scholarly journals Branding The Corporate Winery

2021 ◽  
Author(s):  
◽  
Finn Sansom
Keyword(s):  
Architectural Design ◽  
Corporate Identity ◽  
Communication Strategy ◽  
Wine Industry ◽  
Corporate Values ◽  
Design Elements ◽  
The Public ◽  
Brand Values ◽  
Unique Experience

<p>Corporate branding can be an important part of a company’s communication strategy. The corporate identity shapes how a company is known and perceived by the public. Logo’s, jingles, products and advertising are only part of the shaping of this image. It has been identified that architecture can play a significant role too (Melewar & Jenkins, 2002).  The wine industry in New Zealand is very competitive and has a very involved relationship with the public. This thesis explores how a wine company can display corporate values through architecture.  Using Pernod Ricard as the company, and a new winery production facility as the case study, the thesis will use architectural design elements to produce a functional winery with a unique experience driven by Pernod Ricard’s values. Being an international cooperation, place specific values as well as sub-brand values compete with core values of the company. These factors present an interesting architectural investigation.</p>

scholarly journals Branding The Corporate Winery

2021 ◽  
Author(s):  
◽  
Finn Sansom
Keyword(s):  
Architectural Design ◽  
Corporate Identity ◽  
Communication Strategy ◽  
Wine Industry ◽  
Corporate Values ◽  
Design Elements ◽  
The Public ◽  
Brand Values ◽  
Unique Experience

<p>Corporate branding can be an important part of a company’s communication strategy. The corporate identity shapes how a company is known and perceived by the public. Logo’s, jingles, products and advertising are only part of the shaping of this image. It has been identified that architecture can play a significant role too (Melewar & Jenkins, 2002).  The wine industry in New Zealand is very competitive and has a very involved relationship with the public. This thesis explores how a wine company can display corporate values through architecture.  Using Pernod Ricard as the company, and a new winery production facility as the case study, the thesis will use architectural design elements to produce a functional winery with a unique experience driven by Pernod Ricard’s values. Being an international cooperation, place specific values as well as sub-brand values compete with core values of the company. These factors present an interesting architectural investigation.</p>

scholarly journals Communication Strategies in Providing Good Government Education Through Social Media: A Case Study at the Parliament of the Republic of Indonesia

2021 ◽  
Vol 58 (1) ◽  
pp. 722-734
Author(s):  
Anindya Larasati, Achmad Jamil, Rizki Briandana
Keyword(s):  
Social Media ◽  
Good Governance ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The Public ◽  
Government Education ◽  
Good Government ◽  
The Republic ◽  
Depth Interviews

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.

scholarly journals Strategi Hubungan Masyarakat Lembaga Penyiaran Publik Televisi Republik Indonesia Jambi dalam Mempromosikan Program Acara

2019 ◽  
Vol 4 (2) ◽  
pp. 189-216
Author(s):  
Nopita Sari ◽  
Mila Wahyuni ◽  
Eka M. Taufani
Keyword(s):  
New Media ◽  
Public Relations ◽  
Sales Promotion ◽  
Communication Strategy ◽  
The Public ◽  
Study Approach ◽  
The Republic ◽  
Public Relations Strategy

This research is motivated by a phenomenon that occurs in the field of Public Relations (HUMAS) of the Republic of Indonesia Television Public Broadcasting Institution (LPP TVRI) Jambi. A strategy is needed by TVRI Jambi as times change where the interest of television viewers is decreasing due to competition from both private television and new media. The audience follows a style that has value. Therefore it is necessary to have a Public Relations in order to expand public knowledge about what programs exist at TVRI in order to increase the existence of TVRI Jambi. This study uses a qualitative method with a case study approach. Data collection methods used in the form of observation, documentation, and interviews with data analysis techniques, namely data reduction, data presentation, and data verification. The results of this study the authors found that the Public Relations Strategy in promoting TVRI Jambi programs to improve the quality of TVRI programs in the eyes of the public to better understand and know broadcasts on TVRI Jambi therefore Public Relations itself uses a communication strategy Public relations strategy, communication, advertising , sales promotion, publicity , corporate design The problems of Public Relations in promoting LPP TVRI programs in Jambi, weak human resources, PR efforts in promoting LPP TVRI Jambi programs in collaborating with other agencies.

scholarly journals A Corporate Case Study: The Application of Rokeach’s Value System to Corporate Social Responsibility (CSR)

2019 ◽  
Vol 11 (23) ◽  
pp. 6612 ◽  
Author(s):  
Farcane ◽  
Deliu ◽  
Bureană
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Identity ◽  
Integrated Model ◽  
Corporate Values ◽  
Value System ◽  
The Real ◽  
Corporate Social ◽  
The Ideal

Starting from the research assumption that corporate social responsibility (CSR) values cannot be communicated efficiently, if they do not belong naturally to a company’s identity, this paper debates the prospect of applying Rokeach’s Value System (1973) to Continental corporation’s CSR values. Rokeach’s Value System (1973) is used to compare Continental data provided online and establish whether the ideal corporate values presented by the company are similar to the real values, with respect to the CSR values. We base our assessment of the level of integration of CSR into corporate identity on Maon et al.’s integrated model of CSR development (2010). Our analysis reveals that although the Continental corporation works with the CSR concept in a strategic and systematic manner, the set CSR values do not correspond to the real corporate values.

Impliciete en expliciete communicatiestrategieën tijdens organisatieveranderingen

2011 ◽  
Vol 39 (4) ◽  
Author(s):  
Anna Wamsteeker ◽  
Mark van Vuuren
Keyword(s):  
Organizational Change ◽  
Public Sector ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Service Center ◽  
The Public ◽  
Shared Service ◽  
Implicit And Explicit ◽  
Explicit Communication

Implicit and explicit communication strategies during organizational change: a case study on a shared service center implementation within the public sector Implicit and explicit communication strategies during organizational change: a case study on a shared service center implementation within the public sector In this case study, we used the Organizational Stakeholder Model of Change Implementation Communication (Lewis, 2007) to evaluate the communication strategy used during the implementation of a Shared Service Center in a large governmental agency. The model proves to be useful for describing the strategic choices made by the project managers. Most of the dimensions were recognizable in the communication efforts, even though most of these choices were made implicitly. Interestingly, several stakeholders disagreed with the project management team about the identification of the strategy. They experienced the communication efforts negatively rather than balanced or positive. The results show the complexity of communication during change and the ways people make sense of these dynamic processes. The strategy dimensions can be useful guides when managing complex changes like the implementation of a Shared Service Center.

The response of Swedish and Norwegian public diplomacy and nation branding actors to the refugee crisis

2017 ◽  
Vol 21 (4) ◽  
pp. 326-341 ◽  
Author(s):  
James Pamment ◽  
Alexandra Olofsson ◽  
Rachel Hjorth-Jenssen
Keyword(s):  
Public Diplomacy ◽  
Qualitative Interviews ◽  
Nation Branding ◽  
Refugee Crisis ◽  
Communication Management ◽  
Target Groups ◽  
Content Type ◽  
The Public ◽  
Brand Values

Purpose The purpose of this paper is to analyse the communication management of the Swedish and Norwegian Governments during the 2015-2016 refugee crisis. It does so in the context of recent debates into public diplomacy (PD) and nation branding, on the understanding that governments seek to manage their reputations in order to attract trade, investment and tourism, as well as generate broader interest in their policies and values. Design/methodology/approach The study is based upon a case study of each country’s response, and draws upon qualitative interviews and document analysis. Findings The study finds that more than a decade of advances in PD can be readily adapted to negative branding aimed at dissuading undesired publics. However, opportunities remain for communication professionals to ensure that brand values are not discarded. Originality/value The study is among the first to examine the contemporary PD and nation branding apparatus when it is used to dissuade and even repulse target groups. It therefore explores some important issues related to communication management in the public sector.

scholarly journals New urbanism in practice: an analysis of The Village, Niagara-on-the-Lake

2021 ◽  
Author(s):  
Kirstin E. Jensen
Keyword(s):  
Architectural Design ◽  
New Urbanism ◽  
High Standard ◽  
Public Realm ◽  
The Public ◽  
Modern Development ◽  
Mixed Use ◽  
New Development ◽  
The Village

New urbanism has played an increasingly influential role in Canadian planning and development. Its recent popularity has demonstrated a propensity towards compact, mixed-use, diverse, pedestrian-oriented, and walkable communities, which provide a high standard of architectural design and a focus on the public realm. The Village presents a case study of a growing historic and rural small town which has turned to new urbanism to guide its new development. The traditional design features have proven ideal for a mixed commercial-residential neighbourhood which carefully selected strategies of implementation to protect its local heritage and character in a modern development. This research presents a discussion of the new urbanism, analyzes a typology put forth by Dan Trudeau that helps inform many choice features of The Village as characteristic of Hybrid Urbanism, and explores the extent to which the principles of the movement have been carried out successfully in this case study community. Key words: new urbanism; mixed-use development; Niagara-on-the-Lake; traditional neighbourhood development.

scholarly journals Basic principles in achieving a good relationship with the Media in Administration

2021 ◽  
Vol 26 ◽  
pp. 383-397
Author(s):  
Mihaela Rus ◽  
Tănase Tasențe ◽  
Mihaela Luminița Sandu ◽  
Andreea Ioana Burcă
Keyword(s):  
Point Of View ◽  
Communication Strategy ◽  
Diplomatic Relations ◽  
Theoretical Point ◽  
Basic Principles ◽  
Good Relationship ◽  
The Public ◽  
The Media ◽  
Good Relation

Especially in diplomatic relations, a good relation between the embassies and the local mass-media can make a major contribution to strengthening relations between the two countries, both socially and economically. An administration with a good image in the mentality of public opinion must take the citizens into account, it must build basic principles on which they can fulfill the promises made to them, to respect the decisions adopted, so it leads to the good achievement of everything. That is why specialists recommend some basic principles when we want to achieve a very good relationship with the media, and namely: knowing the public, choosing a patient storyteller, focusing the results on activities, moving beyond the room echo-concentration of attention outside the walls of the business, the company must provide confidence, must be in accordance with the promise and delivery of information and appeal to action. This paper is structured in 3 chapters. The first two chapters address the topic from a theoretical point of view, and the third chapter is dedicated to a case study on the communication strategy with the media of the U.S. Embassy in Bucharest.

Strategi Membangun Citra Melalui Program Edu Wisata Batik

2020 ◽  
Vol 2 (2) ◽  
pp. 121-140
Author(s):  
Anjar Martiana ◽  
Imron Rosyidi ◽  
Lida Imelda Cholidah
Keyword(s):  
Public Relations ◽  
Corporate Identity ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Identity Recognition ◽  
The Public ◽  
The Social ◽  
Tourism Activity ◽  
Research Show

Penelitian ini bertujuan untuk mengetahui dan menggambarkan tentang Strategi Membangun Citra Melalui Program Edu Wisata Batik, yang terdiri dari tiga rangkaian kegiatan yang menjadi strategi membangun citra perusahaan. Penelitian ini menggunakan paradigma konstruktivisme. Pendekatan yang digunakan adalah pendekatan kualitatif. Metode yang digunakan pada penelitian ini adalah metode studi kasus. Teknik pengumpulan datanya melalui observasi, wawancara, dan analisis dokumen.Hasil penelitian ini menunjukkan bahwa Strategi Membangun Citra yang dilakukan oleh Rumah Batik Komar adalah melalui program Edu Wisata Batik yang terbagi menjadi tiga rangkaian kegiatan. Yang pertama, pengenalan identitas perusahaan, yang mana Public RelationsOfficer Rumah Batik Komar menjelaskan sejarah singkat, visi misi, struktur organisasi, sumber daya manusia, dan prestasi yang pernah diraih. Kegiatan pengenalan identitas perusahaan ini dapat dikategorikan menjadi pengenalan identitas fisik dan pengenalan identitas non-fisik. Kedua, kegiatan edukasi sebagai upaya dalam menanamkan nilai-nilai falsafah batik dan melatih kesabaran melalui pelatihan membatik. Ketiga, kegiatan wisata yang terdiri dari tour ke tempat produksi dan tour showroom Rumah Batik Komar. Strategi Membangun Citra Melalui Program Edu Wisata Batik ini dirasakan cukup efektif dalam mengenalkan perusahaan kepada masyarakat, sehingga cukup efektif dalam membangun citra Rumah Batik Komar. This research aims to find out and describe about strategy to build its image Through Edu Wisata Batik. This research uses a paradigm of Constructivism. The approach used is a qualitative approach. The methods used in this research is a case study method. This study raised the uniqueness of the program a different company with other companies. On the research of it only exposes the social symptoms of an existing course. The results of this research show that the strategy of building up the image of Batik Home performed by Komar is through Edu Wisata Batik is divided into three series of activities. First, the introduction of corporate identity, which is the Public Relations Officer of Rumah Batik Komar describes a brief history, vision and mission, organizational structure, human resources, and achievement ever earned. This corporate identity introduction activities can be categorized into the introduction of the identity of physical and non-physical identity recognition. Second, educational activities as an effort in instilling the values the philosophy of batik and batik training through patience to train. Third, the tourism activity consists of production to the place of the tour and tour the showroom Rumah Batik Komar.

scholarly journals New urbanism in practice: an analysis of The Village, Niagara-on-the-Lake

2021 ◽  
Author(s):  
Kirstin E. Jensen
Keyword(s):  
Architectural Design ◽  
New Urbanism ◽  
High Standard ◽  
Public Realm ◽  
The Public ◽  
Modern Development ◽  
Mixed Use ◽  
New Development ◽  
The Village

New urbanism has played an increasingly influential role in Canadian planning and development. Its recent popularity has demonstrated a propensity towards compact, mixed-use, diverse, pedestrian-oriented, and walkable communities, which provide a high standard of architectural design and a focus on the public realm. The Village presents a case study of a growing historic and rural small town which has turned to new urbanism to guide its new development. The traditional design features have proven ideal for a mixed commercial-residential neighbourhood which carefully selected strategies of implementation to protect its local heritage and character in a modern development. This research presents a discussion of the new urbanism, analyzes a typology put forth by Dan Trudeau that helps inform many choice features of The Village as characteristic of Hybrid Urbanism, and explores the extent to which the principles of the movement have been carried out successfully in this case study community. Key words: new urbanism; mixed-use development; Niagara-on-the-Lake; traditional neighbourhood development.

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