Craft Beer Tourism: The Search for Authenticity, Diversity, and Great Beer

2020 ◽  
pp. 317-337
Author(s):  
Neil Reid
Keyword(s):  
Craft Beer ◽  
Beer Tourism

scholarly journals Creating Opportunities for the Development of Craft Beer Tourism in Serbia as a New Form of Sustainable Tourism

2021 ◽  
Vol 13 (16) ◽  
pp. 8730
Author(s):  
Tamara Gajić ◽  
Jovanka Popov Raljić ◽  
Ivana Blešić ◽  
Milica Aleksić ◽  
Dragan Vukolić ◽  
...  
Keyword(s):  
Healthy Lifestyle ◽  
Sustainable Tourism ◽  
Alcoholic Beverage ◽  
Binary Logistic Regression ◽  
Total Sample ◽  
Alcoholic Beverages ◽  
Sustainable Tourism Development ◽  
Craft Beer ◽  
Leading Role ◽  
Beer Tourism

Beer may not be the oldest alcoholic beverage, but it is definitely among the most popular alcoholic beverages in Serbia today. The authors conducted a survey in 2019, during three major beer festivals, on a total sample of 542 festival visitors. The authors set the goal of the research: sensory preferences, habits, knowledge of the beer production process and a healthy lifestyle influence the choice of beer type, in respondents older than 18 years. Further, the goal was to investigate the extent to which craft tourism can be developed in Serbia, and to be an aid in sustainable tourism development. SPSS software, version 26.00, was used for data processing. Descriptive statistical analysis determined the average values for all items from the given research groups. The authors considered that, for determining the group of factors, which may have the strongest predictor power in predicting beer choice, the best results can be given by Binary Logistic Regression. The logarithm of chances, chances and probabilities has also been determined whether in some future period all festival visitors over the age of 18 will be chosen for craft beer instead of factory beer. The obtained results show that visitors mainly consume craft beer, and that sensory tendencies play a leading role in preserving and creating quality, as well as attracting regular consumers and visitors to craft tourism. The importance of the research is undoubtedly seen in resolving the existing doubts about the quality of beer and creating a craft tourist market in Serbia. In addition, the research can improve the measures around the creation of a recognizable identity of the Serbian beer festival, on the wider tourist market.

scholarly journals Applications of Experience Economy in Craft Beer Tourism: A Case Study in Thailand’s Context

2021 ◽  
Vol 13 (18) ◽  
pp. 10448
Author(s):  
Rangson Chirakranont ◽  
Sirijit Sunanta
Keyword(s):  
Qualitative Research ◽  
Sustainable Development ◽  
Destination Marketing ◽  
Experience Economy ◽  
Four Dimensions ◽  
Craft Beer ◽  
Qualitative Research Design ◽  
Strategic Approach ◽  
Beer Tourism

With Thailand as a context, this study explores the applications of Pine and Gilmore’s experience economy framework in two forms of craft beer tourism, namely brewpubs and festivals. A three-pronged qualitative research design is used wherein data was collected through observations, interviews (n = 26), and netnography (n = 203). The findings revealed that both forms of craft beer tourism implement four dimensions of the experience economy in different measures. Esthetic and escapist dimensions benefit from natural, scenic settings and a man-made environment. In addition, they advance the framework by proposing the dimension of entrepreneurship, which orchestrates the entertainment and education elements that enhance tourists’ experiences. The application of the experience economy framework is a useful strategic approach for craft beer tourism which can be applied in niche or special interest tourism, while also providing a significant influence on destination marketing and sustainable development.

scholarly journals Strengths, innovation, and opportunities in a burgeoning industry: an exploratory study

2018 ◽  
Vol 30 (2) ◽  
pp. 276-296
Author(s):  
Abel Duarte Alonso ◽  
Nikolaos Sakellarios ◽  
Nevil Alexander ◽  
Seamus O’Brien
Keyword(s):  
Theory Of The Firm ◽  
Quality Improvements ◽  
Brewing Industry ◽  
Theoretical Frameworks ◽  
Online Questionnaire ◽  
Content Type ◽  
Craft Beer ◽  
The Us ◽  
Small Craft ◽  
Beer Tourism

Purpose The purpose of this paper is to examine key areas related to the craft brewing industry from the perspective of operators of micro and small craft breweries, and propose a framework based on the resourced-based theory of the firm and the theory of innovation. The areas investigated include participants’ perceived strengths of their craft brewery, involvement in innovative practices, opportunities for the craft brewing firm, and potential differences related to these areas based on the demographic characteristics of participants and their breweries. Design/methodology/approach Given its growing significance and economic contribution, the US craft brewery industry was chosen for this study. An online questionnaire was designed to gather data from craft brewery operators across the nation. Findings Product and service quality, knowledge, reputation, and expertise were revealed as key strengths, while creating new recipes and using social media tools were the most considered ways of innovating. Furthermore, opportunities were perceived through craft beer tourism, increased consumption, and quality improvements. Statistically significant differences emerged, particularly based on production levels, staff numbers, and involvement/no involvement in exports. Various associations between the findings and the adopted theoretical frameworks were revealed. Originality/value In terms of originality, the proposed refinement based on the adopted theoretical frameworks and findings facilitates understanding of the significance of resources and innovation, particularly for firms operating in a growing industry. Regarding value, the findings have important implications for the industry, for instance, in the marketing of craft brewing, as well as in the development of new craft brewing products.

scholarly journals THE PROBLEMS OF STRATEGY DEVELOPMENT FOR THE CRAFTING OPERATORS (CASE OF BREWING OF UKRAINE)

2019 ◽  
pp. 124-129
Author(s):  
H. Shvindina ◽  
V. Stryha ◽  
Ye. Lapin
Keyword(s):  
Development Strategy ◽  
Local Governments ◽  
Real Income ◽  
Strategy Development ◽  
Strategy Of Development ◽  
Craft Beer ◽  
Beer Consumption ◽  
The Usa ◽  
Reactive Strategy ◽  
Beer Tourism

The article deals with the set of factors that influence the brewing industry of Ukraine, the interrelations between the crafting industry and mass production, in particular. The beer tourism can be the source of the development of the country and a region. In the USA and the countries of EU craft beer production is growing and became attractive for the investors, however, in Ukraine, this sector is under threat of elimination. Due to regulating acts that was recently performed, huge competition with big corporations and decrease of real income of population small crafters have a challenge to keep on functioning. The culture of beer consumption is another problem in Ukraine while in the Chez Republic or Belgium beer crafting is a respectful business supported by the local governments. One more tendency that can be promising in terms of beer crafting production development is increasing of non-alcoholic beer consumption. The market has a big potential to grow, and it can be a strategic window for local producers. In the paper, the social, economic factors are analyzed in order to develop the strategy. Among the main factors the lost of production capacities in the East played a significant role, the market interactions with Russian Federation were canceled, and new partners search took place. Moreover, the legislation has been changed several times for the rest years, and one of the most significant changes were licensing and promotion policy changes. Under these conditions, the mini-makers including beer crafters have to re-group their market strategies and market activities. The modern tendencies and possible pathways are performed, the authors offered the propositions about the strategy of the development. Authors suggested that two main trajectories exist for the beer crafters: a reactive strategy and a proactive strategy. And if a proactive strategy is chosen to be implemented, this scenario can be accomplished through Bartlett-Ghoshal Strategies Framework. Multidomestic strategy can be a response to market changes, and strategic windows that opened in 2018 (legislations changes). Keywords: crafting, brewing, development, strategy of development.

scholarly journals Stakeholders and Craft Beer Tourism Development

2017 ◽  
Vol 22 (1) ◽  
pp. 45-58 ◽  
Author(s):  
Abel Duarte Alonso ◽  
Nikolaos Sakellarios ◽  
Alessandro Bressan
Keyword(s):  
Tourism Development ◽  
Craft Beer ◽  
Beer Tourism
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