The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice

2016 ◽  
Vol 53 (5) ◽  
pp. 699-711 ◽  
Author(s):  
Rajesh Bhargave ◽  
Antonia Mantonakis ◽  
Katherine White
Keyword(s):  
Consumer Behavior ◽  
Product Information ◽  
Purchase Intentions ◽  
The Internet ◽  
Retail Stores ◽  
Online Information ◽  
Information Availability ◽  
Brick And Mortar ◽  
Cloud Effect ◽  
Positive Feelings

In offline purchasing settings (e.g., retail stores), consumers often encounter reminders that product information can be found on the Internet. The authors refer to a reminder of the availability of online information as a “cue-of-the-cloud” and explore its unique consequences on offline consumer behavior. This research finds that when consumers are presented with relatively large amounts of information in offline purchasing situations, a cue-of-the-cloud can enhance purchase intentions and choice behaviors. This occurs because the cue increases consumers’ confidence in being able to retain and access the information seen in-store, which engenders positive feelings about the decision to purchase. Four studies, including two experiments in real brick-and-mortar field settings, demonstrate the consequences of a cue-of-the-cloud, along with some novel moderators of these effects.

ROPO Effect in Gender- Generational Characteristics

2020 ◽  
Vol 11 (1) ◽  
pp. 43-43
Author(s):  
Radovan Bačík ◽  
Mária Oleárová ◽  
Martin Rigelský
Keyword(s):  
Association Analysis ◽  
Search Engines ◽  
Product Information ◽  
Customer Behavior ◽  
Internet Research ◽  
The Internet ◽  
Significant Progress ◽  
Customer Reviews ◽  
Online Purchase ◽  
Brick And Mortar

The development of the Internet and the current technologies have contributed to a significant progress in the consumer shopping process. Today, shopping decisions are more intuitive and much easier to make. E-shops, search engines, customer reviews and other similar tools reduce costs of searching for products or product information, thus boosting the habit of searching for information on the Internet - "Research Shopper Phenomenon" (Verhoef et al. 2007). According to Verhoef et al. (2015), this phenomenon leads to a phenomenon where consumers search for product information using one channel (Internet) and then make a purchase through another channel (brick-and-mortar shop). Heinrich and Thalmair (2013) refer to this effect as the "research online, purchase offline" or "ROPO" effect for short. This phenomenon can also be observed in reverse. Keywords: customer behavior, research online – purchase offline, association analysis

ROPO and Reverse ROPO Effect in Gender-Generation Characteristics

2021 ◽  
Vol 6 (1) ◽  
pp. 24-35
Author(s):  
Richard Fedorko ◽  
Radovan Bačík ◽  
Martin Rigelský ◽  
Mária Oleárová
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
Jel Classification ◽  
Business Strategies ◽  
The Internet ◽  
Brick And Mortar ◽  
The Common ◽  
Search For Information ◽  
Purchasing Process ◽  
Generational Characteristics

Objective - The primary goal of the paper is to identify which purchasing channels (online or offline), Slovak consumers use to search for, research and purchase products as well as to evaluate the association between the selected elements of the purchasing process with respect to gender and generational characteristics of customers. Findings - This paper proves the existence of a significant association between the place customers search for information about products (on the Internet or in brick-and-mortar stores) and the place where they make the actual purchase. The paper also reveals that in terms of the common gender and generation characteristics and the overall purchasing process there is a significant association in most of the analyzed cases. Novelty - Although online shopping is considered convenient, cheaper and more time-efficient than shopping in brick-and-mortar stores, consumer behavior in the e-commerce sector may differ in terms of gender and generational characteristics. It is therefore important for marketers to know this behavior and tailor their business strategies to specific customer segments. Type of Paper: Empirical. JEL Classification: M31, M37. Keywords: Customer Behaviour; ROPO; Purchase Channel; Association Analysis; Gender; Generation Reference to this paper should be made as follows: Fedorko, R; Bačík, R; Rigelský, M; Oleárová, M. (2021). ROPO and Reverse ROPO Effect in Gender-Generation Characteristics, Journal of Management and Marketing Review, 6(1) 24 – 35. https://doi.org/10.35609/jmmr.2021.6.1(3)

The Impact of a Highly Publicized Celebrity Suicide on Suicide-Related Online Information Seeking

Crisis ◽  
2017 ◽  
Vol 38 (3) ◽  
pp. 207-209 ◽  
Author(s):  
Florian Arendt ◽  
Sebastian Scherr
Keyword(s):  
Suicide Prevention ◽  
Information Seeking ◽  
The Internet ◽  
Online Information ◽  
Search Queries ◽  
Related Information ◽  
Search Terms ◽  
Celebrity Suicide ◽  
Online Information Seeking ◽  
The Impact

Abstract. Background: Research has already acknowledged the importance of the Internet in suicide prevention as search engines such as Google are increasingly used in seeking both helpful and harmful suicide-related information. Aims: We aimed to assess the impact of a highly publicized suicide by a Hollywood actor on suicide-related online information seeking. Method: We tested the impact of the highly publicized suicide of Robin Williams on volumes of suicide-related search queries. Results: Both harmful and helpful search terms increased immediately after the actor's suicide, with a substantial jump of harmful queries. Limitations: The study has limitations (e.g., possible validity threats of the query share measure, use of ambiguous search terms). Conclusion: Online suicide prevention efforts should try to increase online users' awareness of and motivation to seek help, for which Google's own helpline box could play an even more crucial role in the future.

A cross-sectional survey among physicians on Internet use for epilepsy-related information (Preprint)

2019 ◽  
Author(s):  
Francesco Brigo ◽  
Simona Lattanzi ◽  
Giorgia Giussani ◽  
Laura Tassi ◽  
Nicola Pietrafusa ◽  
...  
Keyword(s):  
Internet Use ◽  
The Internet ◽  
Online Information ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Related Information ◽  
Internet Users ◽  
Therapeutic Decisions ◽  
The Individual ◽  
The Web

BACKGROUND The Internet has become one of the most important sources of health information, accessed daily by an ever-growing number of both patients and physicians, seeking medical advice and clinical guidance. A deeper insight into the current use of the Web as source of information on epilepsy would help in clarifying the individual attitude towards this medium by Internet users. OBJECTIVE We investigated views towards the Internet in a sample of Italian healthcare specialists involved in epilepsy field, to explore factors which explained the influence of information found on the internet. METHODS This study was a self-administered survey conducted in a group of members of the Italian Chapter of the International League Against Epilepsy (ILAE) in January 2018. RESULTS 184 questionnaires were analyzed. 97.8% of responders reported to seek online information on epilepsy. The Internet was most frequently searched to obtain new information (69.9%) or to confirm a diagnostic or therapeutic decision (37.3%). The influence of consulting the Internet on clinical practice was associated with registration to social network(s) (OR: 2.94; 95%CI: 1.28-6.76; p=0.011), higher frequency of Internet use (OR: 3.66; 95%CI: 1.56-9.21; p=0.006) and higher confidence in reliability of online information (OR: 2.61; 95%CI: 1.09-6.26; p=0.031). No association was found with age, sex, years in epilepsy practice or easiness to find online information. CONCLUSIONS Internet is frequently used among healthcare professionals involved in the epilepsy to obtain information about this disease. The attitude of being influenced by the Internet for diagnostic and/or therapeutic decisions in epilepsy is independent on age and years of experience in epilepsy, and probably reflects an individual approach towards the Web.

scholarly journals Protocol paper for the ‘Harnessing resources from the internet to maximise outcomes from GP consultations (HaRI)’ study: a mixed qualitative methods study

BMJ Open ◽  
2018 ◽  
Vol 8 (8) ◽  
pp. e024188
Author(s):  
Maureen Seguin ◽  
Laura Hall ◽  
Helen Atherton ◽  
Rebecca Barnes ◽  
Geraldine Leydon ◽  
...  
Keyword(s):  
Health Information ◽  
Current Evidence ◽  
The Internet ◽  
Online Health Information ◽  
Online Information ◽  
Wide Range ◽  
Patient Questionnaires ◽  
Ethical Approval ◽  
Use Of The Internet ◽  
Questionnaire Studies

IntroductionMany patients now turn to the internet as a resource for healthcare information and advice. However, patients’ use of the internet to manage their health has been positioned as a potential source of strain on the doctor–patient relationship in primary care. The current evidence about what happens when internet-derived health information is introduced during consultations has relied on qualitative data derived from interview or questionnaire studies. The ‘Harnessing resources from the internet to maximise outcomes from GP consultations (HaRI)’ study combines questionnaire, interview and video-recorded consultation data to address this issue more fully.Methods and analysisThree data collection methods are employed: preconsultation patient questionnaires, video-recorded consultations between general practitioners (GP) and patients, and semistructured interviews with GPs and patients. We seek to recruit 10 GPs practising in Southeast England. We aim to collect up to 30 patient questionnaires and video-recorded consultations per GP, yielding up to 300. Up to 30 patients (approximately three per participating GP) will be selected for interviews sampled for a wide range of sociodemographic characteristics, and a variety of ways the use of, or information from, the internet was present or absent during their consultation. We will interview all 10 participating GPs about their views of online health information, reflecting on their own usage of online information during consultations and their patients’ references to online health information. Descriptive, conversation and thematic analysis will be used respectively for the patient questionnaires, video-recorded consultations and interviews.Ethics and disseminationEthical approval has been granted by the London–Camden & Kings Cross Research Ethics Committee. Alongside journal publications, dissemination activities include the creation of a toolkit to be shared with patients and doctors, to guide discussions of material from the internet in consultations.

scholarly journals COMO ESTÃO “NAVEGANDO” NOS CURSOS DE PÓS-GRADUAÇÃO EM ADMINISTRAÇÃO?: um estudo sobre o uso da netnografia nas disciplinas de método de pesquisa

2019 ◽  
Vol 5 (6) ◽  
pp. 232-248
Author(s):  
Kathiane Benedetti Corso ◽  
Rodrigo de Oliveira Estela ◽  
Marina Valim Bandeira
Keyword(s):  
Research Methods ◽  
Research Methodology ◽  
Basic Concept ◽  
Educational Institutions ◽  
The Internet ◽  
Online Research ◽  
Online Information ◽  
Traditional Research ◽  
Palabras Clave ◽  
On Line

O boom da internet nos últimos anos levou a sociedade a utilizar novas formas de comunicação. Seus usuários passaram de meros espectadores a produtores de conteúdo. Esta produção de conteúdo leva a uma evolução lógica dos métodos tradicionais de pesquisa, tanto no âmbito empresarial como nas instituições de ensino. Neste cenário, surge o método netnográfico ou, Netnografia. Esta nova ferramenta, focada na pesquisa online, e que favorece a coleta de informações on-line. Este estudo visa esclarecer o conceito básico a respeito da Netnografia, bem como demonstrar a utilização do método nos cursos de Pós-Graduação em Administração no Brasil.   PALAVRAS-CHAVE: Netnografia; Pós-Graduação; Metodologia da Pesquisa; Administração.   ABSTRACT The growing of the internet in recent years has led society to use new forms of communication. His users went from mere viewers to content producers. This leads to a logical evolution of traditional research methods, both in business and in educational institutions. In this scenario, the netnographic method appears. This new tool, focused on online research favors the collection of online information such as images, vídeos and comments. In this way, the presente study aims to clarify the basic concept regarding Netnography, as well as demonstrate the use of the method in the PostGraduate courses in Business in Brazil.   KEYWORDS: Netnography; Post-Graduation; Research Methodology; Business.   RESUMEN El boom de Internet en los últimos años ha llevado a la sociedad a utilizar nuevas formas de comunicación. Sus usuarios pasaron de meros espectadores a productores de contenido. Esta producción de contenido lleva a una evolución lógica de los métodos tradicionales de investigación, tanto en el ámbito empresarial como en las instituciones de enseñanza. En este escenario, surge el método netnográfico o, Netnografía. Esta nueva herramienta, enfocada en la búsqueda en línea, y que favorece la recolección de información en línea. Este estudio pretende esclarecer el concepto básico respecto a la Netnografía, así como demostrar la utilización del método en los cursos de Postgrado en Administración en Brasil.   PALABRAS CLAVE: Netnografía; Postgrado; Metodología de la Investigación; Administración  

scholarly journals PERKEMBANGAN MAKANAN HALAL DI JEPANG

2020 ◽  
Vol 14 (2) ◽  
pp. 389
Author(s):  
Ilma Sawindra Janti
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
The Internet ◽  
Halal Food ◽  
Scientific Discourses

This paper observed the Japanese unique culture that is called omotenashi. It is translated as hospitality. Omotenashi treated toward guests or tourist who visited Japan, it includes treatment to the guests with different cultural and belief background such as Moslem. The Japanese studied for their consumer needs, and finally they want to do omotenashi, by starting to sell halal food not only in a certain shop but also some restaurants which serve halal food and made certification for it. The aim of this paper is to find, why nowadays halal food in Japan can be found easier than before 2010. Japan as a non Moslem country realize that nowadays Moslem tourist are increasing and they has some specification for example in food, thus to do some hospitality or omotenashi, Japanese started to welcoming Moslem tourist by serving halal food. The theory used here are the consumer behavior from Etta Mamang Sangadji and Sopiah. While the theory of omotenashi is from Sato Yoshinobu and Abdulelah Al-alsheikh. This paper was based on limited literatures such as books, online articles from the internet, scientific discourses, including author’s empirical journey when living in Japan (1989-1994, 2007-2017) and faced difficulties in finding halal food. The finding of this paper is that the serving of halal food in some restaurants are increasing in Japan nowadays, because of omotenashi from the Japanese for their Moslem consumer. Omotenashi which Japanese do to all their guests has a big influence for the Moslem tourist.Tulisan ini berisi tentang keunikan omotenashi yang khas Jepang. Secara harafiah omotenashi berarti hospitality atau keramah-tamahan bangsa Jepang. Omotenashi yang diperlakukan terhadap para tamu atau wisatawan yang berkunjung ke Jepang tidak terkecuali terhadap wisatawan dengan latar belakang kepercayaan dan budaya yang berbeda seperti kaum muslim. Bangsa Jepang mempelajari kebutuhan dari konsumen mereka dan akhirnya mereka menerapkan omotenashi dengan mulai menjual makanan halal dan membuatkan sertifikasi untuk itu. Tujuan dari tulisan ini adalah untuk mendapatkan hasil, mengapa akhir-akhir ini makanan halal dapat lebih mudah ditemukan dibandingkan sebelum tahun 2010an. Jepang sebagai negara non muslim menyadari bahwa akhir-akhir ini wisatawan muslim meningkat dan mereka memiliki beberapa keistimewaan antara lain dalam makanan; oleh sebab itu untuk menyambut tamunya, orang Jepang melakukan omotenashi atau keramah-tamahan dengan cara mulai menyediakan makanan halal bagi wisatawan muslim. Teori yang digunakan adalah consumer behavior dari Etta Mamang Sangadji dan Sopiah. Sementara teori untuk omotenashi dari Sato Yoshinobu dan Abdulelah Al-alsheikh. Tulisan ini berdasarkan pada literature review dari buku, artikel online, scientific discourses, termasuk pengalaman penulis ketika tinggal di Jepang (1989-1994, 2007-2017) dan menemui kesulitan dalam mendapatkan makanan halal. Hasil dari penelitian ini menunjukan bahwa meningkatnya penyediaan makanan halal di beberapa restoran di Jepang dewasa ini karena omotenashi dari bangsa Jepang terhadap konsumen muslim mereka. Omotenashi yang diberikan kepada semua tamu yang datang ke Jepang memberikan pengaruh yang besar dalam meningkatkan makanan halal bagi wisatawan muslim.

scholarly journals DAMPAK PERILAKU KONSUMEN TERHADAP PENGGUNAAN AKSES SITUS ON-LINE SHOP (STUDI KASUS PADA MAHASISWA DI UNIVERSITAS PANCASAKTI TEGAL)

2018 ◽  
Vol 1 (2) ◽  
pp. 148
Author(s):  
Agnes Dwita Susilawati ◽  
Dewi Apriani Fr
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Consumer Satisfaction ◽  
Human Life ◽  
The Internet ◽  
Chi Square ◽  
Cultural Economic ◽  
Good Communication ◽  
On Line ◽  
The Right

<p>ABSTRACT</p><p><br />The development of information technology has touched various joints of human life, especially the development of the internet. The development of the internet forms a new world where every individual has the right and ability to interact with other individuals indefinitely. The objectives of the research are (1) The influence of service quality on consumer satisfaction in accessing online shop website, (2) To know the influence of attitude and trust toward online shop shop user and (3) Influence of satisfaction to consumer loyalty online shop. Data analysis method used is included in the category of quantitative data analysis is a data analysis using statistical instruments. Statistical instruments used are Chi Square Test and performed using SPSS (Statistical Package For Social Science) software. The results of model fit testing showed that the four factors (cultural, economic, social and ethical) that have the most contigency coefficient on consumer behavior in accessing online shop site are Social variables. This means showing a group of people or individuals having a relationship between consumers with each other in choosing products through an online shop site and building good communication in choosing products and knowing the risks faced when buying products through online shop site.</p><p>Keywords: Consumer Behavior, Use of On-Line Website Access Shop</p>

Sign in / Sign up

Export Citation Format

Share Document