scholarly journals Destination Image of DMO and UGC on Instagram: A Machine-Learning Approach

2022 ◽  
pp. 343-355
Author(s):  
Roman Egger ◽  
Oguzcan Gumus ◽  
Elza Kaiumova ◽  
Richard Mükisch ◽  
Veronika Surkic
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Destination Image ◽  
User Generated Content ◽  
Learning Approach ◽  
Projected Image ◽  
Machine Learning Approach ◽  
Destination Brand ◽  
Practical Implications ◽  
Insight Into

AbstractSocial media plays a key role in shaping the image of a destination. Although recent research has investigated factors influencing online users’ perception towards destination image, limited studies encompass and compare social media content shared by tourists and destination management organisations (DMOs) at the same time. This paper aims to determine whether the projected image of DMOs corresponds with the destination image perceived by tourists. By taking the Austrian Alpine resort Saalbach-Hinterglemm as a case, a netnographic approach was applied to analyse the visual and textual posts of DMO and user-generated content (UGC) on Instagram using machine learning. The findings reveal themes that are not covered in the posts published by marketers but do appear in UGC. This study adds to the existing literature by providing a deeper insight into destination image formation and uses a qualitative approach to assess destination brand image. It further highlights practical implications for the industry regarding DMOs’ social media marketing strategy.

scholarly journals Content-based features predict social media influence operations

2020 ◽  
Vol 6 (30) ◽  
pp. eabb5824 ◽  
Author(s):  
Meysam Alizadeh ◽  
Jacob N. Shapiro ◽  
Cody Buntain ◽  
Joshua A. Tucker
Keyword(s):  
United States ◽  
Machine Learning ◽  
Social Media ◽  
The United States ◽  
User Generated Content ◽  
Learning Approach ◽  
Monthly Basis ◽  
Twitter Data ◽  
Random Samples ◽  
Machine Learning Approach

We study how easy it is to distinguish influence operations from organic social media activity by assessing the performance of a platform-agnostic machine learning approach. Our method uses public activity to detect content that is part of coordinated influence operations based on human-interpretable features derived solely from content. We test this method on publicly available Twitter data on Chinese, Russian, and Venezuelan troll activity targeting the United States, as well as the Reddit dataset of Russian influence efforts. To assess how well content-based features distinguish these influence operations from random samples of general and political American users, we train and test classifiers on a monthly basis for each campaign across five prediction tasks. Content-based features perform well across period, country, platform, and prediction task. Industrialized production of influence campaign content leaves a distinctive signal in user-generated content that allows tracking of campaigns from month to month and across different accounts.

scholarly journals News Classification Using Machine Learning

2021 ◽  
Vol 9 (5) ◽  
pp. 23-27
Author(s):  
SHWETA MAHAJAN
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Performance Improvement ◽  
Vital Role ◽  
Learning Approach ◽  
Entertainment Education ◽  
Meaningful Information ◽  
Textual Data ◽  
Machine Learning Approach

There are plenty of social media webpages and platforms producing the textual data. These different kind of a data needs to be analysed and processed to extract meaningful information from raw data. Classification of text plays a vital role in extraction of useful information along with summarization, text retrieval. In our work we have considered the problem of news classification using machine learning approach. Currently we have a news related dataset which having various types of data like entertainment, education, sports, politics, etc. On this data we have applying classification algorithm with some word vectorizing techniques in order to get best result. The results which we got that have been compared on different parameters like Precision, Recall, F1 Score, accuracy for performance improvement.

An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania

2020 ◽  
pp. 246-267
Author(s):  
Androniki Kavoura ◽  
Florin Nechita
Keyword(s):  
Social Media ◽  
Rural Area ◽  
Exploratory Study ◽  
New Technologies ◽  
Destination Image ◽  
User Generated Content ◽  
International Tourism ◽  
Projected Image

The advent of new technologies has brought forth an incredible power to online users of social media who may act as active contributors and co-creators of the tourism communication and promotion of the areas that have visited, influencing in that way the online image that is created for an area, a region or a country. The user-generated content (UGC) that is created and uploaded, text and/or travel photos allows research to examine tourists' behavior. How can this be depicted with the use of photos taken from visitors for a rural area? The present chapter aims to (a) examine the destination image of Brasov County's (Romania) based on UGC created via photos uploaded on Facebook by a selected group of visitors in the area; (b) to examine the projected image and strategy in official Brasov County's websites and strategic documents and (c) to create a set of recommendations for the promotion of the Brasov County's rural area on the international tourism market.

Telugu News Data Classification Using Machine Learning Approach

2022 ◽  
pp. 181-194
Author(s):  
Bala Krishna Priya G. ◽  
Jabeen Sultana ◽  
Usha Rani M.
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Research Work ◽  
Learning Approach ◽  
Fake News ◽  
Learning Models ◽  
Machine Learning Classifiers ◽  
Proposed Model ◽  
Machine Learning Approach ◽  
Machine Learning Models

Mining Telugu news data and categorizing based on public sentiments is quite important since a lot of fake news emerged with rise of social media. Identifying whether news text is positive, negative, or neutral and later classifying the data in which areas they fall like business, editorial, entertainment, nation, and sports is included throughout this research work. This research work proposes an efficient model by adopting machine learning classifiers to perform classification on Telugu news data. The results obtained by various machine-learning models are compared, and an efficient model is found, and it is observed that the proposed model outperformed with reference to accuracy, precision, recall, and F1-score.

scholarly journals Machine Learning Approach for User Accounts Identification with Unwanted Information and data

2018 ◽  
Vol 2 (3) ◽  
pp. 119-127 ◽  
Author(s):  
Abhishek Kumar ◽  
TVM SAIRAM
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Online Social Networks ◽  
Social Media Analytics ◽  
Learning Approach ◽  
Efficient Manner ◽  
Implementation Phase ◽  
Large Numbers ◽  
The Social ◽  
Machine Learning Approach

Machine Learning used for many real-time issues in many organizations and the purpose of social media analytics machine learning models are used most prominently and to identify the genuine accounts and the information in the social media we are here with a new pattern of identification. In this pattern of the model, we are proposing some words which are hidden to identify the accounts with fake data and the some of the steps we are proposing will help to identify the fake and unwanted accounts in Facebook in an efficient manner. Clustering in machine learning will be used, and before that, we are proposing a suitable architecture and the process flow which can identify the fake and suspicious accounts in the social media. This article will be on machine learning implementations and will be working on OSN (online social networks). Our work will be more on Facebook which is maintaining more amount of accounts and identifying which are overruling the rules on privacy and protection of the user content. Machine learning supervised models will be used for text classification, and CNN of unsupervised learning performs the image classification, and the explanation will be given in the implementation phase. There are large numbers of algorithms we can consider for machine learning implementations in the social networking and here we considered mainly on CNN because of having the feasibility of implementation in different rules and we can eliminate the features we don’t need. Feature extraction is quite simple using CNN.

scholarly journals Analisis Sentimen Pada Maskapai Penerbangan di Platform Twitter Menggunakan Algoritma Support Vector Machine (SVM)

Teknika ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 18-26
Author(s):  
Hendry Cipta Husada ◽  
Adi Suryaputra Paramita
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Support Vector Machine ◽  
Cross Validation ◽  
Support Vector ◽  
Learning Approach ◽  
Social Media Platform ◽  
Machine Learning Approach ◽  
Media Platform ◽  
Fold Cross Validation

Perkembangan teknologi saat ini telah memberikan kemudahan bagi banyak orang dalam mendapatkan dan menyebarkan informasi di berbagai social media platform. Twitter merupakan salah satu media yang kerap digunakan untuk menyampaikan opini sebagai bentuk reaksi seseorang atas suatu hal. Opini yang terdapat di Twitter dapat digunakan perusahaan maskapai penerbangan sebagai parameter kunci untuk mengetahui tingkat kepuasan publik sekaligus bahan evaluasi bagi perusahaan. Berdasarkan hal tersebut, diperlukan sebuah metode yang dapat secara otomatis melakukan klasifikasi opini ke dalam kategori positif, negatif, atau netral melalui proses analisis sentimen. Proses analisis sentimen dilakukan dengan proses data preprocessing, pembobotan kata menggunakan metode TF-IDF, penerapan algoritma, dan pembahasan atas hasil klasifikasi. Klasifikasi opini dilakukan dengan machine learning approach memanfaatkan algoritma multi-class Support Vector Machine (SVM). Data yang digunakan dalam penelitian ini adalah opini dalam bahasa Inggris dari para pengguna Twitter terhadap maskapai penerbangan. Berdasarkan pengujian yang telah dilakukan, hasil klasifikasi terbaik diperoleh menggunakan SVM kernel RBF pada nilai parameter 𝐶(complexity) = 10 dan 𝛾(gamma) = 1, dengan nilai accuracy sebesar 84,37% dan 80,41% ketika menggunakan 10-fold cross validation.

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