Brand Construction of Chinese Traditional Handicrafts in the We-Media era—A Case Study of “Rushanming”, a Ru Ware Brand

With the rapid development of electronic industry, "We-media + brand agriculture" model of development also gradually developed, and the tropical agriculture in our country belongs to the "niche" agriculture, awareness is low, in the since the "We-media + brand agriculture" development in our country, is still at a disadvantage, both faces enormous opportunities for development, at the same time to meet the challenge. Taking the Chinese Academy of Tropical Agricultural Sciences as an example, this paper discusses the problems, opportunities and challenges in the brand construction and development of tropical agriculture under the background of "We-media", and puts forward countermeasures and suggestions for the brand development of tropical agriculture.

Download Full-text

Carry out the Green Brand Construction: A Case Study

Applied Mechanics and Materials ◽

10.4028/www.scientific.net/amm.644-650.5893 ◽

2014 ◽

Vol 644-650 ◽

pp. 5893-5896

Author(s):

Hu Xiao

Keyword(s):

Product Information ◽

Third Party ◽

Brand Strategy ◽

Green Product ◽

Registered Trademark ◽

The Third ◽

Brand Construction ◽

Trademark Registration ◽

Information Tracing

It is of great significance to carry out the green brand construction for enterprise’s sustainable development. Shanghai WANSHIFA, an industrial head company in Shanghai, constructs green brand successfully through clearing brand strategy of green company, implementing the third party certification, special trademark registration, improving the product traceability and setting different brand sales paths and strategies according to the characteristics of brands. The practice shows that it is necessary for the green product brand to locate the green brand strategy correctly. The application of a unique registered trademark of third-party certification is necessary for the enterprise. The success of green brand needs effectively marketing strategy and network. The green product information tracing system is the trend for the green brand construction.

Download Full-text

The Genesis and Internal Dynamics of El Salvador's People's Revolutionary Army, 1970–1976

Behavioral and Brain Sciences ◽

10.1017/s0140525x13009850 ◽

2014 ◽

Vol 38 (01) ◽

pp. 102-129

Author(s):

ALBERTO MARTÍN ÁLVAREZ ◽

EUDALD CORTINA ORERO

Keyword(s):

Latin America ◽

El Salvador ◽

Early Years ◽

Left Wing ◽

Internal Dynamics ◽

Internal Coherence ◽

The 1960S

AbstractUsing interviews with former militants and previously unpublished documents, this article traces the genesis and internal dynamics of the Ejército Revolucionario del Pueblo (People's Revolutionary Army, ERP) in El Salvador during the early years of its existence (1970–6). This period was marked by the inability of the ERP to maintain internal coherence or any consensus on revolutionary strategy, which led to a series of splits and internal fights over control of the organisation. The evidence marshalled in this case study sheds new light on the origins of the armed Salvadorean Left and thus contributes to a wider understanding of the processes of formation and internal dynamics of armed left-wing groups that emerged from the 1960s onwards in Latin America.

Download Full-text

Culture and the plasticity of perception

Behavioral and Brain Sciences ◽

10.1017/s0140525x19002887 ◽

2020 ◽

Vol 43 ◽

Author(s):

Michael Lifshitz ◽

T. M. Luhrmann

Keyword(s):

Cultural Context ◽

Sensory Experience ◽

Cultural Learning ◽

The World

Abstract Culture shapes our basic sensory experience of the world. This is particularly striking in the study of religion and psychosis, where we and others have shown that cultural context determines both the structure and content of hallucination-like events. The cultural shaping of hallucinations may provide a rich case-study for linking cultural learning with emerging prediction-based models of perception.

Download Full-text

Dual systems for all: Higher-order, role-based relational reasoning as a uniquely derived feature of human cognition

Behavioral and Brain Sciences ◽

10.1017/s0140525x19000451 ◽

2019 ◽

Vol 42 ◽

Author(s):

Daniel J. Povinelli ◽

Gabrielle C. Glorioso ◽

Shannon L. Kuznar ◽

Mateja Pavlic

Keyword(s):

Temporal Reasoning ◽

Higher Order ◽

Important Case ◽

Human Cognition ◽

Relational Reasoning ◽

Dual Systems ◽

First Order ◽

Reasoning System ◽

Role Based

Abstract Hoerl and McCormack demonstrate that although animals possess a sophisticated temporal updating system, there is no evidence that they also possess a temporal reasoning system. This important case study is directly related to the broader claim that although animals are manifestly capable of first-order (perceptually-based) relational reasoning, they lack the capacity for higher-order, role-based relational reasoning. We argue this distinction applies to all domains of cognition.

Download Full-text

Sociocultural memory development research drives new directions in gadgetry science

Behavioral and Brain Sciences ◽

10.1017/s0140525x19000979 ◽

2019 ◽

Vol 42 ◽

Author(s):

Penny Van Bergen ◽

John Sutton

Keyword(s):

Episodic Memory ◽

Autobiographical Memory ◽

Developmental Psychology ◽

Cross Cultural ◽

Memory Development ◽

Development Research ◽

Cultural Research ◽

New Directions ◽

Cross Cultural Research

Abstract Sociocultural developmental psychology can drive new directions in gadgetry science. We use autobiographical memory, a compound capacity incorporating episodic memory, as a case study. Autobiographical memory emerges late in development, supported by interactions with parents. Intervention research highlights the causal influence of these interactions, whereas cross-cultural research demonstrates culturally determined diversity. Different patterns of inheritance are discussed.

Download Full-text

Construction of plastic contact deformation maps on ceramics: a case study on aluminum nitride

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100165641 ◽

1996 ◽

Vol 54 ◽

pp. 636-637

Author(s):

D. L. Callahan

Keyword(s):

Plastic Deformation ◽

Aluminum Nitride ◽

Mechanical Response ◽

Three Dimensional ◽

Bright Field Image ◽

Perfectly Plastic ◽

Contrast Analysis ◽

Deformation Patterns

Modern polishing, precision machining and microindentation techniques allow the processing and mechanical characterization of ceramics at nanometric scales and within entirely plastic deformation regimes. The mechanical response of most ceramics to such highly constrained contact is not predictable from macroscopic properties and the microstructural deformation patterns have proven difficult to characterize by the application of any individual technique. In this study, TEM techniques of contrast analysis and CBED are combined with stereographic analysis to construct a three-dimensional microstructure deformation map of the surface of a perfectly plastic microindentation on macroscopically brittle aluminum nitride.The bright field image in Figure 1 shows a lg Vickers microindentation contained within a single AlN grain far from any boundaries. High densities of dislocations are evident, particularly near facet edges but are not individually resolvable. The prominent bend contours also indicate the severity of plastic deformation. Figure 2 is a selected area diffraction pattern covering the entire indentation area.

Download Full-text