Social Media Usage And Educational Performance: The Mediating Role Of Creativity

2020 ◽  
Author(s):  
Khor Hooi Ching
Keyword(s):  
Social Media ◽  
Educational Performance ◽  
Media Usage ◽  
Mediating Role

Social Media Usage Intensity: Impact Assessment on Buyers’ Behavioural Traits

2019 ◽  
Vol 8 (2) ◽  
pp. 161-171 ◽  
Author(s):  
Garima Gupta ◽  
Aastha Verma Vohra
Keyword(s):  
Social Media ◽  
Consumer Behaviour ◽  
Impulse Buying ◽  
Media Usage ◽  
Mediating Role ◽  
Effective Strategies ◽  
Online Purchases ◽  
The Social ◽  
Utilization Patterns

With increasing proliferation of social media, there is an urgent need to examine how people engage in the social media as well as assess its role in shaping consumers' attitude and behaviour. Though the recent years have witnessed the interest of researchers in this regard, the studies have mostly been confined to analyzing the social media utilization patterns for their impact on online purchases and less emphasis has been laid on investigating its impact on the 'down side' of consumer behaviour as reflected through traits of materialism, impulse buying and conspicuous consumption. The present work makes an attempt to bridge this gap. Specifically, the study examines the influence of social media usage intensity on three behavioural traits as well as assesses the mediating role of electronic word-of-mouth in affecting this linkage. The paper also provides insights with respect to variation in the use intensity and behavioural traits across demographic components. Inputs from the present research can be used by marketers to not only leverage the power of social media and capture the changing consumer traits in favour of their brand but also to develop targeted and effective strategies to engage with their audience on this new platform.

scholarly journals Health-Related Behaviors and Social Media Usage in Young Adults: Mediating Role of Coping Strategies during COVID-19 Smart Lockdown

2021 ◽  
Vol 2 (2) ◽  
pp. 59-73
Author(s):  
Faiza Khaliq ◽  
Dr Shahnila Tariq ◽  
Dr Saima Batool
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Coping Strategies ◽  
Sampling Technique ◽  
Media Usage ◽  
Mediating Role ◽  
Health Related Behaviors ◽  
Health Related ◽  
Age Range

The study investigated the association between health-related behaviors, coping strategies and social media usage in young adults during COVID-19 smart lockdown as well as the mediating role of coping strategies between the relationships. It was hypothesized that coping strategies mediates the relationship between health-related behaviors and social media usage in young adults during COVID-19 smart lockdown. Through purposive sampling technique, data from (N=300) young adults with age range 18-35 years (M=23.67, SD= 3.78) was collected from three private universities of Lahore. For data collection, lifestyle behavior change questionnaire by Chopra et al. (2021), coping scale by Hamby et al. (2013) and social networking usage questionnaire by Savita and Liyaqat (2018) were used. For the analysis, Pearson Product Moment Correlation, Mediation analysis, independent sample t-test and Analysis of variance were used. Coping strategies significantly mediated between health-related behaviors and social media usage in young adults during COVID-19 smart lockdown. Findings have practical implications for the expansion of different strategies for other population like adolescents, old age people, teachers, parents, anddoctors, expecting to cope better with others during stressful or traumatic events.

scholarly journals The Usage of Social Media for Improving the Customer Satisfaction: The Mediating Role of Electronic Services Quality

2021 ◽  
Vol 14 (11) ◽  
pp. 15
Author(s):  
Raad Mamduh Khaleel Khashman
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Services Quality ◽  
Positive Impact ◽  
Simple Random Sample ◽  
Website Design ◽  
Media Usage ◽  
Mediating Role ◽  
The Impact

The study aims to identify the impact of social media usage on customer satisfaction and the mediating role of electronic service quality through its dimensions (website design, reliability, customization, responsiveness, and trust) in the Vitas Jordan Company. A quantitative approach was used to answer the study questions and to test hypotheses. About (500) questionnaires were distributed using the Simple Random Sample technique to achieve the study purposes. (392) questionnaires were valid for analysis, based on the Statistical Package for Social Sciences (SPSS. V.25) and (AMOS) software. The findings of the study revealed that there is a significantly positive impact of social media usage on customer satisfaction and a significantly indirect positive impact of social media usage on customer satisfaction through the electronic Services Quality dimension as a mediating variable. The study recommended that managers concentrate and maintain the use of social media for providing unique services and responding to customers’ inquiries in a timely manner. In addition, the need to enhance the use of Twitter and Instagram in marketing champions. 

scholarly journals Problematic Social Media Usage and Anxiety Among University Students During the COVID-19 Pandemic: The Mediating Role of Psychological Capital and the Moderating Role of Academic Burnout

2021 ◽  
Vol 12 ◽  
Author(s):  
Yan Jiang
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
University Students ◽  
Psychological Capital ◽  
Academic Burnout ◽  
Media Usage ◽  
Mediating Role ◽  
The Relationship ◽  
Moderating Role

The outbreak of COVID-19 has greatly affected university students’ studies and life. This study aimed to examine the possible mediating role of psychological capital and the moderating role of academic burnout in the relationship between problematic social media usage and anxiety among university students during COVID-19. A total of 3,123 undergraduates from universities in Shanghai participated in an online survey from March to April 2020. The results showed that problematic social media usage among university students predicted their levels of anxiety. Mediation analysis indicated that psychological capital mediated the relationship between problematic social media usage and anxiety. Furthermore, for university students whose academic performance had been affected by the COVID-19 pandemic, the effects of both problematic social media usage and the psychological capital on anxiety were moderated by academic burnout. For university students whose academic performance was not affected by the COVID-19 pandemic, academic burnout moderated the effects of psychological capital but not the effects of problematic social media usage on anxiety. The results highlighted the underlying mechanisms in the relationship between problematic social media usage and anxiety. These findings provide practical insights into the development and implementation of psychological interventions when facing a pandemic.

scholarly journals The influence of social media on purchase intention: The mediating role of brand equity

2021 ◽  
Vol 8 (1) ◽  
pp. 1944008
Author(s):  
Mohammed Majeed ◽  
Martin Owusu-Ansah ◽  
Adu-Ansere Ashmond
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Purchase Intention ◽  
Mediating Role

Understanding destination evangelism: a social media viewpoint

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Purvendu Sharma
Keyword(s):  
Social Media ◽  
Information Seeking ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Critical Role ◽  
Content Type ◽  
Mediating Role ◽  
Information Seeking Behaviors ◽  
Role Of Information

PurposeThe present research aims to introduce and understand the promising nature of destination evangelism in the context of social media-based tourism communities (SMTCs). Further, factors that influence evangelism and information-seeking behaviors on SMTCs are examined.Design/methodology/approachA conceptual model is developed that features an interplay of destination distinctiveness, destination evangelism, travel commitment and information-seeking engagement. Data were collected from 215 active users of SMTCs and analyzed using structural equation models.FindingsThe research findings indicate that destination distinctiveness and information-seeking positively lead to destination evangelism. Information-seeking is found to mediate the relationship between (1) destination evangelism and travel commitment and (2) destination evangelism and distinctiveness.Research limitations/implicationsThe research offers meaningful insights into exploring constituents of destination evangelism. The research also understands and highlights the critical role of information-seeking engagement about distinct destinations.Practical implicationsThis research highlights key areas to build, improve and inspire destination evangelism on SMTCs.Originality/valueThis study offers a fresh contribution to tourism literature by investigating destination evangelism and its drivers. This is explained by closely uniting vital research streams of evangelism, tourism and engagement. It further highlights the dual mediating role of information seeking, suggesting that these engagements are critical to evangelizing destinations.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

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