Identification and Ranking of Key Factors for Pattern of Consumer Buying Decisions in Digital Marketing

2021 ◽  
pp. 237-245
Author(s):  
Gunay Imanova
Keyword(s):  
Digital Marketing ◽  
Key Factors ◽  
Buying Decisions

scholarly journals Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study

2019 ◽  
Vol 11 (6) ◽  
pp. 130 ◽  
Author(s):  
Juan José López García ◽  
David Lizcano ◽  
Celia MQ Ramos ◽  
Nelson Matos
Keyword(s):  
Literature Review ◽  
Digital Economy ◽  
Digital Marketing ◽  
Key Factors ◽  
New Approach ◽  
Web Technologies ◽  
Critical Methodology ◽  
Internet Users ◽  
Marketing Actions ◽  
Depth Interviews

Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become important factors in campaigns, which attract and retain Internet users. This study aims to identify the main ways in which users can be gained and retained by using Digital Marketing. The Delphi method with in-depth interviews was the methodology used in this study. The results of the research show the most important actions for achieving user recruitment and loyalty with Digital Marketing from the opinions of consulted experts. The limitations of this study are those related to the number of experts included in the study, and the number of research papers consulted in the literature review. The literature review and the results of this research are used to propose new solid research with a consolidated critical methodology. This research deals with a new approach that will optimize web technologies for the evolution of user trends, and therefore, will be of academic and professional use for marketing managers and web solution developers. The conclusions of the investigation show the key factors, discarding others that do not affect the optimization of conversions in B2C businesses such as the duration of the session and the rebound percentage. Likewise, the results of the research identify the specific actions that must be carried out to attract and retain users in B2C companies that use the Digital Marketing ecosystem on the Internet. The requirements for companies that wish to implement a model to optimize conversions using the current digital economy are also shown.

Dynamic Generation of Documentation, Code, and Tests for a Digital Marketing Platform's API

2019 ◽  
pp. 1-35
Author(s):  
Ricardo Santos ◽  
Ivo Pereira ◽  
Isabel Azevedo
Keyword(s):  
Web Application ◽  
Application Programming Interface ◽  
Digital Marketing ◽  
Test Cases ◽  
Key Factors ◽  
Maintenance Costs ◽  
Application Programming ◽  
Dynamic Generation ◽  
Programming Interface ◽  
Client Code

Detailed documentation and software tests are key factors for the success of a web application programming interface (API). When designing an API, especially in a design first approach, it is relevant to define a formal contract, known as API specification. This document must contain all necessary information regarding the API behavior. Thereby, the specification can be used to dynamically generate API components like documentation, client and server code, and software tests, reducing development and maintenance costs. This chapter presents a study of OpenAPI specification and its application on designing a new RESTful API for E-goi. It also presents a set of solutions for generating documentation, client code libraries, and test cases.

TRENDS IN THE DEVELOPMENT OF INTEGRATED MARKETING COMMUNICATION IN THE CONTEXT OF DIGITAL MARKETING

2019 ◽  
Vol 6 ◽  
pp. 84
Author(s):  
Santa Bormane
Keyword(s):  
Consumer Involvement ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Communication Management ◽  
Buying Decisions

Nowadays, in the context of digital marketing and social media development, with the advantages given by technologies and the vast possibilities of communication among consumers, businesses find the implementation of integrated marketing communication influenced by the Internet as a marketing communication environment where businesses are urged into a customer-centric approach by the consumers’ changing habits of receiving information. This results in an increased role of content marketing, relationship orientation, dialogue and network communication, management of multiple stakeholders etc., which envisages consumer involvement with a view to mitigating the consequences caused by the obstacles to marketing communication – loss of control over corporate communication and being adversely affected by invisible communication. Aim of the research was to study and assess integrated marketing communications in the context of digital marketing and its influence upon buyers’ buying decisions. The object of the research is integrated marketing communications. The subject of the research is the influence of integrated marketing communication upon buyers’ buying decisions. The research makes use of the results of studies conducted by the author in 2017 and 2018. There was a survey of leading marketing specialists of Latvian food retail chains and a survey of randomly selected buyers with a sample of 1,003 respondents to find out the influence of integrated marketing communications upon the buyers’ buying decisions. The research brings conclusions regarding the consumption habits of different generations and other factors influencing buying decisions.  The research confirmed the hypothesis that integrated marketing communications in the context of digital marketing is a relatively little used type of communication in the marketing communication strategy of businesses, yet its use facilitates consumer loyalty. The results of the research are of both theoretical and practical value. 

scholarly journals Marketing Tourism in the Digital Era and Determinants of Success Factors Influencing Tourist Destinations Preferences

2021 ◽  
Vol 16 (1) ◽  
pp. 163-181
Author(s):  
Mbarek Rahmoun ◽  
◽  
Yasser Baeshen ◽  
Keyword(s):  
Environmental Sustainability ◽  
Success Factors ◽  
Consumer Preferences ◽  
Economic Benefits ◽  
Digital Marketing ◽  
Key Factors ◽  
Economic Implications ◽  
Tourist Destinations ◽  
Digital Era ◽  
Tourism Resource

Tourism development has economic benefits, but there also issues related to complex digital marketing and environmental impacts. Nowadays, customers want fast, accurate and friendly responses from the tourism agencies. Hence, the industry must be able to cope with the demands from the clients by using the latest digital technology. Moreover, economic and environmental sustainability are also essential for the long-term tourism resource management. Therefore, this paper explores sustainable tourism in relation to consumer preferences, which ultimately determines economic implications in terms of net value, contributed capital, and employment. Based on the surveys conducted on 75 travel agencies in Europe, it was found that the key factors to destination preferences are (in descending order): customers’ income (67.7%), the exchange rate (63.9%), digital marketing factors (53.4%), respect for the environment (38.6%), and sports activities (33.3%). Keywords: tourism, trip, destination, environment, sport, consumer income

scholarly journals Capturing Opportunities in the Industrial Revolution 4.0: E-Commerce, Digital Marketing, Prestige, and Instant Online Buying

2020 ◽  
Vol 11 (2) ◽  
pp. 198-206
Author(s):  
Bambang Setia Wibowo ◽  
Diaz Haryokusumo
Keyword(s):  
Structural Equation ◽  
Industrial Revolution ◽  
Survey Design ◽  
Perceived Quality ◽  
Positive Influence ◽  
Equation Model ◽  
Digital Marketing ◽  
Pass Through ◽  
Online Buying ◽  
Buying Decisions

This study aims to examined the effect of e-commerce, digital marketing, and consumer prestige on instant online buying decisions with perceived quality as an intervening variable on millennial generation. This research used survey design with purposive sampling. This research was conducted on 152 students in Yogyakarta who had already done online shopping in the marketplace. Data analysis was performed using Structural Equation Model (SEM) using Analysis Moment Structure (AMOS). This research proves that there is a positive influence on the use of e-commerce, digital marketing, and prestige on instant online buying decisions of consumers with perceived quality as an intervening variable on millennial consumers. The direct factor that influences instant online buying decisions is perceived quality, while e-commerce, digital marketing and prestige have an indirect effect on instant online buying because they have to pass through perceived quality. Theoretical and practical implications are discussed later.

Digital imaging and quantitative image analysis of polymer blends

1996 ◽  
Vol 54 ◽  
pp. 170-171
Author(s):  
Xiao Zhang
Keyword(s):  
Digital Imaging ◽  
Imaging Techniques ◽  
Imaging Systems ◽  
Polymer Science ◽  
Key Factors ◽  
Multiple Imaging ◽  
Quantitative Image ◽  
Digital Imaging Systems ◽  
Multi Phase ◽  
Network Technologies

Polymer microscopy involves multiple imaging techniques. Speed, simplicity, and productivity are key factors in running an industrial polymer microscopy lab. In polymer science, the morphology of a multi-phase blend is often the link between process and properties. The extent to which the researcher can quantify the morphology determines the strength of the link. To aid the polymer microscopist in these tasks, digital imaging systems are becoming more prevalent. Advances in computers, digital imaging hardware and software, and network technologies have made it possible to implement digital imaging systems in industrial microscopy labs.

Nonspecific Chronic Back Pain: Sixth Edition Approaches

2019 ◽  
Vol 24 (5) ◽  
pp. 14-15
Author(s):  
Jay Blaisdell ◽  
James B. Talmage
Keyword(s):  
Back Pain ◽  
Chronic Back Pain ◽  
Intervertebral Disk ◽  
Key Factors ◽  
Sixth Edition ◽  
Whole Person ◽  
Class 1 ◽  
A Cell ◽  
Intervertebral Disk Herniation ◽  
The Individual

Abstract Ratings for “non-specific chronic, or chronic reoccurring, back pain” are based on the diagnosis-based impairment method whereby an impairment class, usually representing a range of impairment values within a cell of a grid, is selected by diagnosis and “specific criteria” (key factors). Within the impairment class, the default impairment value then can be modified using non-key factors or “grade modifiers” such as functional history, physical examination, and clinical studies using the net adjustment formula. The diagnosis of “nonspecific chronic, or chronic reoccurring, back pain” can be rated in class 0 and 1; the former has a default value of 0%, and the latter has a default value of 2% before any modifications. The key concept here is that the physician believes that the patient is experiencing pain, yet there are no related objective findings, most notably radiculopathy as distinguished from “nonverifiable radicular complaints.” If the individual is found not to have radiculopathy and the medical record shows that the patient has never had clinically verifiable radiculopathy, then the diagnosis of “intervertebral disk herniation and/or AOMSI [alteration of motion segment integrity] cannot be used.” If the patient is asymptomatic at maximum medical improvement, then impairment Class 0 should be chosen, not Class 1; a final whole person impairment rating of 1% indicates incorrect use of the methodology.

Strategi Kewirausahaan dan Digital Marketing Produk Teh Binahong di Tawang, Tasikmalaya, Jawa Barat

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Rani Rubiyanti ◽  
Tovani Sri ◽  
Adi Wibowo
Keyword(s):  
Digital Marketing

Kewirausahaan adalah suatu proses membelai bisnis baru, mengorganisasikan sumberdaya-sumberdaya seperti; sumberdaya manusia (tenga kerja), sumberdaya alam (bahan baku) yang diperlukan untuk kegiatan pemberian nilai tambah ekonomis yang akan menghasilkan produk, baik barang maupun jasa dengan mempertimbangkan risiko yang terkait. Secara sederhana digital marketing adalah terminologi yang mencoba mendeskripsikan jasa pemasaran terintegrasi yang digunakan untuk menarik perhatian, serta pelibatan konsumen secara online. Tujuan dari program pengabdian kepada masyarakat (PKM) ini adalah mengembangkan program sebelumnya dimana belum ada penyampaian ilmu tentang strategi kewirausahaan dan pemasaran dengan teknik digital marketing agar masyarakat dapat berwirausaha dan memasarkan produk teh binahong ke masyarakat luas. Sasaran utama program PKM ini adalah warga Kelurahan Lengkongsari Kecamatan Tawang Kota Tasikmalaya yang mendapat bantuan Program Keluarga Harapan (PKH) yang merupakan masyarakat tidak produktif secara ekonomis. Metode yang digunakan meliputi ceramah, praktik langsung, dan diskusi. Hasil kegiatan memyimpulkan bahwa: 1) Pengetahuan peserta tentang strategi kewirausahaan dan digital marketing meningkat; 2) Masyarakat dapat membuat dan mengemas teh binahong; dan 3) Kegiatan ini telah memberi manfaat bagi masyarakat Sidorejo, khususnya ibu-ibu PKK dengan meningkatnya keinginan peserta menjual produk the binahong pada salah satu akun digital marketing.

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