Developing a Corporate Values Statement — A Case Study

2003 ◽  
pp. 191-202 ◽  
Author(s):  
Domènec Melé
Keyword(s):  
Corporate Values

scholarly journals The Good Practice in Marketing Microinsurance Product : Evidence from Indonesia

2017 ◽  
Vol 2 (No. 1 Apr 2017) ◽  
pp. 73-88
Author(s):  
Rofikoh Rokhim ◽  
Ruri Eka Fauziah Nasution ◽  
Melia Retno Astrini
Keyword(s):  
Central Asia ◽  
Consumer Protection ◽  
Low Income ◽  
Market Research ◽  
Good Practice ◽  
Market Potential ◽  
Corporate Values ◽  
Large Market ◽  
Low Income Consumers

The purpose of this study is to investigate the good practice of the microinsurance industry in Indonesia, using a case study of three microinsurance providers, namely Allianz, Prudential, and Asuransi Central Asia (ACA). In addition, this study also aims to analyze the challenges, of the microinsurance industry in Indonesia. Results from this study reveal that despite the large market potential for microinsurance in Indonesia, there are challenges that should be addressed, to boost the growth of the microinsurance industry in Indonesia. To respond to this challenge, attention should be focused on consumer protection, and consumer appeal aspects. From the three microinsurance providers discussed in this study, viable approaches to implement when competing in the microinsurance market in Indonesia, including market research to understand the behavior of low-income consumers, the extensive distribution of partners, consumer education practices, and corporate values that demonstrate the dedication of the company, to serve low-income consumers.

scholarly journals A Corporate Case Study: The Application of Rokeach’s Value System to Corporate Social Responsibility (CSR)

2019 ◽  
Vol 11 (23) ◽  
pp. 6612 ◽  
Author(s):  
Farcane ◽  
Deliu ◽  
Bureană
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Identity ◽  
Integrated Model ◽  
Corporate Values ◽  
Value System ◽  
The Real ◽  
Corporate Social ◽  
The Ideal

Starting from the research assumption that corporate social responsibility (CSR) values cannot be communicated efficiently, if they do not belong naturally to a company’s identity, this paper debates the prospect of applying Rokeach’s Value System (1973) to Continental corporation’s CSR values. Rokeach’s Value System (1973) is used to compare Continental data provided online and establish whether the ideal corporate values presented by the company are similar to the real values, with respect to the CSR values. We base our assessment of the level of integration of CSR into corporate identity on Maon et al.’s integrated model of CSR development (2010). Our analysis reveals that although the Continental corporation works with the CSR concept in a strategic and systematic manner, the set CSR values do not correspond to the real corporate values.

The Impact of Corporate Values on Student Affairs: The Case Study

2021 ◽  
pp. 71-84
Author(s):  
Daniel K. Cairo ◽  
Victoria Cabal
Keyword(s):  
Student Affairs ◽  
Corporate Values ◽  
The Impact

scholarly journals Branding The Corporate Winery

2021 ◽  
Author(s):  
◽  
Finn Sansom
Keyword(s):  
Architectural Design ◽  
Corporate Identity ◽  
Communication Strategy ◽  
Wine Industry ◽  
Corporate Values ◽  
Design Elements ◽  
The Public ◽  
Brand Values ◽  
Unique Experience

<p>Corporate branding can be an important part of a company’s communication strategy. The corporate identity shapes how a company is known and perceived by the public. Logo’s, jingles, products and advertising are only part of the shaping of this image. It has been identified that architecture can play a significant role too (Melewar & Jenkins, 2002).  The wine industry in New Zealand is very competitive and has a very involved relationship with the public. This thesis explores how a wine company can display corporate values through architecture.  Using Pernod Ricard as the company, and a new winery production facility as the case study, the thesis will use architectural design elements to produce a functional winery with a unique experience driven by Pernod Ricard’s values. Being an international cooperation, place specific values as well as sub-brand values compete with core values of the company. These factors present an interesting architectural investigation.</p>

Recontextualization of the Corporate Values of a Danish MNC in a Subsidiary in Bangalore

2012 ◽  
Vol 37 (1) ◽  
pp. 101-132 ◽  
Author(s):  
Martine Cardel Gertsen ◽  
Mette Zølner
Keyword(s):  
National Culture ◽  
The Other ◽  
Multinational Company ◽  
Social Agency ◽  
Corporate Values ◽  
New Meanings ◽  
The One ◽  
Meaning System ◽  
A Company

The authors analyze the recontextualization of the corporate values of a multinational company (MNC) in one of its subsidiaries. The authors draw upon qualitative material from a case study of a company of Danish origin and its endeavors to implement its corporate values in an Indian subsidiary in Bangalore. The authors show how these values take on new meanings when interpreted by local employees. On the one hand, their understandings are shaped by the prevailing meaning system, including leadership ideals, and on the other hand, by their resources and strategies. To further their understanding of the recontextualization, the authors point to a need to go beyond the system of signification shared within a national culture and include social agency, of which they conceive in Bourdieusian terms.

scholarly journals Branding The Corporate Winery

2021 ◽  
Author(s):  
◽  
Finn Sansom
Keyword(s):  
Architectural Design ◽  
Corporate Identity ◽  
Communication Strategy ◽  
Wine Industry ◽  
Corporate Values ◽  
Design Elements ◽  
The Public ◽  
Brand Values ◽  
Unique Experience

<p>Corporate branding can be an important part of a company’s communication strategy. The corporate identity shapes how a company is known and perceived by the public. Logo’s, jingles, products and advertising are only part of the shaping of this image. It has been identified that architecture can play a significant role too (Melewar & Jenkins, 2002).  The wine industry in New Zealand is very competitive and has a very involved relationship with the public. This thesis explores how a wine company can display corporate values through architecture.  Using Pernod Ricard as the company, and a new winery production facility as the case study, the thesis will use architectural design elements to produce a functional winery with a unique experience driven by Pernod Ricard’s values. Being an international cooperation, place specific values as well as sub-brand values compete with core values of the company. These factors present an interesting architectural investigation.</p>

Aligning computing ethics for strategy making in higher education (HE)

2015 ◽  
Vol 32 (1) ◽  
pp. 2-16 ◽  
Author(s):  
Lucy Bowden ◽  
Colm Fearon ◽  
Heather McLaughlin ◽  
Stephen Jackson
Keyword(s):  
Higher Education ◽  
Ethical Issues ◽  
Single Case ◽  
Strategic Decision ◽  
Future Research ◽  
Corporate Values ◽  
Content Type ◽  
Common Information ◽  
Strategy Making

Purpose – The purpose of this paper is to explore a possible strategic role for computing ethics and investigate how they might align with corporate values and higher education (HE) strategy making. Design/methodology/approach – A longitudinal study of a university in the South East of England is used to examine qualitative findings and develop a formative discussion. The findings, discussion and conceptual framework draw upon documents analysis and 14 semi-structured interviews with senior informants involved in strategy making and implementation within a HE case study setting. Findings – Findings are discussed in terms of: first, dealing with everyday computing ethical issues facing HE, such as common information technology (IT) threats and data protection; second, responding to ethical opportunities, dilemmas and challenges associated with the adoption of new information and communication technology in areas such as eLearning; and third, harnessing aligned IT opportunities, computing ethics and organizational values for long-term strategy development. Research limitations/implications – This paper is important for strategic decision makers as they consider the joined-up nature of computing ethics and organizational strategy. Explicating hidden ethical opportunity and threat dimensions of eLearning, computing networks and organizational design should be an area for future research. The authors are limited by the use of a single case study, and generalizability of findings. Originality/value – The contribution of the paper is a macro-analytical and conceptual approach that explores tentative links between computing ethics, corporate values and strategy making, while supporting future empirical studies between traditionally disparate research domains.

The Genesis and Internal Dynamics of El Salvador's People's Revolutionary Army, 1970–1976

2014 ◽  
Vol 38 (01) ◽  
pp. 102-129
Author(s):  
ALBERTO MARTÍN ÁLVAREZ ◽  
EUDALD CORTINA ORERO
Keyword(s):  
Latin America ◽  
El Salvador ◽  
Early Years ◽  
Left Wing ◽  
Internal Dynamics ◽  
Internal Coherence ◽  
The 1960S

AbstractUsing interviews with former militants and previously unpublished documents, this article traces the genesis and internal dynamics of the Ejército Revolucionario del Pueblo (People's Revolutionary Army, ERP) in El Salvador during the early years of its existence (1970–6). This period was marked by the inability of the ERP to maintain internal coherence or any consensus on revolutionary strategy, which led to a series of splits and internal fights over control of the organisation. The evidence marshalled in this case study sheds new light on the origins of the armed Salvadorean Left and thus contributes to a wider understanding of the processes of formation and internal dynamics of armed left-wing groups that emerged from the 1960s onwards in Latin America.

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