Social Media vs Traditional Marketing

2020 ◽  
pp. 3-16
Author(s):  
Lindos Daou
Keyword(s):  
Social Media ◽  
Traditional Marketing

scholarly journals Social media in use

2021 ◽  
Vol 26 (1) ◽  
pp. 201-217
Author(s):  
Visar Rrustemi ◽  
Egzona Hasani ◽  
Gezim Jusufi ◽  
Dušan Mladenović
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
Uses And Gratifications ◽  
Digital Marketing ◽  
Western Balkans ◽  
The World ◽  
Digital Environments ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media.

Small and Medium Enterprise Development using Social Media Marketing: A Research Study

2017 ◽  
Vol 3 (1) ◽  
Author(s):  
Md. Abdur Rashid
Keyword(s):  
Social Media ◽  
Research Study ◽  
Sample Selection ◽  
Marketing Channels ◽  
Social Media Marketing ◽  
Business Growth ◽  
Small And Medium Enterprise ◽  
Internet Users ◽  
Medium Enterprise ◽  
Traditional Marketing

Government of the People’s Republic of Bangladesh has been giving more emphasis to stable the economy by increasing Small and Medium Enterprise (SME) in Bangladesh. But the problem is that SMEs are facing great challenges developing business at starting and also sustaining due to incapacity in costly traditional marketing channels. It is also noted that most of the internet users are aware about use of internet as personal social media platform. SMEs of Bangladesh are not aware of using Social Media Marketing (SMM) as the tools for business growth especially at starter. The aim of this research study was to review the present various traditional marketing channels with cost to identify whether the cost is affordable or not for SME marketing as starter. Research objectives were also to find involvement with SMM as free marketing tools and to find laps and gaps of using SMM for SME business growth. This research study was designed in such a way that the sample selection presents the SME study population. Here in the research study, most relevant SME sectors and also booster sectors were included in sample design. This research study shown that only 17% Bangladesh SME’s are using SMM platform for business development. Following the objectives of this study, marketing channels both traditional and SMM were reviewed. How much SMEs are engaged in SMM was also studied. This research study came up with laps and gaps of SMEs at SMM for business growth. Recommendations were put following the findings.

scholarly journals Social Media in the Chemical Industry

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Matthew N. O. Sadiku ◽  
Tolulope J. Ashaolu ◽  
Abayomi Ajayi-Majebi ◽  
Sarhan M. Musa
Keyword(s):  
Social Media ◽  
Chemical Industry ◽  
The Internet ◽  
Paper Briefly ◽  
Traditional Marketing ◽  
Use Of Social Media

Social media may be regarded as any website that provides a network of people with a place to make connections. It is a tool that helps individuals (consumers) to share ideas, content, thoughts, and relationships over the Internet. Many organizations and companies are using social media to spread their message and extend their presence more than traditional marketing can do. This paper briefly presents the use of social media in the chemical industry

scholarly journals MK-2.0: Secretos a voces del social-media

2010 ◽  
pp. 191
Author(s):  
María Aránzazu Sulé Alonso ◽  
Javier Prieto García
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
The Internet ◽  
Redes Sociales ◽  
Course Quality ◽  
Beneficial Effects ◽  
Communication Processes ◽  
New Business ◽  
Traditional Marketing ◽  
La Red

Las redes sociales son un fenómeno emergente al que cada día se suman nuevos adeptos convirtiéndose en un sector exitoso que los expertos en marketing digital tienen que aprovechar. Esta investigación evidencia que la multidisciplinariedad entre ambas puede tener efectos muy beneficiosos y que su puesta en práctica es ya una realidad. Pepsi, Starbucks, Avon, Adidas, infinidad de marcas de reconocido prestigio internacional han apostado muy fuerte por estos nuevos canales de actuación obteniendo resultados lo suficientemente reveladores como para hablar de nuevas modalidades de negocio, y aún más en este momento cuando parece que las formas de hacer marketing y publicidad convencionales están perdiendo protagonismo. Cada vez pasamos menos tiempo frente al televisor y más conectados a la red. Si una marca quiere encontrarnos, es probable que allí pueda hacerlo. Las redes sociales aportan grandes dosis de viralidad a los procesos de comunicación, las cuales son de gran calidad ya que, ¿hay mejores prescriptores que nuestros familiares y amigos?. Y todo esto para satisfacer a un agente que tiene mucho que decir: tu.<br /><br />Social media is an emerging phenomenon which wins new followers every day becoming a succesful sector that digital marketing experts have to make the most of. This research shows that multidisciplinarity between can have beneficial effects and its practice it's already a reality. Pepsi, Starbucks, Avon, Adidas, and most of the well-known international brands have bet strongly for these new marketing chanels getting such good results that we can talk about new business methods and more evennow this moment where traditional marketing and advertising are losing prominence. Every day we spend less time in front of TV but more time surfing the internet. If a brand wants to find us it will probably find us there. Social media contributes to get virality to the communication processes and of course quality because, are there better prescriptors than our relatives and friends? And everythig to satisfy an agent that has a lot of to say: you.<br />

Differences in Perceptions and Attitudes of Singaporean Female Football Fans Towards Football Marketing

2018 ◽  
Vol 9 (1) ◽  
pp. 23-38
Author(s):  
Darrel Teo
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Female Participation ◽  
Perceptions And Attitudes ◽  
Football Fans ◽  
Similarities And Differences ◽  
Traditional Marketing ◽  
Different Parts

Though global, it is known that female participation in football lags behind their male counterparts. Football marketers have highlighted this laggardness as a source of growth for the clubs. However, when it comes to female fans' perspectives towards marketing practices, little is understood. Therefore, this exploratory article has been conducted to analyse the differences in fans' perceptions and attitudes towards both traditional and social media marketing. The article shows that Singaporean female fans can be separated into ‘hot' (avid) and ‘cool' (casual) fans. These two groups exhibit both similarities and differences in perceptions and attitudes towards different parts of traditional and social media marketing. The findings reveal that social media is the preferred channel of football consumption even if its potential has not been tapped fully. For now, it is best to construe social media marketing as a platform which enhances traditional marketing.

Differences in Perceptions and Attitudes of Singaporean Female Football Fans Towards Football Marketing

2018 ◽  
pp. 1468-1484
Author(s):  
Darrel Teo
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Female Participation ◽  
Perceptions And Attitudes ◽  
Football Fans ◽  
Similarities And Differences ◽  
Traditional Marketing ◽  
Different Parts

Though global, it is known that female participation in football lags behind their male counterparts. Football marketers have highlighted this laggardness as a source of growth for the clubs. However, when it comes to female fans' perspectives towards marketing practices, little is understood. Therefore, this exploratory article has been conducted to analyse the differences in fans' perceptions and attitudes towards both traditional and social media marketing. The article shows that Singaporean female fans can be separated into ‘hot' (avid) and ‘cool' (casual) fans. These two groups exhibit both similarities and differences in perceptions and attitudes towards different parts of traditional and social media marketing. The findings reveal that social media is the preferred channel of football consumption even if its potential has not been tapped fully. For now, it is best to construe social media marketing as a platform which enhances traditional marketing.

The Hunger Games: Catching Fire: Using Digital and Social Media for Brand Storytelling

2021 ◽  
pp. 1-18
Author(s):  
Mohanbir Sawhney ◽  
Pallavi Goodman
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Emotional Experience ◽  
Marketing Tactics ◽  
Hunger Games ◽  
The Hunger Games ◽  
Traditional Marketing ◽  
Marketing Team

After the successful release of the first Hunger Games film in 2012, the film's distributor, Lionsgate, was preparing to release the next movie in the series, Hunger Games: Catching Fire. Fan expectations had grown after the success of the first film, and Lionsgate faced the challenge of keeping moviegoers interested and engaged in another Hunger Games movie. In an era marked by the rising popularity of digital and social media, Lionsgate knew that attracting fans to a sequel meant pushing the boundaries of traditional marketing tactics. Digital brand storytelling is about using digital media in a holistic way to tell a brand story and build excitement for an audience. Brand storytelling seeks to make a connection with the audience by giving them an emotional experience that resonates with them. While Lionsgate was aware that traditional marketing would need to be blended with a digital campaign to bring in moviegoers, it also needed to strike a careful balance between the two and choose the appropriate platforms to tell a cohesive story. Should Lionsgate launch a brand storytelling campaign to appeal to fans? Lionsgate's comparatively small marketing team gathered to brainstorm about how to execute such a campaign and position the film for another big success.

scholarly journals Impact of Influencer Marketing on Consumer Purchase Behavior during the Pandemic

2021 ◽  
Vol 9 (4) ◽  
Keyword(s):  
Social Media ◽  
Sample Size ◽  
Brand Identity ◽  
Purchase Behavior ◽  
Research Survey ◽  
New Form ◽  
Traditional Marketing ◽  
The Impact

Social Media has turned from our regular photos and thought dumping platform to a marketing space mainly led by influencers. Influencers, the ones who influence, hold a firm grasp on people all over social media through their content, views, thoughts, and uniqueness that they have to offer. These influencers are known to impact people especially the younger generations. We can mark them as a new form of marketing that works beyond traditional marketing and is not limited to just selling a product but broadens the horizon to building a brand identity and creating a trustful relation between the audience, the brand, and the influencer. As the number of people who use social media grow, so grows the number of influencers and so does the number of companies choosing to use influencer marketing. The scope is big, the audience is endless and the influencers are professionals at creating engaging marketing content that is a long-term investment for any company big or small. The aim of this paper is to bring to light the recent uproar of Influencer Marketing on social media during the pandemic and how it has had an impact on companies and on the audience’s purchase behavior. The data for this paper has been taken through a small research survey that has also been done on a sample size of 50 consumers to study the impact of influencer marketing on their purchase behavior and decisions. All data used is particular to the pandemic and hence data post-2020 to now has been used.

scholarly journals Factors Influencing the Consumer’s Intention of Buying through Facebook – A Study on Dhaka City

2020 ◽  
Vol 5 (4) ◽  
Author(s):  
Shakila Jahan Nipa ◽  
Fahmida Akter ◽  
Mohammed Shakhawat Hossain
Keyword(s):  
Social Media ◽  
Positive Influence ◽  
Ease Of Use ◽  
Marketing Communication ◽  
Dhaka City ◽  
Buying Behavior ◽  
Factors Influencing ◽  
Traditional Marketing ◽  
Structured Questionnaire ◽  
Marketing Approach

Now a day social media is used as a platform to not only creates relationship but also it is the powerful implements of marketing communication which is sharply changed the traditional marketing approach. This paper is based on the assumption of the influence of Facebook on changing the buying behavior of the consumer. A structured questionnaire consisting with a set of close-ended questions was developed to collect data. Data were collected from 156 respondents who have an experience of buying through Facebook. It is a causal type of research and PLS-SEM technique was used to analyze the collected data. The study identified that both security & privacy has positive influence to trust and ease of use & usefulness also has positive influence to build attitudes towards Facebook. Finally, trust and attitudes towards Facebook to drive the intention of buying through Facebook.

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