scholarly journals Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study

2019 ◽  
Vol 11 (6) ◽  
pp. 130 ◽  
Author(s):  
Juan José López García ◽  
David Lizcano ◽  
Celia MQ Ramos ◽  
Nelson Matos
Keyword(s):  
Literature Review ◽  
Digital Economy ◽  
Digital Marketing ◽  
Key Factors ◽  
New Approach ◽  
Web Technologies ◽  
Critical Methodology ◽  
Internet Users ◽  
Marketing Actions ◽  
Depth Interviews

Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become important factors in campaigns, which attract and retain Internet users. This study aims to identify the main ways in which users can be gained and retained by using Digital Marketing. The Delphi method with in-depth interviews was the methodology used in this study. The results of the research show the most important actions for achieving user recruitment and loyalty with Digital Marketing from the opinions of consulted experts. The limitations of this study are those related to the number of experts included in the study, and the number of research papers consulted in the literature review. The literature review and the results of this research are used to propose new solid research with a consolidated critical methodology. This research deals with a new approach that will optimize web technologies for the evolution of user trends, and therefore, will be of academic and professional use for marketing managers and web solution developers. The conclusions of the investigation show the key factors, discarding others that do not affect the optimization of conversions in B2C businesses such as the duration of the session and the rebound percentage. Likewise, the results of the research identify the specific actions that must be carried out to attract and retain users in B2C companies that use the Digital Marketing ecosystem on the Internet. The requirements for companies that wish to implement a model to optimize conversions using the current digital economy are also shown.

scholarly journals APLIKASI MODEL E-MARKETPLACE DALAM E-AGRIBUSINESS

MEDIAGRO ◽  
2019 ◽  
Vol 14 (01) ◽  
Author(s):  
Hilmi Arija Fachriyan ◽  
I Putu Eka Wijaya
Keyword(s):  
Customer Service ◽  
Digital Economy ◽  
The Internet ◽  
Key Factors ◽  
Level Of Involvement ◽  
Advantages And Disadvantages ◽  
Internet Users ◽  
Industry Standards ◽  
Electronic Marketing

Economic activity is currently entering an era called the era of digital economy. Digital economy involves the process of e-business or e-commerce that utilizes the internet network. The rapid growth of internet users in Indonesia has affected the agribusiness sector to adopt e-commerce called e-agribusiness.In line with the development of the internet, a new understanding of electronic marketing paradigm in e-agribusiness in the form of e-marketplace. Some agribusiness e-marketplace sites have been born in Indonesia such as "agromaret.com", "kecipir.com", "limakilo.id", and "agribisnispedia.com". These five agribusiness e-marketplaces each have their own characteristics, advantages and disadvantages. Basically, the success of an e-marketplace depends heavily on the level of involvement of the participating participants. The lack of e-marketplace reliability is often criticized as one of the key factors that reduce the confidence of sellers or buyers to participate. The process of maturing the e-marketplace is needed to influence the user's perception of the quality of the technical service, the quality of the content service and the quality of customer service. Therefore, there is pressure on the provider side to improve the quality of its services and offer something unique above industry standards to achieve a competitive advantage over other agribusiness e-marketplaces. Keywords:e-commerce, e-agribusiness, e-marketplace.

scholarly journals "Humanized Robots": A Proposition of Categories to Understand Virtual Influencers

2021 ◽  
Vol 25 ◽  
Author(s):  
Antonio Batista da Silva Oliveira ◽  
Paula Chimenti
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Digital Marketing ◽  
Future Research ◽  
Marketing Communication ◽  
Management Decisions ◽  
Future Studies ◽  
The Real ◽  
Depth Interviews

Worldwide investments in influencer marketing are growing and could reach US$ 101 billion in 2020. But how can the brands shield themselves from scandals and other limitations of human influencers? The solution for many companies has involved robots. Virtual influencers (VI) are virtual robots that can emulate human appearance and behaviour and have become a trend in marketing. This study analyses how non-human influencers affect marketing communication by adopting two methods that are unpublished in the investigation of this phenomenon: a systematic literature review and netnography in conjunction with in-depth interviews with specialists resulting in the study identifying five categories (two of which are unpublished and unexplored in the literature) that can facilitate management decisions and also future studies around VIs: anthropomorphism/humanization, attractiveness, authenticity, scalability, and controllability. This study also identified more convergences than divergences between the virtual and the real and between humans and non-humans, generating challenges, opportunities, and guidelines for future research and for assisting management in making decisions concerning digital marketing.

scholarly journals Globotics Driven Digital Transformation: A Bright Future for Internships, Digital Marketing and E-Commerce Education

2020 ◽  
Vol 6 (3) ◽  
pp. 20-28
Author(s):  
Suresh Sood ◽  
Hugh Pattinson
Keyword(s):  
Digital Marketing ◽  
Social Commerce ◽  
Marketing Practice ◽  
New Approach ◽  
Entry Level ◽  
Marketing Education ◽  
Marketing Social ◽  
Brighter Future ◽  
Depth Interviews ◽  
Insight Into

This paper introduces a new approach, Globotics (Baldwin 2019), with the main focus directed towards the lack of skills in digital marketing and e-commerce. Globotics is assumed to provide insights for the adoption of a pedagogy of experiential learning. Furthermore, the adoption of globotics (ibid) may potentially lead towards a brighter future for tertiary marketing education, as well as fulfil the diverse needs of Asia and Oceania regarding the acquisition of digital marketing talent. The author conducted in-depth interviews with academics and practitioners in order to gain insight into the overall context of marketing practice. Upon reviewing the data, informats have, recognizing its value, highlighted the differences between digital and its counter point – traditional marketing. We assumed that tracking the online search trends can help solidify and feedback some information where past search demands for digital marketing, social media marketing e-commerce marketing and social commerce. An online service using “globotics” (Baldwin 2019) provides a promising approach towards solving the problems of both digital marketing curriculum and scarce talent linking marketing educators and students with practitioners. Importantly, with globotics marketing students as interns have an opportunity to take on tasks well beyond previous undergrad and postgrad entry- level roles of the last century.

Digital society technologies: benefits and risks

2021 ◽  
Author(s):  
Anna Vladimirovna Kostina
Keyword(s):  
Large Scale ◽  
Prime Minister ◽  
Digital Economy ◽  
Key Factors ◽  
New Approach ◽  
Goods And Services ◽  
Production Technologies ◽  
The Russian Federation ◽  
Definition Of ◽  
Systematic Program

In his Address to the Federal Assembly on December 1, 2016, the President of Russia outlined the relevance of the systematic program of the digital economy related to the development of the “economy of a new technological generation”. The definition of the digital economy was presented in the Strategy for the Development of the Information Society in the Russian Federation for 2017–2030, published a little later, as an activity in which the key factors of production are data presented in digital form, while their processing and use in large volumes, including directly at the time of their formation, allow to significantly increase the efficiency, quality and productivity in various types of production, technologies, equipment during storage, sale, delivery and consumption of goods and services, in comparison with traditional forms of management. Today, the digital transformation of society, its economic, financial, social spheres, and education has acquired a large-scale nature. In October 2020, Russian Prime Minister M. Mishustin signed Resolution No. 1646 on a new approach to digitalization of government agencies. The article shows the unconditional benefits of the introduction of digital technologies, as well as the risks associated with their implementation.

Development of an Approach to Evaluate Website Effectiveness

2021 ◽  
Vol 13 (23) ◽  
pp. 13304
Author(s):  
Majid H. Alsulami ◽  
Mashael M. Khayyat ◽  
Omar I. Aboulola ◽  
Mohammed S. Alsaqer
Keyword(s):  
Literature Review ◽  
The Internet ◽  
Design Standards ◽  
New Approach ◽  
Final Version ◽  
Shared Set ◽  
Internet Users

The internet has been used by individuals, organizations, and governments for business, sports, health, banking, advertisement, education, and other services. Many websites have been developed and designed in the last several decades. However, most have not been developed and designed according to a shared set of design standards. Consequently, there is a need for an approach to evaluate the effectiveness of a website. A literature review was conducted to develop such an approach. Four experts were then consulted to inspect and evaluate the approach, and a questionnaire was completed by three categories: Internet users, website developers, and others to determine its final version. This research resulted in the development of an approach to evaluate website effectiveness, composed of three major criteria: design, content, and functionality, and 17 sub-criteria. The significance of this new approach is that it allows stakeholders to evaluate their websites and determine how to improve them in order to achieve their vision and mission.

Analysis of the Bank of Russia information policy

2017 ◽  
pp. 88-110 ◽  
Author(s):  
S. Drobyshevsky ◽  
P. Trunin ◽  
A. Bozhechkova ◽  
E. Gorunov ◽  
D. Petrova
Keyword(s):  
Interest Rate ◽  
Nonparametric Tests ◽  
Information Policy ◽  
Var Models ◽  
New Approach ◽  
Interest Rate Policy ◽  
News Reports ◽  
Internet Users ◽  
Rate Policy ◽  
Exchange Markets

The article investigates the Bank of Russia information policy using a new approach to measuring information effects on Russian data, including the analysis of the tonality of news reports, as well as internet users’ queries on Google. The efficiency of regulator’s information signals is studied using EGARCH-, VAR- models, as well as nonparametric tests. The authors conclude that the regulator communicates effectively in terms of the predictability of interest rate policy, the degree to which information signals affect the money and foreign exchange markets.

A Literature Review On Anti Virus And Its Analysis

Think India ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 315-328
Author(s):  
Vishal Patel ◽  
Pravin H. Bhathawala
Keyword(s):  
Literature Review ◽  
Computer Systems ◽  
The Internet ◽  
Its Analysis ◽  
Internet Users ◽  
Online Consumers ◽  
Virus Attack

Anti Virus are nasty software’s. It is designed to damage computer systems without the knowledge of the owner using the system and technique advancements are posing big challenges for researchers in both academia and the industry. The purpose of this study is to examine the available literatures on Anti Virus analysis and to determine how research has evolved and advanced in terms of quantity, content and publication outlets. Most Anti Virus programs are large and complex and one can’t possibly understand every detail. Educating the internet users about Anti Virus attack, as well as the implementation and proper application of anti-Anti Virus tools, are critical steps in protecting the identities of online consumers against Anti Virus attacks.

scholarly journals Fuzzy Inner Product Space: Literature Review and a New Approach

Mathematics ◽  
2021 ◽  
Vol 9 (7) ◽  
pp. 765
Author(s):  
Lorena Popa ◽  
Lavinia Sida
Keyword(s):  
Literature Review ◽  
Product Space ◽  
Inner Product Space ◽  
Inner Product ◽  
Product Spaces ◽  
Comprehensive Overview ◽  
New Approach ◽  
Inner Product Spaces ◽  
Product Function ◽  
Suitable Definition

The aim of this paper is to provide a suitable definition for the concept of fuzzy inner product space. In order to achieve this, we firstly focused on various approaches from the already-existent literature. Due to the emergence of various studies on fuzzy inner product spaces, it is necessary to make a comprehensive overview of the published papers on the aforementioned subject in order to facilitate subsequent research. Then we considered another approach to the notion of fuzzy inner product starting from P. Majundar and S.K. Samanta’s definition. In fact, we changed their definition and we proved some new properties of the fuzzy inner product function. We also proved that this fuzzy inner product generates a fuzzy norm of the type Nădăban-Dzitac. Finally, some challenges are given.

scholarly journals A CONTROL LIST FOR THE SYSTEMATIC IDENTIFICATION OF DISTURBANCE FACTORS

2021 ◽  
Vol 1 ◽  
pp. 51-60
Author(s):  
Peter Welzbacher ◽  
Gunnar Vorwerk-Handing ◽  
Eckhard Kirchner
Keyword(s):  
Literature Review ◽  
Product Development ◽  
Model Theory ◽  
Development Process ◽  
Product Development Process ◽  
Key Factors ◽  
Starting Point ◽  
Disturbance Factor ◽  
Systematic Identification

AbstractThe importance of considering disturbance factors in the product development process is often emphasized as one of the key factors to a functional and secure product. However, there is only a small number of tools to support the developer in the identification of disturbance factors and none of them yet ensures that the majority of occurring disturbance factors is considered. Thus, it is the aim of this contribution to provide a tool in form of a control list for the systematic identification of disturbance factors. At the beginning of this contribution, the terms “disturbance factor” and “uncertainty” are defined based on a literature review and different approaches for the classification of uncertainty are presented. Subsequently, the fundamentals of multipole based model theory are outlined. Moreover, a first approach in terms of a control list for a systematic identification of disturbance factors is discussed. Based on the discussed approach and taking the identified weaknesses as a starting point, a control list is presented that combines the existing basic concept of the control list with the fundamentals of multipole based model theory.

scholarly journals Exploring Environmental and Economic Costs and Benefits of a Forest-Based Circular Economy: A Literature Review

Forests ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 436
Author(s):  
Dimitra C. Lazaridou ◽  
Anastasios Michailidis ◽  
Marios Trigkas
Keyword(s):  
Cluster Analysis ◽  
Literature Review ◽  
Circular Economy ◽  
Descriptive Analysis ◽  
Forest Sector ◽  
Economic Costs ◽  
Key Factors ◽  
Scientific Publications ◽  
Forest Ecosystem Services

The role of a forest sector in the transition to a circular economy (CE) is critical. Therefore, the purpose of this study is to summarize the main findings of the most important published articles and to provide insights on the interdisciplinary space at the interface of concepts related to a forest-based CE. Moreover, it attempts to assess the challenges raised from adopting the CE in forest sector. Through a systematic literature review, 69 scientific publications were selected and evaluated by two sights: (i) a descriptive analysis and (ii) a cluster analysis of the keywords related to the forest-based CE. The study highlights the need for additional survey on optimizing the interaction between forest ecosystem services and circular economy. Further discussion is also needed about the relations of the key factors associated with the forest-based circular economy, as they emerged from the cluster analysis and the co-occurrence network map.

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