The Relationship between Gratifications from Social Networking Site Use and Adolescents’ Brand Interactions

Author(s):  
Patrick Hartmann ◽  
Vanessa Apaolaza ◽  
Jiaxun He ◽  
Jose M. Barrutia ◽  
Carmen Echebarria
2019 ◽  
Vol 8 (2) ◽  
pp. 306-317 ◽  
Author(s):  
Xiang-Ling Hou ◽  
Hai-Zhen Wang ◽  
Tian-Qiang Hu ◽  
Douglas A. Gentile ◽  
James Gaskin ◽  
...  

2019 ◽  
Vol 5 (1) ◽  
pp. 205630511882041 ◽  
Author(s):  
John Mingoia ◽  
Amanda D. Hutchinson ◽  
David H. Gleaves ◽  
Carlene Wilson

We examined whether sharing photos on social networking sites and, in particular, the approach to sharing photos online were associated with internalization of a tanned ideal and appearance comparisons. Adolescents and young adults ( N = 587) completed measures of social networking site use, photo activities, internalization, and appearance comparisons. Regular photo-sharers internalized a tanned ideal to a greater extent and reported engaging in more frequent appearance comparisons to people in media than participants who did not regularly share photos online. Internalization was associated with editing photos prior to posting, whereas appearance comparisons were associated with investment, measured as the concern for the quality and effort expended in selecting photos (e.g., carefully selecting a photo, taking a photo specifically for posting) and editing photos prior to posting. Future interventions to reduce the risk of skin cancer should address users’ investment in the quality of photos they share online and the desire to manipulate photos to adhere to appearance ideals.


2017 ◽  
Vol 3 (2) ◽  
pp. 205630511770440 ◽  
Author(s):  
Sara Santarossa ◽  
Sarah J. Woodruff

The aim of this study was to investigate whether problematic social networking site (SNS) use (i.e., degree of dependent relationship with SNSs), total SNS time/day, total SNS friends, and specific SNS activities were related to body image (BI), self-esteem (SE), and eating disorder (ED) symptoms/concerns. A sample of young adults ( N = 147) completed an online survey which measured SNS usage, problematic SNS use, BI, SE, and ED symptom/concerns. The findings revealed that females and males spent 4.1 ± 3.9 and 2.9 ± 2.8 hr on SNS, respectively, with the majority of time spent lurking (i.e., looking at another users’ profile but not actually communicating with them). Furthermore, problematic SNS use was found to be related to BI, SE, and ED symptoms/concerns. Moreover, SNS activities, such as lurking and posting comments on others’ profiles, were found to be related to BI, whereas SNS total time was found to be related to ED symptoms/concerns. Overall, this study demonstrates the possible correlational influence of SNSs on BI, SE, and ED symptoms/concerns.


2015 ◽  
Vol 5 (1) ◽  
pp. 34-45 ◽  
Author(s):  
Hsun-Ming Lee ◽  
Mayur R. Mehta

Facebook is the most popular social networking site, with more than 500 million active members. With its ability to easily manage multi-user social networks synchronously, it provides a fertile foundation to promote e-mentoring among the current generation of technology- and Facebook-astute students. This study reviews Network of Practice (NoP) theories to provide insights to a mentoring structure that facilitates the sharing and exchange of profession-related knowledge. A Facebook application was developed to conduct an experiment that examined factors that affect the performance of the mentoring program based on a NoP. A class of college students, which used the application to connect to recent graduates and industry experts, allowed us to observe and analyze live mentoring activities. The authors' findings indicated that the mentor's gender appeared to impact the relationship that developed between mentors and protégés via Facebook, and that the students were indifferent about the years of experiences of their mentors.


2019 ◽  
Vol 3 ◽  
pp. 364
Author(s):  
Jenkins R ◽  
Shen C ◽  
Dumontheil I ◽  
Thomas M ◽  
Röösli M ◽  
...  

Sign in / Sign up

Export Citation Format

Share Document