Analysis of Users Buying Behaviour to Improve the Coupon Marketing

Internet and its growing usage by young generation in India have changed the way consumers shop and buy goods and services. The Indian retail market is witnessing a revolution i.e. young consumers are playing important role in online shopping and looking towards Internet as a unique platform for selling online. In India the visitors of e-tailing sites are accounted to be 40% of youth population, which comprises of youngsters between 15 to 34 years of age. These visitors are part of Indian Internet Population. Not only metros but tier II and III cities are also attracting online retailers. Brand awareness and gap in demand and supply are the main reasons for popularity of online retailers in small cities like Bhopal in India. The study focuses on factors that online buyers consider while shopping online. Some of the factors identified in this research are; scarcity of time with the buyer, availability of payment options like COD, variety of products availability, product pricing, discounts and offers etc. The data is collected using a questionnaire on the sample of 100 people in the age bracket of 15 to 60 years and percentage analysis is done for analyzing the collected data.

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The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

International Journal of Marketing and Business Communication ◽

10.21863/ijmbc/2016.5.1.027 ◽

2016 ◽

Vol 5 (1) ◽

Cited By ~ 2

Author(s):

Khagendra Nath Gangai ◽

Rachna Agrawal

Keyword(s):

Personality Traits ◽

Cultural Influences ◽

Buying Behavior ◽

Doing Business ◽

The Social ◽

Impulsive Buying ◽

Social And Physical Environment ◽

The Common ◽

Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

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The Impact of Demographic Factor on Consumer Buying Behaviour: A Study of Retail Sector in Delhi NCR

International Journal on Customer Relations ◽

10.21863/ijcr/2015.3.1.001 ◽

2015 ◽

Vol 3 (1) ◽

Author(s):

Shamsher Singh ◽

Ameet Sao

Keyword(s):

Sampling Method ◽

Primary Data ◽

Survey Method ◽

Retail Sector ◽

Demographic Shift ◽

Customer Perception ◽

Shopping Experience ◽

Buying Behaviour ◽

The Impact ◽

Structured Questionnaire

The retail sector is growing a faster pace in India due to demographic shift in population and growing middle class. It is an opportunity for both organized and unorganized sectors. The purpose of this article is to study the customer perception and shopping experience about organized and unorganized retailing with special reference to Delhi and NCR and find out whether the preferences for organized and unorganized retailing are dependent or independent demographic characteristics of consumers. The study has used the primary data collected from 200 respondents through survey method using structured questionnaire. Convenient sampling method was used during the

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COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers

Global Business Review ◽

10.1177/09721509211013512 ◽

2021 ◽

pp. 097215092110135

Author(s):

Arif Hartono ◽

Asma'i Ishak ◽

Agus Abdurrahman ◽

Budi Astuti ◽

Endy Gunanto Marsasi ◽

...

Keyword(s):

Principal Component Analysis ◽

Cluster Analysis ◽

Principal Component ◽

Demographic Characteristics ◽

Depth Information ◽

Factor Scores ◽

Consumer Spending ◽

Consumer Responses ◽

Buying Behaviour ◽

Manova Analysis

Although existing studies on consumers typology are extensively conducted, insights on consumers typology in adapting their shopping attitude and behaviour during the COVID-19 pandemic remain unexplored. Current studies on consumer responses to the COVID-19 pandemic tend to focus on the following themes: panic buying behaviour, consumer spending and consumer consumption. This study explores a typology of adaptive shopping patterns in response to the COVID-19 pandemic. The study involved a survey of 465 Indonesian consumers. Principal component analysis is used to identify the variables related to adaptive shopping patterns. Cluster analysis of the factor scores obtained on the adaptive shopping attitude and behaviour revealed the typology of Indonesian shoppers’ adaptive patterns. Multivariate Analysis of Variance (MANOVA) analysis is used to profile the identified clusters based on attitude, behaviour and demographic characteristics. Results revealed five adaptive shopping patterns with substantial differences among them. This study provides in-depth information about the profile of Indonesian shoppers’ adaptive patterns that would help retailers in understanding consumers and choosing their target group. The major contribution of this study is providing segmentation on shopping adaptive patterns in the context of the COVID-19 pandemic which presents interesting differences compared with previous studies. This study reveals new insights on shoppers’ adaptive attitude and behaviour as consumers coped with the pandemic.

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