Influence of Gender Differences on Online Buying Behaviour of College Going Students for Apparel Products

2018 ◽  
Vol 31 (1) ◽  
pp. 11-21
Author(s):  
Ishneet Kaur ◽  
Sumeet Grewal ◽  
Simran K. Sidhu
Keyword(s):  
Gender Differences ◽  
College Going ◽  
Buying Behaviour ◽  
Online Buying

A Study on Online Buying Behaviour of Consumers at Bhopal

2014 ◽  
Vol 4 (2) ◽  
Author(s):  
Arun Mishra ◽  
Dr. P. K. Chopra
Keyword(s):  
Young Generation ◽  
Small Cities ◽  
Demand And Supply ◽  
Goods And Services ◽  
Tier Ii ◽  
Product Pricing ◽  
Online Retailers ◽  
Youth Population ◽  
Buying Behaviour ◽  
Online Buying

Internet and its growing usage by young generation in India have changed the way consumers shop and buy goods and services. The Indian retail market is witnessing a revolution i.e. young consumers are playing important role in online shopping and looking towards Internet as a unique platform for selling online. In India the visitors of e-tailing sites are accounted to be 40% of youth population, which comprises of youngsters between 15 to 34 years of age. These visitors are part of Indian Internet Population. Not only metros but tier II and III cities are also attracting online retailers. Brand awareness and gap in demand and supply are the main reasons for popularity of online retailers in small cities like Bhopal in India. The study focuses on factors that online buyers consider while shopping online. Some of the factors identified in this research are; scarcity of time with the buyer, availability of payment options like COD, variety of products availability, product pricing, discounts and offers etc. The data is collected using a questionnaire on the sample of 100 people in the age bracket of 15 to 60 years and percentage analysis is done for analyzing the collected data.

scholarly journals “They Always Call Me an Investment”: Gendered Familism and Latino/a College Pathways

2020 ◽  
Author(s):  
Sarah Ovink
Keyword(s):  
High School ◽  
Gender Differences ◽  
San Francisco ◽  
College Enrollment ◽  
College Attainment ◽  
The Past ◽  
College Going ◽  
College Choices ◽  
Gender Reversal ◽  
Racial Ethnic

In the past 20 years, Latinas have begun to outperform Latinos in high school completionand college enrollment, tracking the overall “gender reversal” in college attainment thatfavors women. Few studies have examined what factors contribute to Latinas’ increasingeducational success. This article focuses on gender differences in college-going behavioramong a cohort of 50 Latino/a college aspirants in the San Francisco East Bay Area.Through 136 longitudinal interviews, I examine trends in Latinos/as’ postsecondary pathwaysand life course decisions over a two-year period. Findings suggest evidence forgendered familism, in which gender and racial/ethnic beliefs intersect to differentiallyshape Latinos/as’ attitudes, behaviors, and college choices. Gendered familism encouragedLatinas to seek a four-year degree as a means of earning independence, whileLatinos expressed a sense of automatic autonomy that was not as strongly tied to educationaloutcomes.

Online shopping environments and consumer’s Need for Touch

2019 ◽  
Vol 16 (5) ◽  
pp. 814-826 ◽  
Author(s):  
Rupa Rathee ◽  
Pallavi Rajain
Keyword(s):  
Online Shopping ◽  
New Technology ◽  
Enabling Technology ◽  
Content Type ◽  
Correlation And Regression Analysis ◽  
The People ◽  
Online Retailers ◽  
Shopping Environments ◽  
Buying Behaviour ◽  
Online Buying

Purpose Online shopping has become a commonplace thing nowadays as people can buy products from the comfort of their home. But such environments do not offer a complete sensory interaction as consumers are unable to touch products which is quite important for certain categories of products such as apparels. Therefore, in order to find whether every individual seeks touch equally, the purpose of this paper is to deal with the differences in an individual’s preferences for touch. The study also evaluates customer responses towards the introduction of touch-enabling technology which can, to some extent, compensate for the lack of touch. Lastly, the study includes customers’ views regarding showrooming and webrooming. Design/methodology/approach A total of 203 responses were received through online and offline questionnaires. The data were analysed using ANOVA, correlation and regression analysis through SPSS version 23. Findings The results revealed that gender influenced the Need for Touch (NFT) with women having higher NFT. The people who were high in NFT preferred to buy in-store, whereas their low NFT counterparts were comfortable with both online and in-store options. Lastly, it was found that there was a significant impact of NFT on online buying behaviour. The new technology when used by online retailers would break the barriers that exist between real touch and virtual touch. Originality/value Although previous authors have given several options like mental representations, verbal details and brand image as alternatives to touch but the use of touch-enabling technology can revolutionise the way online products are perceived. The study adds value by relating NFT with online preferences, showrooming and webrooming.

Comparing Predictive Ability of Classifiers in Forecasting Online Buying Behaviour

2020 ◽  
pp. 1279-1296
Author(s):  
Sanjeev Prashar ◽  
S.K. Mitra
Keyword(s):  
Neural Network ◽  
Artificial Neural Network ◽  
Online Shopping ◽  
Predictive Ability ◽  
Future Research ◽  
Artificial Neural ◽  
Promotional Strategies ◽  
Artificial Neural Network Ann ◽  
Buying Behaviour ◽  
Online Buying

With Internet invading geographic boundaries and diverse demographic strata, online shopping is growing at exponential rate. Expected to grow by 45 per cent to $7.69 billion by the end of 2015, India's ecommerce market has emerged as one of the most anticipated destinations for both multinational and domestic retailers. Since their success will depend on their ability to attract shoppers to buy online, it becomes relevant for them to decipher Indian consumers' attitude and behaviour towards online shopping and to predict online buying potential in India. The effectiveness of marketing and promotional strategies and action plans also will have to be pivoted around the potential available in the market. This empirical study explores the accuracy, precision and recall of four different classifying techniques used in predicting online buying. The forecasting ability of logistic regression (LR), artificial neural network (ANN), support vector machines (SVM) and random forest (RF) in the context of willingness of shoppers' to buy online has been compared. Analysis of the data supported most of the predictions albeit with varying level of accuracy. The outcome of the study reflects the superiority of artificial neural network over the other three models in terms of the predicting power. This paper adds to the knowledge body for online retailers in reducing their vulnerability with respect to market demand and improves their preparedness to handle the market response. Managerial implications of the findings and scope for future research have been deliberated.

scholarly journals Psychological Factors Influencing the Adoption of Web-Based Shopping Behaviour of Female Consumers

2020 ◽  
Vol 3 (2) ◽  
pp. 169-184
Author(s):  
Komal Mehreen ◽  
Robina Roshan ◽  
Mamoona Gul
Keyword(s):  
Psychological Factors ◽  
Online Shopping ◽  
Research Paper ◽  
Common People ◽  
Web Based ◽  
Factors Affecting ◽  
Security Issues ◽  
Female Consumers ◽  
Buying Behaviour ◽  
Online Buying

Online shopping is one of the latest emerging and revolutionary trends influencing the lives of common people. This research paper examines the relationship between demographic variables and internet exposure which are independent variables with the dependent variables i.e. psychological factors and consumer online buying behaviour. People are now moving from conventional shopping towards web based/online shopping because of which they can buy everything from home. The research paper explains the influence of five psychological variables such as security issues, privacy issues, overcharged, fraud/ hackers and lack of trust over the retailer derived from literature. Data from a sample of 298 female students of public and private sector universities of Dera Ismail Khan were collected through the self-developed and standardized questionnaire. Data were analysed by using descriptive statistics and Pearson’s correlation. The statistical analysis of the data reflects a lack of trust over the retailer and privacy concerns are considered as the most relevant factors affecting female consumers’ online buying behaviour.

scholarly journals The impact of perceived risk on on-line purchase behaviour

2014 ◽  
Vol 4 (4) ◽  
pp. 99-106
Author(s):  
Charlene Gerber ◽  
Shannon Ward ◽  
Leila Goedhals-Gerber
Keyword(s):  
Perceived Risk ◽  
Emerging Market ◽  
Full Potential ◽  
Perceived Risks ◽  
Developed Markets ◽  
Online Retailers ◽  
On Line ◽  
Buying Behaviour ◽  
The Impact ◽  
Online Buying

To avoid risks, consumers tend to be failry thoughtful decision makers. Research has shown that consumers perceive risks associated with purchasing online and as a result online purchasing has not yet reached the numbers that were projected. In order for e-commerce to live up to its full potential, online retailers should gain an understanding of which perceived risks online purchasing consumers are most concerned with. This study aimed to assess the impact of perceived risk on online buying behaviour. Personal interview surveys were conducted in an emerging market whereby 200 respondents that have access to the internet were interviewed in selected malls with regards to their perceived risks when buying online. The results showed that perceived risk does have an impact on online buying behaviour, and that consumers that have not bought online in the past are likely not to do so in the future. The results show that characteristics of emerging markets are sufficiently distinct from developed markets in that consumers in developed markets seem to be more conservative when buying online. Marketers should therefore developed alternative marketing programs when communicating to these markets in an attempt to persuade consumers to buy online.

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