Towards the Easy Analysis of Mass Media Audience Reaction on Social Networks via Discursive Category Tools

2015 ◽  
pp. 103-106
Author(s):  
Stefanie Niklander ◽  
Ricardo Soto ◽  
Broderick Crawford
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Audience Reaction ◽  
Media Audience

Social Portrait of Online Mass Media Audience in Russia

Media Watch ◽  
2018 ◽  
Vol 9 (3) ◽  
Author(s):  
Oleg M. Barbakov ◽  
Marina V. Vinogradova ◽  
Alexander A. Shatsky
Keyword(s):  
Mass Media ◽  
Media Audience

THE ROLE OF MASS MEDIA AND SOCIAL NETWORKS IN THE FORMATION OF LEGAL AWARENESS OF YOUNG PEOPLE

2021 ◽  
Vol 74 (2) ◽  
pp. 123-128
Author(s):  
M. Zhumagulov ◽  
Keyword(s):  
Social Networks ◽  
Young People ◽  
Mass Media ◽  
Legal Education ◽  
Legal Culture ◽  
Educational Work ◽  
Main Requirement ◽  
The Media ◽  
The Mass Media

In the proposed article, the author describes the content and directions of the forms of influence of mass media and social networks on the legal culture of young people. Due to the fact that the media and social networks are carriers of modern information, scientific works and their own expert approaches were presented in determining their role in the dissemination of legal knowledge, legal education, legal propaganda. The mass media actively act as a means of conducting legal education among young people. The mass media and the Internet, which inform young people about illegal actions and conduct propaganda on the way to raising the level of legal culture as the main factor in preventing it, are an important tool for combating lawlessness. Conducting legal educational work among young people through the media is the main requirement for the creation of a rule of law State and civil society.

scholarly journals The Speech Act of Threat in Various Communicative Situations

2021 ◽  
pp. 19-23
Author(s):  
Elena Yurina ◽  
Svetlana Doronina
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Speech Act ◽  
The Internet ◽  
Continuous Sampling ◽  
Common Features

The paper attempts to identify common features characteristic of the expression of a threat in different communicative situations, as well as to describe the circumstances affecting the choice of certain language means to express threat. The direct and indirect forms of speech aggression seen as threat are studied in four spheres: political, business, everyday vernacular and mass media. We used data obtained by the method of continuous sampling from the Internet as material for the study: screenshots of personal correspondence, posts on social networks, photographs of paper media. In all these data, the speech act of the threat is recorded in writing and represents a threat-warning.

scholarly journals Historical Documentary Game as a Modern Mass Media Product

2019 ◽  
Vol 18 (6) ◽  
pp. 166-176
Author(s):  
M. Yu. Markasov ◽  
O. A. Markasova
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Point Of View ◽  
Historical Evidence ◽  
Network Resources ◽  
Historical Events ◽  
Historical Themes ◽  
Modern Mass

Purpose. The article is devoted to the consideration of narrative media strategies for creating a longread of historical themes in the Russian Internet space. We are talking about the documentary-gaming network resources of Mikhail Zygar – “1917. Free history” and “Map of history”. Results. It is concluded that history is in many respects an object, which is almost endless material for various “experiments with formats”. The article presents the different views of researchers on the nature and modern mechanisms of mediastoritelling. It is noted that the game focuses the reader-user on the immersive nature of the historical Internet product: describes such ways to attract the addressee's attention, such as animation, infographics, reception “past in the present” – social networks become the mechanism of narrative explication of historical events. The materials of the “Map of History” are considered separately from the point of view of their compositional construction. Conclusion. It is argued that the authors of the project have created a complex and interesting rhizomatic mass media product, which can be perceived simultaneously as historical evidence, an exciting documentary game, and a journalistic longread, and an artistic text.

scholarly journals Social Networks in Modern Political Communications: a Concept Analysis of Foreign Periodicals

2021 ◽  
Vol 2021 (3) ◽  
pp. 289-303
Author(s):  
Aleksandra Pisareva
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
New Media ◽  
Political Communication ◽  
Research Topic ◽  
The Internet ◽  
Similar Amount ◽  
Protest Movements ◽  
Role Of The State

Over the past two decades, Russian and foreign researchers have documented the growing influence of social networks on political communication. The Internet has become a new mass media. In Russia, bloggers with more than 3,000 subscribers acquire a mass media status. Internet users are not passive recipients of messages: they distribute them and generate their own content. The Internet is a different kind of reality, where anything is possible. Traditional mass media are less efficient than the Internet in providing news. As a result, the Internet and social networks have become a new means of political interaction. The COVID-19 pandemic boosted the digitalization of mass communications and made this process irreversible. The present article reviews 250 foreign research papers published by Taylor and Francis, Oxford University Press, and SAGE Publications in 2020–2021. The objective was to determine the attractiveness of political communication in social networks as a research topic. 12 % of the articles featured the role of social nets in political communication, Facebook being the most popular research material. A similar amount of papers focused on the behavior of network users and the role of the state in the management of social networks. Foreign terms used to describe the research topic appeared to be different from those used by Russian linguists. For instance, foreign authors use "social media" as a synonym for "sites of social networks", while Russian scientists prefer a much broader interpretation. Some terms and acronyms, such as SNSa, are absent from Russian works. Foreign authors exploit classical political science theories to study the issues of political content, the effect of social networks on protest movements and racial conflicts, and the use of new media in election campaigns. They are unfamiliar with Russian approaches to empirical data analysis, e.g. theory of "weak ties", "close world", two-stage flow of communication, the concept of "third place", etc.

scholarly journals Redes sociais e educação: o que quer a geração alt+tab nas ruas? │ Social Networks and education: what does the alt+tab generation protesting on the streets want?

2014 ◽  
Vol 10 (1) ◽  
Author(s):  
Nelson De Luca Pretto
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Information And Communication Technologies ◽  
Teaching And Learning ◽  
Communication Technologies ◽  
Present System ◽  
Educational Politics ◽  
Production Of Culture ◽  
Information And Communication

RESUMO O artigo parte de uma breve descrição das recentes manifestações populares ocorridas no Brasil em protesto contra diversos aspectos da economia e da política brasileira. Partindo da diversidade de bandeiras de luta destes movimentos, analisa a concepção de ciência por trás das críticas feitas a eles. Descreve a apropriação das tecnologias de informação e comunicação pela juventude na cobertura destes eventos e a crise instalada na tradicional mídia de massa. O texto analisa os conceitos de educação que estão postos em debate, fazendo uma crítica à visão produtivista que toma conta da educação em todo o mundo. A partir destas considerações, propõe a implantação de um “ecossistema pedagógico de aprendizagem e de produção de culturas e conhecimento” como sendo uma das possibilidades para a escola enfrentar os desafios contemporâneos.Palavras-chave: Redes Sociais; Educação; Ativismo; Políticas Educacionais.   ABSTRACT The paper begins with a brief description of recent demonstrations in Brazil against various economic and politics aspects. From the diversity of their demands the paper analyses the concept science used to criticize these demonstrations. The use of Information and Communication Technologies by youth in coverage of these events and the consequent by passing of the traditional mass media are examined. Education was one of the most common complaints and we ask what kind of education they want. Continuing the present system base on productivity approach  will not solve the problem. We propose an “ecosystem of teaching and learning to promote the production of culture and knowledge” as a way for schools to face contemporary challenges.Keywords: Social Networks; Education; Activism; Educational Politics.

scholarly journals Sonic branding: a conceptualization of the mass media audience

2021 ◽  
Author(s):  
Mila Falkenstein
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Active Role ◽  
Media Audiences ◽  
Social Media Platforms ◽  
Sonic Branding ◽  
Contemporary Media ◽  
Media Environments ◽  
Commercial Advertising ◽  
Media Audience

This Major Research Paper (MRP) explores sonic logos, which are short sound bites used in commercial advertising to represent brands to the public. I discuss how these types of sounds are increasingly being used to attract audience attention in the current corporate and mass media landscape. My research is informed by scholarly debates about the role of the audience in contemporary media environments and traces key positions in this debate, including Celia Lury’s (1993) suggestion that contemporary audiences are passive and Philip Napoli’s (2010) suggestion that social media audiences now play a more active role in producing and sharing media content. Henry Jenkins (2004) provides a synthesis of these two views and states that while the audience has the option to be participatory on social media platforms, there is still an increasing trend toward concentrated ownership in the entertainment industry. I conducted interviews with advertising and branding professionals and analyzed the manner in which producers’ conceptualizations of the audience shape sonic branding practices. One key finding of my study is that media producers believe that changes in technology have changed the way that brand and media institutions interact with their audience. Another key finding is that producers view the contemporary media audience as distracted but also ore sophisticated due to their access and use of communication technologies.

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