A Study on Online Buying Behaviour of Consumers at Bhopal

2014 ◽  
Vol 4 (2) ◽  
Author(s):  
Arun Mishra ◽  
Dr. P. K. Chopra
Keyword(s):  
Young Generation ◽  
Small Cities ◽  
Demand And Supply ◽  
Goods And Services ◽  
Tier Ii ◽  
Product Pricing ◽  
Online Retailers ◽  
Youth Population ◽  
Buying Behaviour ◽  
Online Buying

Internet and its growing usage by young generation in India have changed the way consumers shop and buy goods and services. The Indian retail market is witnessing a revolution i.e. young consumers are playing important role in online shopping and looking towards Internet as a unique platform for selling online. In India the visitors of e-tailing sites are accounted to be 40% of youth population, which comprises of youngsters between 15 to 34 years of age. These visitors are part of Indian Internet Population. Not only metros but tier II and III cities are also attracting online retailers. Brand awareness and gap in demand and supply are the main reasons for popularity of online retailers in small cities like Bhopal in India. The study focuses on factors that online buyers consider while shopping online. Some of the factors identified in this research are; scarcity of time with the buyer, availability of payment options like COD, variety of products availability, product pricing, discounts and offers etc. The data is collected using a questionnaire on the sample of 100 people in the age bracket of 15 to 60 years and percentage analysis is done for analyzing the collected data.

Online shopping environments and consumer’s Need for Touch

2019 ◽  
Vol 16 (5) ◽  
pp. 814-826 ◽  
Author(s):  
Rupa Rathee ◽  
Pallavi Rajain
Keyword(s):  
Online Shopping ◽  
New Technology ◽  
Enabling Technology ◽  
Content Type ◽  
Correlation And Regression Analysis ◽  
The People ◽  
Online Retailers ◽  
Shopping Environments ◽  
Buying Behaviour ◽  
Online Buying

Purpose Online shopping has become a commonplace thing nowadays as people can buy products from the comfort of their home. But such environments do not offer a complete sensory interaction as consumers are unable to touch products which is quite important for certain categories of products such as apparels. Therefore, in order to find whether every individual seeks touch equally, the purpose of this paper is to deal with the differences in an individual’s preferences for touch. The study also evaluates customer responses towards the introduction of touch-enabling technology which can, to some extent, compensate for the lack of touch. Lastly, the study includes customers’ views regarding showrooming and webrooming. Design/methodology/approach A total of 203 responses were received through online and offline questionnaires. The data were analysed using ANOVA, correlation and regression analysis through SPSS version 23. Findings The results revealed that gender influenced the Need for Touch (NFT) with women having higher NFT. The people who were high in NFT preferred to buy in-store, whereas their low NFT counterparts were comfortable with both online and in-store options. Lastly, it was found that there was a significant impact of NFT on online buying behaviour. The new technology when used by online retailers would break the barriers that exist between real touch and virtual touch. Originality/value Although previous authors have given several options like mental representations, verbal details and brand image as alternatives to touch but the use of touch-enabling technology can revolutionise the way online products are perceived. The study adds value by relating NFT with online preferences, showrooming and webrooming.

scholarly journals The impact of perceived risk on on-line purchase behaviour

2014 ◽  
Vol 4 (4) ◽  
pp. 99-106
Author(s):  
Charlene Gerber ◽  
Shannon Ward ◽  
Leila Goedhals-Gerber
Keyword(s):  
Perceived Risk ◽  
Emerging Market ◽  
Full Potential ◽  
Perceived Risks ◽  
Developed Markets ◽  
Online Retailers ◽  
On Line ◽  
Buying Behaviour ◽  
The Impact ◽  
Online Buying

To avoid risks, consumers tend to be failry thoughtful decision makers. Research has shown that consumers perceive risks associated with purchasing online and as a result online purchasing has not yet reached the numbers that were projected. In order for e-commerce to live up to its full potential, online retailers should gain an understanding of which perceived risks online purchasing consumers are most concerned with. This study aimed to assess the impact of perceived risk on online buying behaviour. Personal interview surveys were conducted in an emerging market whereby 200 respondents that have access to the internet were interviewed in selected malls with regards to their perceived risks when buying online. The results showed that perceived risk does have an impact on online buying behaviour, and that consumers that have not bought online in the past are likely not to do so in the future. The results show that characteristics of emerging markets are sufficiently distinct from developed markets in that consumers in developed markets seem to be more conservative when buying online. Marketers should therefore developed alternative marketing programs when communicating to these markets in an attempt to persuade consumers to buy online.

Influence of Gender Differences on Online Buying Behaviour of College Going Students for Apparel Products

2018 ◽  
Vol 31 (1) ◽  
pp. 11-21
Author(s):  
Ishneet Kaur ◽  
Sumeet Grewal ◽  
Simran K. Sidhu
Keyword(s):  
Gender Differences ◽  
College Going ◽  
Buying Behaviour ◽  
Online Buying

Consumer Online Buying Decisions: A Critical Appraisal of Literature

2017 ◽  
Vol 10 (1) ◽  
Author(s):  
Amit Kishore Sinha ◽  
Gyanendra B. S. Johri ◽  
Shanti Rai
Keyword(s):  
Research Paper ◽  
Business Environment ◽  
Buying Behavior ◽  
Related Factors ◽  
Factors Affecting ◽  
Goods And Services ◽  
Online Stores ◽  
Online Buying ◽  
Indian Cities ◽  
Buying Decisions

Since last two decades buying of goods and services from online stores using Internet started off. But players of this industry could reach to the general public residing in second and third category Indian cities in recent past only. Now companies are eagerly interested in understanding the factors affecting Indian consumers so that their needs and wants can be understood and served profitably. This research paper is an attempt to critically evaluate those factors which affect consumer buying behavior in Indian Internet based business environment. For the purpose of coverage of topic researcher has classified the literature under three categories which are Literature related to vendor related factors, Literature related to consumer related factors and Literature related to other factors. Vendor related factors include those factors which are primarily controlled by the companies that are engaged in selling their goods and services on internet along with their intermediaries through which such sales take place. Consumer related factors have been bifurcated under two heading that are consumer demographic factors and consumer psychographic factors. Besides this there are several other factors which may affect consumer’s buying decisions and they are classified as other factors. This research paper also tries to identify the gaps (if any) in the available literature of the factors affecting consumer online buying decisions.

scholarly journals Customer Contentment in E-retailing of Millennial Generation in Chennai City

2019 ◽  
Vol 8 (4S3) ◽  
pp. 10-13
Keyword(s):  
Behavioral Pattern ◽  
Chi Square ◽  
Goods And Services ◽  
Vending Machines ◽  
Factor Study ◽  
Retailing Business ◽  
Socio Economic Variables ◽  
Buying Behaviour ◽  
Retail Organizations ◽  
Chennai City

E- Retailing is a commercial transaction wherein exchange of goods and services are taking place through the internet with the assistance of electronic gadgets such as Mobile phones, Tablets, Laptops, Desk top Computers, Automated vending machines, Kiosk Machines, etc. The advancement of digital technology has transformed the „Baby Boomers” to “Digital Natives” who are well acquainted with the electronic widgets/doodads to get ready themselves for e-Retailing transactions. E- retailing is a modern commercial platform that provides enormous variety of commodities with varied offers, discounts and features blended with flexible payment modes. A Customer is said to be well contented when they realize their expectations are almost fulfilled right from ordering the products till they ultimately consumed leading to Customer Satisfaction. This research paper makes an attempt to understand the behavioral pattern of the millennia‟s and the challenges it creates for Online retail organizations. A principal data is generated by serving a structured questionnaire to a random sample of 100 online buyers in Chennai City to identify their buying behaviour for describing the level of satisfaction of E- retailing business. With the help of Statistical analysis using the tools such as ANOVA, Chi-Square and Factor study it has been revealed that millennials are tapping the recent technological improvements in e-retailing business to augment their fulfilment and well influenced by the Socio-Economic variables for maximizing the Overall Satisfaction.

A New View on Economic Competitiveness

2011 ◽  
pp. 5-48
Author(s):  
Ferruccio Marzano ◽  
Cristiano Colombi
Keyword(s):  
Manufacturing Industry ◽  
Essential Role ◽  
Input Output ◽  
Demand And Supply ◽  
Goods And Services ◽  
Economic Competitiveness ◽  
Empirical Level ◽  
The Impact ◽  
The Empirical Analysis

The paper refers to the construction of some Indexes of Competitiveness and their application to the empirical analysis of the behaviour of Italian manufacturing industry in recent years. The idea is that an essential role in competitiveness is played by the specific characteristics of the goods and services concerned. With particular reference to competition between a mature economy (like Italy) and an emergent one (e.g. like China), attention is specifically directed to the behaviour of goods' demand and supply according to their characteristics. Then, an extended Leontief Input-Output model is pursued including the impact of goods' characteristics. At the empirical level, the role of goods' characteristics is analysed as to the behaviour of competitiveness of Italian manufacturing products in the period from 2000 to 2008.

Comparing Predictive Ability of Classifiers in Forecasting Online Buying Behaviour

2020 ◽  
pp. 1279-1296
Author(s):  
Sanjeev Prashar ◽  
S.K. Mitra
Keyword(s):  
Neural Network ◽  
Artificial Neural Network ◽  
Online Shopping ◽  
Predictive Ability ◽  
Future Research ◽  
Artificial Neural ◽  
Promotional Strategies ◽  
Artificial Neural Network Ann ◽  
Buying Behaviour ◽  
Online Buying

With Internet invading geographic boundaries and diverse demographic strata, online shopping is growing at exponential rate. Expected to grow by 45 per cent to $7.69 billion by the end of 2015, India's ecommerce market has emerged as one of the most anticipated destinations for both multinational and domestic retailers. Since their success will depend on their ability to attract shoppers to buy online, it becomes relevant for them to decipher Indian consumers' attitude and behaviour towards online shopping and to predict online buying potential in India. The effectiveness of marketing and promotional strategies and action plans also will have to be pivoted around the potential available in the market. This empirical study explores the accuracy, precision and recall of four different classifying techniques used in predicting online buying. The forecasting ability of logistic regression (LR), artificial neural network (ANN), support vector machines (SVM) and random forest (RF) in the context of willingness of shoppers' to buy online has been compared. Analysis of the data supported most of the predictions albeit with varying level of accuracy. The outcome of the study reflects the superiority of artificial neural network over the other three models in terms of the predicting power. This paper adds to the knowledge body for online retailers in reducing their vulnerability with respect to market demand and improves their preparedness to handle the market response. Managerial implications of the findings and scope for future research have been deliberated.

The impact of experience and perceptions of social mobility on the life satisfaction of young people in Taiwan and Hong Kong

2019 ◽  
Vol 5 (4) ◽  
pp. 319-336
Author(s):  
Hsin-Huang Michael Hsiao ◽  
Kevin Wong ◽  
Po-san Wan ◽  
Victor Zheng
Keyword(s):  
Life Satisfaction ◽  
Hong Kong ◽  
Young People ◽  
Social Mobility ◽  
Telephone Survey ◽  
Young Generation ◽  
Positive Perception ◽  
Youth Population ◽  
The Impact ◽  
The Relationship

This article, which is based on a comparative telephone survey conducted in 2016, examines the relationship between social mobility experience and the life satisfaction of people aged 18 to 35 in Taiwan and Hong Kong. Using both objective and subjective measures of social mobility, we found that young people’s perceptions of their own social mobility and that of the entire youth population correlated positively with life satisfaction. However, the objective upward experiences of intragenerational and intergenerational mobility did not have a significant effect on life satisfaction. In addition, the objective upward experiences of individuals were found to be uncorrelated with the perceptions of their own social mobility and that of the entire youth population. These findings suggest that young people will not become more satisfied even if they themselves have actually experienced upward mobility, because their positive perception of social mobility depends on whether they can move upward to their desired status. It is the expected social mobility and the competence to achieve rather than the actual past mobility experience that could affect the life satisfaction of the young generation in Taiwan and Hong Kong.

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