scholarly journals Marketing Themes and Topic: A Content Analysis of the Articles Published in the Top Marketing Journals from 2015 to 2020

2021 ◽  
Vol 6 (4) ◽  
pp. 150-156
Author(s):  
Waleed Alawad
Keyword(s):  
Content Analysis ◽  
Consumer Behavior ◽  
Product Development ◽  
International Marketing ◽  
Marketing Research ◽  
Green Marketing ◽  
Science Journal ◽  
A Share

The purpose of this study is to investigate the most important themes and topics in the marketing field in the top of three published marketing journals: Journal of Marketing Research, Marketing Science, and Journal of Marketing. between 2015–2020, in order to identifying the marketing researchers’ interest and topics in each theme. With a reviewing a number of (1027) published articles in the selected articles between 2015 - 2020, the study found that the Journal of Marketing Research has got a share of 40% (420 articles) of the total published articles compared to 31% (318 articles) for the Marketing Science Journal, and 29% (289 articles) for the Journal of Marketing. The study resulted that the E- Marketing, advertising, consumer behavior, product development and pricing themes have got a share of 35% (363 articles) of the total published articles of those three journals (1027) published articles. E-Marketing has got the highest interest of the three top journals interest with a total of 97 published articles. Then advertising theme has got the second interest with 81 published articles each, and finally, consumer behavior and product development themes have got around 60 published articles. However, the study showed that green marketing and international marketing themes had very week interest in the three journals with a total of five articles published in the selected journals between 2015–2020.

scholarly journals Posicionamento de Marcas Globais: Um Estudo Bibliométrico da Produção Científica na Área

2012 ◽  
Vol 11 (2) ◽  
pp. 69-95
Author(s):  
Victor Sciasci ◽  
Sheila Farias Alves Garcia ◽  
Lesley Carina do Lago Attadiai Galli
Keyword(s):  
Consumer Behavior ◽  
Brand Equity ◽  
Brand Management ◽  
International Marketing ◽  
Country Of Origin ◽  
Marketing Research ◽  
Consumer Marketing ◽  
Origin Effect

Este estudo teve como objetivo produzir indicadores bibliomtricos que representassem a produo cientfica sobre posicionamento de marcas globais, publicada nos ltimos cinco anos (2007-2011), tomando como base os seguintes peridicos: Journal of International Marketing, The Journal of Consumer Marketing, Journal of Marketing Research e Journal of Product Brand Management. Para tanto, foi realizada uma pesquisa descritiva, de abordagem quantitativa, utilizando o mtodo bibliomtrico. Como resultado, observa-se que a frequncia do tema nos peridicos selecionados no perodo de cinco anos (2007 a 2011) correspondeu a 6% do total das publicaes. Nota-se uma tendncia colaborativa na elaborao dos artigos, com a participao de 3 ou mais autores. Verifica-se que as teorias com maior destaque entre os artigos so Country of Origin Effect (COE), Standardization vs Globalization, Consumer Behavior e Brand Equity. DOI: 10.5585/remark.v11i2.2332

scholarly journals Typology of Business-Related Fake News Online: A Literature Review

2020 ◽  
Vol 5 (4) ◽  
pp. 234-243
Author(s):  
Marko Selakovic ◽  
Anna Tarabasz ◽  
Monica Gallant
Keyword(s):  
Content Analysis ◽  
Literature Review ◽  
Academic Research ◽  
Marketing Research ◽  
Jel Classification ◽  
Future Research ◽  
Fake News ◽  
Recent Emergence ◽  
News Online

Objective – This review paper discusses the emergence of scholarly articles related to the typology and classification of fake news and offers solutions for identified gaps, such as unstandardized terminology and unstandardized typology in the field of fake news-related research. Typology of fake news is a critical topic nowadays: recently emerged fake news needs to be categorized and analyzed in a structured manner in order to respond appropriately. Methodology/Technique – Based on the systematic review of literature identified in scientific databases, different typologies of fake news have been identified and a new typology of business-related fake news online has been proposed. New typology of business-related fake news online is based on factors such as level of facticity, intention to deceive and financial motivation. Findings and novelty – Content analysis of 326 articles containing terms related to the typology of fake news and classification of fake news indicates that the term “typology of fake news” is predominantly used in management, marketing and communications research, while the term “classification of fake news” is predominantly used in the information technology research. The content analysis also indicates the recent emergence of the topic of typology and classification of fake news in academic research, revealing that all articles related to these topics have been published on or after 2016. In addition to the contribution by presenting comprehensive typology of business-related fake news online, this paper also provides recommendations for future research and improvements related to the typology of fake news, emphasizing business-related fake news and fake news spread in the digital space. Type of Paper: Review JEL Classification: M31, M39. Keywords: Fake News; Crisis Communications; Online Communications; Digital Marketing; Management Research; Marketing Research Reference to this paper should be made as follows: Selakovic, M; Tarabasz, A; Gallant, M. (2020). Typology of Business-Related Fake News Online: A Literature Review, J. Mgt. Mkt. Review 5(4) 234 – 243. https://doi.org/10.35609/jmmr.2020.5.4(5)

scholarly journals Cultural issues in economics

2012 ◽  
Vol 3 (4) ◽  
pp. 73-91
Author(s):  
Maciej Meyer
Keyword(s):  
Economic Development ◽  
Consumer Behavior ◽  
International Marketing ◽  
Cultural Dimensions ◽  
Cultural Issues ◽  
Best Fitting ◽  
Theoretical Considerations ◽  
Practical Implications

This article has been written with the purpose of attracting attention to the cultural issues, or rather lack of them, in economics. This topic has not been taken frequently into theoretical considerations due to some difficulties, although its practical implications are of great importance. The meaning of institutions which are a part of cultures has been given more coverage in the literature. The following hypothesis is proposed: culture is an important but underestimated component of the economics theory. Although present in consciousness of some classics it should be incorporated to the theory to a bigger degree. The author makes use of the present literature in order to point out the relevant relationships. The problem with the definitions of the word “culture” with respect to economics best-fitting variants is covered. Also, the relation of the problem issue with the science of economics is shown via the presence in thought of the first economists. Moreover, the relation of cultures with institutions is discussed as well as cultural dimensions. The author pays attention to the meaning of cultures in economic development, consumer behavior, international marketing, and business contacts.

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