. While there are a number of proofs that establish the existence of such an equilibrium, the validity of these proofs is indubitable. Indeed, economists with even scant knowledge of the history of economics can identify Kenneth J. Arrow and Gerard Debreu's Econometrica paper as having provided the proof that settled the issue.

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