scholarly journals International Sales and Distribution Strategies

Author(s):  
Jean-Pierre Jeannet ◽  
Thierry Volery ◽  
Heiko Bergmann ◽  
Cornelia Amstutz

AbstractThis chapter covers the history of the international market development of the researched firms and in addition how these companies established agent networks, built sales subsidiaries worldwide, or enlisted partnerships, and how they reacted to constantly changing market developments requiring adjustments in their distribution networks. The early founders of Swiss SMEs engaged in extensive travel to promote their companies at a time when the transport infrastructure was still rudimentary. Distributors and agent networks were built and still maintained by smaller companies, at times expanded to include formal distribution partnerships. Subsidiary networks were the preferred choice of larger companies which had greater volumes per country markets. Sometimes, market entry was achieved by building or acquiring manufacturing operations. Cracking some of the most difficult markets, such as Japan, posed special challenges. And finally, when industry conditions changed, even well-planned distribution strategies needed to be changed.

2017 ◽  
pp. 140-147
Author(s):  
A. Yakovlev

The paper analyzes confrontation concerning continuation of market reforms between main groups in Chinese elite after Tiananmen in 1989 and collapse of USSR in 1991. It considers in details the ‘southern tour’ of Deng Xiaoping in early 1992 and its impact on the balance of interests in Chinese elites before the 14th party congress. The paper shows also the specifics of Chinese reforms which combine market development with creation of rents for main elite groups.


Transfers ◽  
2015 ◽  
Vol 5 (2) ◽  
pp. 102-120
Author(s):  
Michael Pesek

This article describes the little-known history of military labor and transport during the East African campaign of World War I. Based on sources from German, Belgian, and British archives and publications, it considers the issue of military transport and supply in the thick of war. Traditional histories of World War I tend to be those of battles, but what follows is a history of roads and footpaths. More than a million Africans served as porters for the troops. Many paid with their lives. The organization of military labor was a huge task for the colonial and military bureaucracies for which they were hardly prepared. However, the need to organize military transport eventually initiated a process of modernization of the colonial state in the Belgian Congo and British East Africa. This process was not without backlash or failure. The Germans lost their well-developed military transport infrastructure during the Allied offensive of 1916. The British and Belgians went to war with the question of transport unresolved. They were unable to recruit enough Africans for military labor, a situation made worse by failures in the supplies by porters of food and medical care. One of the main factors that contributed to the success of German forces was the Allies' failure in the “war of legs.”


Author(s):  
Galya A. Alpyspaeva ◽  

Based on the analysis of the previously unused archival sources and research works on the history of Russian cooperation, the main areas of the activities of the Akmola District Union of Cooperatives in 1917–1922 are studied and generalized. In terms of methodology, the study is based on the works of ideologists of Russian cooperation (M.I. Tugan-Baranovsky, V.F. Totomianets, A.V. Chayanov, and others) and the original concepts they developed. The article analyzes the activities of the Union of Cooperatives of a particular micro-region: the number of employees, organizational structure and management, organization of industrial production, financial and social policies, cultural and educational activities. The author substantiates the role of the District Union of Cooperatives in the development of economic relations in the region and in the district peasant farms’ entry into the all-Russian market. Despite the difficult political circumstances and the relatively short period of existence (from August 1917 to the end of 1922), the Akmola District Union of Cooperatives became an economic and organizational center, contributed to the establishment and development of the consumer cooperation system not only in the district, but also in the region: it initiated the establishment of the regional Union of Steppe Cooperatives. In the conditions of the territorial remoteness from industrial centers and the underdeveloped transport infrastructure, the District Union of Cooperatives significantly facilitated and promoted the production activities of the peasants of the region connecting them with the market, expedited the involvement of Kazakh farms in the regional economy. The Union carried out an active social policy and diversified cultural and educational work, allocated significant amounts from its profits to the development of education in the district. According to the author, the activities of the Akmola District Union of Cooperatives can be considered as an integral part of the national cooperative movement, and its success was due to the application of the allRussian experience during the heyday of cooperation in the country.


Author(s):  
Marina Dahlquist

This book explores the historiographic importance, narrative patterns, marketing, and cultural reception of the serial genre through a wider contextualization of the serial phenomenon and its fearless female heroines led by Pearl White, who plays the title character in The Perils of Pauline. It investigates the complexities of Pearl White's performance and the overall cultural power of serial queens in many markets at a critical historical juncture in the history of cinema. It examines how the serial film became part of a rethinking of production strategies, distribution and advertising patterns, and fan culture. It also considers the American film industry's expansion on the international market, fueled in large part by the profitable serial format, along with the serial craze's international impact. The book suggests that American serial films are an illustration of both globalization and an accompanying hegemonic practice of Hollywood cinema and the vicissitudes of glocalization.


2014 ◽  
Vol 35 (2) ◽  
pp. 200-219
Author(s):  
Eike-Christian Heine

The Kiel Canal (built between 1886 and 1895) connects the North Sea and the Baltic for seagoing vessels, yet, being 100 km long, about 10 m deep and 100 m wide, it also divides a landscape. This finding is the starting point for analysing the effects of infrastructure that facilitates communication and exchange but also produces obstructions and rivalries. This article explores the ambiguous effects this piece of infrastructure had on politics, technology, labour, trade and military strategy. The ‘deep ditch’ also had severe environmental consequences that were palpable until well into the twentieth century. By considering both the ‘positive’ and the ‘negative’ of the waterway, the narrative of ‘connect-and-divide’ avoids the still-too-often told affirmative story of transport infrastructure. Instead, it and opens the outlook to a multi-faceted history of transport infrastructures.


2016 ◽  
Vol 16 (4) ◽  
pp. 669-696 ◽  
Author(s):  
Diana Escandón-Barbosa ◽  
Miguel Hernandez-Espallardo ◽  
Augusto Rodriguez

The literature in the field of internationalization has managed to link other areas of knowledge such as marketing to give an explanation to the establishment of strategies to survive in international markets. In this sense, the concept of international market orientation emerges that manages to explain how businesses design a strategy to improve the satisfaction of customer needs in international contexts. The purpose of this article is finding the factors that influence the relationship between the international market orientation and international results. In turn, the directors of export SME´s should be aware that entering international markets prematurely and achieving a significant percentage by volume of international sales does not necessarily guarantee better international performance. They should search for other types of resources or capabilities that permit better possibilities of obtaining competitive advantage in the long-term, such as the adoption of an international market orientation, which makes it possible to evaluate and analyze the internal and external factors present in a company’s internal dynamics. To achieve this objective is taken as the unit of analysis Colombian exporters companies through a sample of 319 surveys and that are processed in a hierarchical regression analysis. The main findings confirm that adopt a strategy of international orientation relative to other strategies such as innovative and entrepreneurial orientation does have positive effects on the internationalization of companies. However, this strategy has a tendency to saturation and therefore can generate negative effects on the international results.


2009 ◽  
Vol 42 (9) ◽  
pp. 1167-1192 ◽  
Author(s):  
Orfeo Fioretos

Rules governing the corporate identity of multinational companies are national in nature, with the one exception of the European Company Statute. For the first time in the history of capitalism, this statute enables companies to jettison national rules of incorporation in favor of an international legal identity. This article explains why the statute was the most protracted legislative initiative in the history of European integration and why its final form served significantly to constrain the international market for corporate identity in Europe. Its explanations are anchored in an institutional theory of government behavior that draws on the varieties of capitalism and historical institutionalism traditions. The article concludes with suggestions for how these traditions can be extended beyond their normal purview as a means to giving analytical and substantive nuance to the study of international rule-making.


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