Methodological Considerations in Cross-national Consumer Research

2017 ◽  
pp. 20-32
Author(s):  
Robert T. Green ◽  
Phillip D. White
Keyword(s):  
Consumer Research ◽  
Methodological Considerations ◽  
Cross National

Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model

2007 ◽  
Vol 34 (2) ◽  
pp. 260-278 ◽  
Author(s):  
Martijn G. De Jong ◽  
Jan-Benedict E. M. Steenkamp ◽  
Jean-Paul Fox
Keyword(s):  
Measurement Invariance ◽  
Consumer Research ◽  
Irt Model ◽  
Cross National

Effect of Globalization on Multicultural Consumer Behavior

2015 ◽  
pp. 1-19
Author(s):  
Lalita A. Manrai ◽  
Ajay K. Manrai ◽  
Tarek T. Mady
Keyword(s):  
Consumer Behavior ◽  
Consumer Research ◽  
Global Economy ◽  
Critical Assessment ◽  
Cross Cultural ◽  
Periodic Review ◽  
The World ◽  
The Future ◽  
Cross National

A great deal has been learned in recent years about the role of culture in consumer behavior. However, the overwhelming scope and fragmented nature of cross-cultural and cross-national consumer research often necessitates a periodic review and critical assessment of the field. We highlight the salient aspects of cross-cultural and cross-national consumer research today by offering a summary of key findings and themes, discussions of major trends, and provide insights into the future of the field. Globalization has created multicultural societies across the world. However there is relatively very limited research on multicultural consumer behavior (MCB). The main purpose of this chapter is to analyze and understand the dynamics of MCB in today's global economy and offer insights into the way forward.

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