Rational Consumer Market Behavior: Selected Theoretical Aspects

Author(s):  
Katarzyna Włodarczyk
2020 ◽  
Vol 20(35) (1) ◽  
pp. 25-39
Author(s):  
Yuriy Hubeni ◽  
Oksana Krupa ◽  
Volodymyr Krupa ◽  
Nataliia Raiter

The article is devoted to the research of local determinants of HoReCa sphere subject economic behavior in the wholesale markets of agricultural production under hospitality sphere globalization in Ukraine. The authors generalized the key provisions of consumer market behavior theories and its formation factors in HoReCa sphere. The peculiarities of agricultural wholesale market functioning are defined and the competitive surrounding of wholesale food market in western region of Ukraine is characterized. Main principles of business organization in HoReCa sphere are studied; the impact of globalization and foreign economic activity vectors on this sphere internationalization is outlined. The results of research project made by the authors are given, which was aimed at examining motives and peculiarities of HoReCa customers market behavior when wholesale purchasing agricultural production for their own business. The research was conducted on the basis of “Shuvar” market of agricultural production Ltd. - the largest in Western Ukraine wholesale agricultural market. It consists of several specialized food halls, including HoReCa centre. The structure of HoReCa establishments, that are “Shuvar” wholesale market clients, is analyzed. The factors influencing their managers’ decisions, concerning purchase assortment, its frequency, the most convenient time of goods delivery, are investigated. The evaluation of significance degree of certain products purchase, including price, products homogeneity, their constant availability, exclusiveness, is received. HoReCa sphere subjects’ wishes were studied, concerning purchase information support in the wholesale market, for service quality improvement.


2019 ◽  
Vol 30 (1) ◽  
pp. 65-96 ◽  
Author(s):  
Kirsten Martin

ABSTRACT:The oft-cited privacy paradox is the perceived disconnect between individuals’ stated privacy expectations, as captured in surveys, and consumer market behavior in going online: individuals purport to value privacy yet still disclose information to firms. The goal of this paper is to empirically examine the conceptualization of privacy postdisclosure assumed in the privacy paradox. Contrary to the privacy paradox, the results here suggest consumers retain strong privacy expectations even after disclosing information. Privacy violations are valued akin to security violations in creating distrust in firms and in consumer (un)willingness to engage with firms. This paper broadens the scope of corporate responsibility to suggest firms have a positive obligation to identify reasonable expectations of privacy of consumers. In addition, research perpetuating the privacy paradox, through the mistaken framing of disclosure as proof of anti-privacy behavior, gives license to firms to act contrary to the interests of consumers.


2017 ◽  
pp. 93-110 ◽  
Author(s):  
O. Anchishkina

The article synthesizes information on database analysis of state, municipal, and regulated procurement through which Russian contract institutions and the market model are investigated. The inherent uncertainty of quantity indicators on contracting activities and process is identified and explained. The article provides statistical evidence for heterogeneous market structure in state and municipal procurement, and big player’s dominance. A theoretical model for market behavior, noncooperative competition and collusion is proposed, through which the major trends are explained. The intrinsic flaws and failure of the current contracting model are revealed and described. This ineffectiveness is regarded to be not a limitation, but a challenge to be met. If responded to, drivers for economic growth and market equilibrium will be switched on.


2019 ◽  
Vol 10 (9) ◽  
pp. 861-879
Author(s):  
Edson Roberto Vieira ◽  
◽  
Daniel Henrique Alves Reis ◽  

The objective of this study is to analyze the determinants of Brazilian exports by levels of technological intensity in the period 2000-2015. Gravity models were estimated for total of the exports and for each type of exports by levels of technological intensity, using the PPML-estimator. The study indicates that there is a process of concentration of Brazilian exports in low technology and medium-low technology products, at the same period in which China's share of total Brazilian shipments abroad grew. Estimates of empirical gravity models have shown that the income and size of the consumer market of Brazil’s trading partners seem to have the greatest positive influence on the Brazilian exports. Indications of this study are that the Brazil should continue to diversify its trading partners to minimize the impacts of a possible reduction of the economic growth of large trading partners (such as China and the US) on its exports and increase its exports of products with greater technological intensity. The results also highlight the need for Brazil to make greater efforts to increase its competitiveness in the international market to reduce the negative impacts of transport costs on the final prices of products exported by the country.


Food Industry ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 16-22
Author(s):  
Irina Reznichenko ◽  
Maria Kondratieva

The article concerns the counterfeiting problem of non-alcoholic drinks sold on the consumer market of the Russian Federation; provides data on drinks fraud methods (assortment, qualitative, quantitative and informational types). Strengthening quality control of soft drinks is one of the main directions of providing consumers with qualitative products. The authors presented authenticity identification results of carbonated soft drinks sold on the Kemerovo consumer market for compliance with the current regulatory documents requirements; run the consumer criteria analysis for the drinks identification of various brands. They obtained data on the labeling and packaging identification of selected non-alcoholic carbonated drinks samples for the compliance with current regulatory documents. A man recorded the compliance. There was an absence of the quantitative counterfeiting identification. The study described results of the organoleptic and physico-chemical quality indicators research. According to the GOST 28188-2014 “Non-Alcoholic Beverages. General Technical Conditions” the authors evaluated beverages quality by such physical and chemical indicators as the mass fraction of dry substances, acidity, and the mass fraction of carbon dioxide. The researchers run the organoleptic indicators analysis according to a score system. Authenticity identification of the selected drinks samples showed that there are no signs of counterfeiting and the products are of high quality.


2019 ◽  
Vol 14 (2) ◽  
Author(s):  
Novita Novita

Traditionally, mall developers have tried to attract consumers through store diversity and availability of products in one place (one-stop shopping concept). But now, consumer market is more segmented. To obtain customer loyalty, mall must be able to attract unique motives and experiential needs, not just offering a shopping place that provides complete items at attractive prices. This paper aims to answer a major challenges in the success of the mall to attract visitors on the online shopping trends. Data were collected using questionnaires to mall visitors in Jakarta. A sample of 380 was analyzed using Multiple Linear Regression. This study suggests that physical shopping centers must be create a new atmosphere to attract different segments. hopping malls must provide different concepts and create new experiences that consumers can’t get in online purchases. Keywords : aesthetic, exploration, escape, convenience, mall shopping behavior.


2020 ◽  
Vol 25 (1) ◽  
pp. 18-25
Author(s):  
E.A. Sysoeva ◽  

The article analyzes the development and implementation of technical regulations on the territory of the Eurasian economic Union. The suggestions concerning the necessity of periodic assessment of the scientific and technical level of the current technical regulations are proposed. It is shown that mandatory for application within the territory of the Eurasian economic Union technical regulations are treated as documents that have an effective impact on improving the quality of the population life, the comfort of its accommodation, is aimed at protecting life and health of citizens, environment, they serve as a tool to eliminate technical barriers to trade, the exclusion of presence in the consumer market of the Eurasian economic Union substandard, counterfeit, adulterated, energy inefficient and hazardous products, including imported.


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