scholarly journals A Semiotic Approach to Conceptual Modelling

2014 ◽  
pp. 1-12 ◽  
Author(s):  
Antonio L. Furtado ◽  
Marco A. Casanova ◽  
Simone Diniz Junqueira Barbosa
Keyword(s):  
Conceptual Modelling ◽  
Semiotic Approach

Tubuh dan Seksualitas Perempuan dalam Iklan Resik V dan Sumber Ayu

Metahumaniora ◽  
2017 ◽  
Vol 7 (2) ◽  
pp. 30
Author(s):  
Mayang Nurmala Indah
Keyword(s):  
Sexual Desire ◽  
Visual Data ◽  
Semiotic Approach

ABSTRAKPenelitian ini membahas tubuh dan seksualitas perempuan dalam iklan ResikV dan Sumber Ayu. Iklan yang diteliti adalah Resik V Khasiat Manjakani versi InnekeKhoeserawati dan Sumber Ayu Sabun Daun Sirih versi Dian Nitami. Penelitian inimenggunakan pendekatan semiotika, dengan mengkaji tanda-tanda pada iklan di dalamdata tekstual maupun visual baik secara denotatif dan konotatif. Tujuan penelitian iniadalah untuk memperoleh gambaran mengenai tubuh dan seksualitas perempuan didalam iklan. Penelitian ini menunjukkan bahwa genitalia perempuan ditempatkan sebagairepresentasi keseluruhan diri perempuan. Penggambaran seksualitas perempuan didalam iklan menunjukkan beberapa kecenderungan yaitu perempuan sebagai penjagakeharmonisan rumah tangga, sebagai penjamin terpenuhinya hasrat seksual laki-laki,serta adanya tuntutan bagi perempuan untuk mempertahankan kemudaan tubuh danseksualitasnya. Kedua iklan juga mengerucutkan perempuan pada fungsinya sebagaiistri yang mengurusi suami serta pada fungsi domestik sebagai pengurus rumah tangga.Kata Kunci: iklan, perempuan, seksualitas, semiotika, tubuhABSTRACTThis research discusses body and sexuality of woman in Resik V and Sumber Ayuadvertising. Spesifically, the ads discussed here are Resik V Khasiat Manjakani in InnekeKoesherawati’s version and Sumber Ayu Sabun Daun Sirih in Dian Nitami’s version. This researchapplies semiotic approach in which the signs in textual and visual data are examined in thedennotatif and connotatif order. The aim of this research is that to find out how women’s bodyand sexuality are represented in Resik V and Sumber Ayu. This research shows that woman’sgenital organ is positioned as the representation of the whole woman’s Self. The description ofwomen’s sexuality in both advertisings points out several tendencies which are as follows. Firstly,woman is positioned as a person who is responsible to keep the marriage in harmony. Secondly,woman is pictured as person who guarrantees the fulfilment of man’s sexual desire. Thirdly, theads indicate a demand on woman to keep their body and sexuality young and fresh. It can also besaid that both Resik V and Sumber Ayu narrow the function of woman as wife who is in chargein serving their husband well and focus to highlight the domestic function of woman.Keywords: advertising, body, semiotics, sexuality, woman

ANALISIS VISUAL PADA SAMPUL DEPAN MAJALAH DESAIN GRAFIS “CONCEPT” EDISI ULTAH PERDANA (Sebuah Kajian Semiotika)

DeKaVe ◽  
2013 ◽  
Vol 1 (2) ◽  
Author(s):  
Prayanto WH
Keyword(s):  
Graphic Design ◽  
Roland Barthes ◽  
Specific Design ◽  
Design Work ◽  
Design Elements ◽  
Semiotic Approach ◽  
Short Time ◽  
Content Information ◽  
Magazine Cover

Magazine is one of the forms of mass media that has fungsikomunikasi to convey information to mass audiences. The cover is an important element because it is through cover / cover one can guess the contents of the magazine, as well as further interested to know further information contained therein. On a magazine cover consists of drawings and writings are arranged in such a way that looks interesting and has meaning Press publications, especially magazines, today's not enough just to rely on the quality of news or manuscript, although verbal aspect is very important. It must be recognized that the visual aspects (design) as the cover / envelope has crucial role to capture the prospective reader. For the cover of a magazine is a window that shows the content information, can be either a text or photographs, illustrations, and design elements. The function of a magazine cover is to attract, dazzle prospective readers, by way influence the thoughts flow in a short time. So it's no wonder much current the magazine publisher who made the cover of such a way as to attract the attention of prospective readers. Thus the task of designers to magazine cover to create designs that attract the attention of the reader becomes increasingly severe. This study tries to analyze a visual on the front cover Magazine Graphic Design 'Concept' birthday inaugural edition by using the Roland Barthes' semiotic approach. As Roland Barthes (1984), any simple "design work (magazine cover)" continue to play in management of the sign. So that will generate a message (image) specific. Design cover, usually contains the elements of the sign in the form of objects, context of the environment, people or other beings who provide meaning to objects, and text (of writing) that reinforce the meaning.Keyword: cover, magazine Concept, semiotics

SEMINAL BREAKTHROUGH IN TACTILE PICTOGRAM DESIGN FOR VISUALLY IMPAIRED IN TRAIN STATION

2020 ◽  
Vol 13 (2) ◽  
pp. 55-60
Author(s):  
Fariz Fadhlillah
Keyword(s):  
Public Transportation ◽  
Visually Impaired ◽  
Great Opportunity ◽  
Train Station ◽  
Impaired Ability ◽  
Semiotic Approach ◽  
The Media ◽  
Impaired Person ◽  
Pictorial Form ◽  
The Ideal

One of the ideal public transportation facilities for the visually impaired in daily activities is trains. To be used at maximum, there is a need for communicative media to support the independence of orientation and mobility for the visually impaired in the train station. The media plays a role in supporting visually impaired individuals to know where they are, where to go, and how to reach the destination. The previous result regarding visually impaired ability to identify pictorial form which is designed with Primadi Tabrani’s ancient visual language semiotic approach shows a great opportunity for a pictogram to be the solution. However, the challenge is how to make the visually impaired person understand the meaning description that has been designed into tactile pictogram by touch. Basic consideration in designing process is the clarity of visual form when being touched, which is influenced by the way the shape is drawn and the tactile height

Revisiting Harold Pinter’s The Caretaker: a Semiotic Study of the Dramatis Personae

2019 ◽  
Vol 16 (1B) ◽  
Author(s):  
Khaled Besbes
Keyword(s):  
Present Article ◽  
Analytical Method ◽  
Comprehensive Analysis ◽  
Positive Outcomes ◽  
Semiotic Analysis ◽  
Sign Systems ◽  
Semiotic Approach ◽  
Stage Props

Abstract: The present article sought to offer a semiotic analysis of Pinter’s The Caretaker’s characters as signifers in their own right. The article also aimed at studying the play’s dramatis personae as loci of multi-coded expressions, with a focus on the various modes of signifcation associated with them. Using semiotics as an analytical method, the author explored the linguistic and paralinguistic features of the characters’ discourses as signs in relation to the play’s pivotal themes, their kinesic and body expressions as indexical signs, as well as their distinctive proxemic behavior(s) onstage. Some attention was also given to the characters’ handling of stage props and the special meanings attached to them as replicators of character personality. The results of the discussion showed that using a semiotic approach to analyze The Caretaker’s characters can yield positive outcomes in terms of comprehensive analysis and interpretation of the characters as dynamic unities of interrelated sign-systems. Keywords: Pinter, semiotics, dramatis personae, linguistic, kinesic, proxemic

Mitos Dalam Film Si Kabayan Berjudul "TARUHAN" Karya Didi Petet

2019 ◽  
Vol 2 (02) ◽  
pp. 43-53
Author(s):  
Iwan Muhammad Ridwan
Keyword(s):  
Real Life ◽  
Living Environment ◽  
The People ◽  
Semiotic Approach

The research entitled "Myths in the Si Kabayan Film Titled Didi Petet's Betting" aims to uncover a number of myths that actually occur in Sundanese society and analyze them about Roland Barthes's semiotic approach to the meaning of denotation and connotation. In the film Si Kabayan: Bet there are a number of myths which are a blend of myths that have lived in society and myths that were created by Si Kabayan's ingenuity. Si Kabayan's figure is always identified with the character of silly, lazy, but a lot of sense that can often defeat the antagonist he faces. Likewise, this film was produced in 1991. The Kabayan can fool the characters who become antagonists for himself with a number of myths he made. Even so, interpreting the myths that are found in the film Si Kabayan: Bets are needed interpretations from the people who live in Si Kabayan's living environment, because a number of these myths are mostly special myths that are rarely heard in real life. Some myths can also be broken by Si Kabayan himself.

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