The oxidations of the title perchlorates, bearing the sterically diverse 6'-substituents (H, Me, Et, i-Pr, n-Bu, t-Bu and Ph) in two series with the same 4-substituents (Ph and t-Bu) lead to pairs of isomeric 3',5-disubstituted (Z)-1'-phenyl-3'-(2-phenylimidazo[1,2-a]pyridin-3-yl)prop-2'- en-1'-ones and 3,6'-disubstituted [5-phenyl-1-(6'-pyridin-2'-yl)-1H-pyrrol-2-yl](phenyl)methanones except where the both variable substituents are t-Bu and then only pyrrolic product is formed. Considering steric interactions of the substituents in some intermediate and/or transition states a multistep mechanism for the oxidative transformation is proposed and supported by model PM3-PECI calculations of some radical intermediates.