scholarly journals How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores: An Abstract

2017 ◽  
pp. 301-301
Author(s):  
Ann-Kristin Knapp ◽  
André Marchand ◽  
Thorsten Hennig-Thurau
Keyword(s):  
Success Factors ◽  
Comprehensive Analysis ◽  
Retail Stores ◽  
Digital World ◽  
Brick And Mortar

E-Learning and the Semantic Web

2015 ◽  
pp. 66-100 ◽  
Author(s):  
Raadila Bibi Mahmud Hajee Ahmud-Boodoo
Keyword(s):  
Higher Education ◽  
Semantic Web ◽  
Success Factors ◽  
Comprehensive Analysis ◽  
Learning Systems ◽  
Education Sector ◽  
Learning Models ◽  
Semantic Web Technology ◽  
Critical Success ◽  
E Learning

A number of 3.0 e-learning systems have been proposed in the literature to capture the numerous benefits that the Semantic Web has to offer to the higher education sector. These 3.0 e-learning systems identify some essential Semantic Web characteristics that are either discussed as stand-alone factors or tend to revolve around the complexities of the Semantic Web technology and its implementation, often disregarding users' needs. Conversely, a comprehensive analysis of e-learning models for higher education in the literature revealed several Critical Success Factors (CSFs) that are relevant to the Semantic Web but often overlooked in 3.0 e-learning models. Consequently, this chapter provides an overview of the CSFs of e-learning relevant to 3.0 e-learning systems as well as an overview of the main Semantic Web characteristics for e-learning to define a new and combined set of 3.0 e-learning characteristics that will holistically represent 3.0 e-learning systems capturing the needs and expectations of users. The new initial 3.0 e-learning model proposed is evaluated within the higher education sector in Mauritius.

Key Success Requirements for Online Brand Management

2010 ◽  
pp. 1-15 ◽  
Author(s):  
Subir Bandyopadhyay ◽  
Rosemary Serjak
Keyword(s):  
Management Strategy ◽  
Success Factors ◽  
Brand Management ◽  
The Internet ◽  
Online Environment ◽  
Key Success Factors ◽  
Online Branding ◽  
Brick And Mortar ◽  
Online Brands ◽  
Key Features

In recent years, many online brands (or e-brands) have emerged. For a brick-and-mortar brand to excel in the online environment, the brand manager must appreciate some of the key features of the Internet and make adjustments to the traditional brand management strategy. For example, the control of communication in case of online brand management lies with both the brand manager and the consumer, whereas from the traditional branding perspective, the control by and large rests with the brand manager only. We highlight the differences between traditional brand management and online brand management. We then focus on several key success factors in building a successful online brand, which we believe will help guide the brand manager through a series of steps leading to successful online branding.

The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice

2016 ◽  
Vol 53 (5) ◽  
pp. 699-711 ◽  
Author(s):  
Rajesh Bhargave ◽  
Antonia Mantonakis ◽  
Katherine White
Keyword(s):  
Consumer Behavior ◽  
Product Information ◽  
Purchase Intentions ◽  
The Internet ◽  
Retail Stores ◽  
Online Information ◽  
Information Availability ◽  
Brick And Mortar ◽  
Cloud Effect ◽  
Positive Feelings

In offline purchasing settings (e.g., retail stores), consumers often encounter reminders that product information can be found on the Internet. The authors refer to a reminder of the availability of online information as a “cue-of-the-cloud” and explore its unique consequences on offline consumer behavior. This research finds that when consumers are presented with relatively large amounts of information in offline purchasing situations, a cue-of-the-cloud can enhance purchase intentions and choice behaviors. This occurs because the cue increases consumers’ confidence in being able to retain and access the information seen in-store, which engenders positive feelings about the decision to purchase. Four studies, including two experiments in real brick-and-mortar field settings, demonstrate the consequences of a cue-of-the-cloud, along with some novel moderators of these effects.

scholarly journals Key Factors for Online Branding Success in India: An ISM Approach

2020 ◽  
Vol 9 (1) ◽  
pp. 42-50
Author(s):  
Mandeep Kaur
Keyword(s):  
Success Factors ◽  
Future Research ◽  
Structural Modelling ◽  
Branding Strategy ◽  
Key Factors ◽  
Critical Success ◽  
Online Branding ◽  
Proposed Model ◽  
Brick And Mortar ◽  
Modelling Approach

In today’s digital age it is essential to analyse the factors that influence the success of online branding. Pure play e-tailer, Brick and mortar, click and mortar companies are required to follow online branding strategy. As online branding is the need of the hour companies are moving on the track where the ultimate destination is to adopt online branding as the strategy to stay ahead. Online branding is moving at the pace of the light. To keep up, companies need a robust foundation with the judgment to think precariously about the critical success factors for online branding. The purpose of the paper is to identify factors that influence the success of online branding, interrelationship among those factors and categories them in line with its driving and dependence power. These factors will help to prepare the model for companies who are planning to go for online branding strategy. Interpretative Structural Modelling approach is used to construct this model. The result found that both online factors and offline factors influence the success of online branding. Future research may endeavour to statistically validate the proposed model and may also expand the model by suggesting other factors that are influencing the success of online branding. Little research has investigated the interrelationship among factors which are affecting the success of online branding and thereby inducing companies to go for online branding. In addition the present paper contributed insights developed from the model that would help companies in taking decision related to online branding.

scholarly journals Key success factors for the management of a shared services business unit (Article 3 of 3)

2006 ◽  
Vol 6 (1) ◽  
Author(s):  
T. N. Van der Linde ◽  
A. L. Boessenkool ◽  
C. J. Jooste
Keyword(s):  
Business Model ◽  
Success Factors ◽  
Shared Services ◽  
Business Unit ◽  
Key Factors ◽  
Literature Study ◽  
Key Success Factors ◽  
Business Units ◽  
Virtual Organisation ◽  
Brick And Mortar

Purpose: The first and second articles in the trilogy introduced shared services as a business model and the various models through which a shared services business can and must evolve to create value. The purpose of this third and final article in the trilogy of articles is to identify the key success factors required to successfully manage a shared services business unit. Methodology: A comprehensive literature study was conducted in order to identify the key success factors required to successfully manage a shared services business unit. This was followed up with an empirical study to determine if organisations that have implemented shared services as a business model are using any of these identified factors to successfully manage their respective shared services business units. Findings: In the article, a framework is generated to help organisations understand the key success factors required to successfully manage a shared services business unit. This work has further potential in that the key factors required can also be used not only in the normal brick and mortar organisations, but also in virtual organisations. Implications: This article presents a comprehensive approach to understand the key success factors required to manage a shared services business unit. These findings are important as they can be applied to a conventional organisation as well as a virtual organisation. Value: This article provides an understanding of the key success factors required to manage a shared services business model. When these key success factors are used as a basis for the management of a shared services business unit, it will continuously create value for the organisation.

scholarly journals Ranking the Success Factors to Improve Safety and Growth of Artichoke Medicinal Plant Using Fuzzy Analytic Hierarchy Process

2020 ◽  
Author(s):  
Javad Rezaeian ◽  
F. Talebi ◽  
R. Alizadeh Foroutan
Keyword(s):  
Analytic Hierarchy Process ◽  
Success Factors ◽  
Food Source ◽  
Comprehensive Analysis ◽  
Fuzzy Analytic Hierarchy Process ◽  
Analytic Hierarchy ◽  
Factors Affecting ◽  
Medium Level ◽  
Main Factors ◽  
Hierarchy Process

Today, the use of herbal medicine like artichoke is rapidly increasing worldwide. The consumption of artichoke as a food source is raising too. Therefore, it is necessary to determine the main factors affecting the growth of this plant which is investigated in this study. A comprehensive analysis of the literature is performed to detect these factors. A fuzzy Analytic Hierarchy Process (AHP) is employed to prioritize the factors. Results indicate that the conditions of irrigation and soil are the most important ones. In addition, the best conditions for artichoke growth are the medium level of irrigation, soil with suitable drainage, low temperature and sufficient sunlight.

Designing Digital Marketplaces for Competitive Advantage

2011 ◽  
pp. 468-486
Author(s):  
Dinesh Rathi ◽  
Lisa M. Given
Keyword(s):  
Competitive Advantage ◽  
Search Engine ◽  
Success Factors ◽  
Design Principles ◽  
Business Strategies ◽  
Website Design ◽  
Web Usability ◽  
Critical Success ◽  
Digital World ◽  
Effective Design

In today’s digital world the majority of companies, including small and medium-sized enterprises (SMEs) and large firms, aim to have an online presence. However, SMEs differ from large-sized companies in terms of financial and staffing resources, which have implications for the development of e-business strategies. Thus, SMEs must not only overcome these barriers but must also take care of critical success factors (CSFs), including developing a good website and ensuring that their websites are listed among the top search engine results. This chapter discusses three elements (i.e., design principles, web usability and search engine optimization), which are vital to the effective design of a successful digital marketplace. The chapter discusses the importance of integrating these three elements in website design especially for SMEs.

E-Learning and the Semantic Web

2016 ◽  
pp. 24-55
Author(s):  
Raadila Bibi Mahmud Hajee Ahmud-Boodoo
Keyword(s):  
Higher Education ◽  
Semantic Web ◽  
Success Factors ◽  
Comprehensive Analysis ◽  
Learning Systems ◽  
Education Sector ◽  
Learning Models ◽  
Semantic Web Technology ◽  
Critical Success ◽  
E Learning

A number of 3.0 e-learning systems have been proposed in the literature to capture the numerous benefits that the Semantic Web has to offer to the higher education sector. These 3.0 e-learning systems identify some essential Semantic Web characteristics that are either discussed as stand-alone factors or tend to revolve around the complexities of the Semantic Web technology and its implementation, often disregarding users' needs. Conversely, a comprehensive analysis of e-learning models for higher education in the literature revealed several Critical Success Factors (CSFs) that are relevant to the Semantic Web but often overlooked in 3.0 e-learning models. Consequently, this chapter provides an overview of the CSFs of e-learning relevant to 3.0 e-learning systems as well as an overview of the main Semantic Web characteristics for e-learning to define a new and combined set of 3.0 e-learning characteristics that will holistically represent 3.0 e-learning systems capturing the needs and expectations of users. The new initial 3.0 e-learning model proposed is evaluated within the higher education sector in Mauritius.

Designing Digital Marketplaces for Competitive Advantage

2010 ◽  
pp. 1-19
Author(s):  
Dinesh Rathi ◽  
Lisa M. Given
Keyword(s):  
Competitive Advantage ◽  
Search Engine ◽  
Success Factors ◽  
Design Principles ◽  
Business Strategies ◽  
Website Design ◽  
Web Usability ◽  
Critical Success ◽  
Digital World ◽  
Effective Design

In today’s digital world the majority of companies, including small and medium-sized enterprises (SMEs) and large firms, aim to have an online presence. However, SMEs differ from large-sized companies in terms of financial and staffing resources, which have implications for the development of e-business strategies. Thus, SMEs must not only overcome these barriers but must also take care of critical success factors (CSFs), including developing a good website and ensuring that their websites are listed among the top search engine results. This chapter discusses three elements (i.e., design principles, web usability and search engine optimization), which are vital to the effective design of a successful digital marketplace. The chapter discusses the importance of integrating these three elements in website design especially for SMEs.

Sign in / Sign up

Export Citation Format

Share Document