scholarly journals Health-Related Behaviors and Social Media Usage in Young Adults: Mediating Role of Coping Strategies during COVID-19 Smart Lockdown

2021 ◽  
Vol 2 (2) ◽  
pp. 59-73
Author(s):  
Faiza Khaliq ◽  
Dr Shahnila Tariq ◽  
Dr Saima Batool
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Coping Strategies ◽  
Sampling Technique ◽  
Media Usage ◽  
Mediating Role ◽  
Health Related Behaviors ◽  
Health Related ◽  
Age Range

The study investigated the association between health-related behaviors, coping strategies and social media usage in young adults during COVID-19 smart lockdown as well as the mediating role of coping strategies between the relationships. It was hypothesized that coping strategies mediates the relationship between health-related behaviors and social media usage in young adults during COVID-19 smart lockdown. Through purposive sampling technique, data from (N=300) young adults with age range 18-35 years (M=23.67, SD= 3.78) was collected from three private universities of Lahore. For data collection, lifestyle behavior change questionnaire by Chopra et al. (2021), coping scale by Hamby et al. (2013) and social networking usage questionnaire by Savita and Liyaqat (2018) were used. For the analysis, Pearson Product Moment Correlation, Mediation analysis, independent sample t-test and Analysis of variance were used. Coping strategies significantly mediated between health-related behaviors and social media usage in young adults during COVID-19 smart lockdown. Findings have practical implications for the expansion of different strategies for other population like adolescents, old age people, teachers, parents, anddoctors, expecting to cope better with others during stressful or traumatic events.

Social Media Usage Intensity: Impact Assessment on Buyers’ Behavioural Traits

2019 ◽  
Vol 8 (2) ◽  
pp. 161-171 ◽  
Author(s):  
Garima Gupta ◽  
Aastha Verma Vohra
Keyword(s):  
Social Media ◽  
Consumer Behaviour ◽  
Impulse Buying ◽  
Media Usage ◽  
Mediating Role ◽  
Effective Strategies ◽  
Online Purchases ◽  
The Social ◽  
Utilization Patterns

With increasing proliferation of social media, there is an urgent need to examine how people engage in the social media as well as assess its role in shaping consumers' attitude and behaviour. Though the recent years have witnessed the interest of researchers in this regard, the studies have mostly been confined to analyzing the social media utilization patterns for their impact on online purchases and less emphasis has been laid on investigating its impact on the 'down side' of consumer behaviour as reflected through traits of materialism, impulse buying and conspicuous consumption. The present work makes an attempt to bridge this gap. Specifically, the study examines the influence of social media usage intensity on three behavioural traits as well as assesses the mediating role of electronic word-of-mouth in affecting this linkage. The paper also provides insights with respect to variation in the use intensity and behavioural traits across demographic components. Inputs from the present research can be used by marketers to not only leverage the power of social media and capture the changing consumer traits in favour of their brand but also to develop targeted and effective strategies to engage with their audience on this new platform.

scholarly journals Social Media and Health: Emerging Trends and Future Directions for Research on Young Adults

2021 ◽  
Vol 18 (15) ◽  
pp. 8141
Author(s):  
Peng Wu ◽  
Ran Feng
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Service Quality ◽  
Structural Equation ◽  
Information Support ◽  
Future Directions ◽  
Mediating Role ◽  
Emerging Trends ◽  
Health Related ◽  
Continuous Use

The ubiquity and affordances of social media have allowed young people to become both active posters and passive recipients of communication related to health. For instance, people may post exercise goals and behaviors on social media, while at the same time, they may be exposed to friends drinking alcohol and/or indulging in unhealthy snacking. This intersection of sociotechnical systems (i.e., social media), and health and wellbeing, has garnered increasing scholarly attention. How to understand and manage the continuous use intention of health-related social media, and then provide a better service platform and create a good service model for the needs of young adults has become an important topic in the research of social media and health-related fields. Based on the SOR theory, this paper constructs a theoretical model of factors affecting the continuous use intention of health-related social media. This paper uses questionnaires and structural equation empirical research methods, relevant software to process and analyze the data, and tests the applicability of the model. The results reveal that emotional support, information support, and service quality can significantly affect pan-family consciousness, pan-family consciousness can significantly affect the continuous use intention of health-related social media. In addition, our results also show that pan-family consciousness plays a mediating role between information support and the continuous use intention of health-related social media, pan-family consciousness plays a mediating role between the service quality and the continuous use intention of health-related social media, and self-efficacy plays a mediating role between pan-family consciousness and the continuous use intention of health-related social media. These findings have important implications for research and practice in the fields of the continuous use intention of health-related social media. We hope to help with the emerging trends and future directions for research on social media and health.

scholarly journals The Usage of Social Media for Improving the Customer Satisfaction: The Mediating Role of Electronic Services Quality

2021 ◽  
Vol 14 (11) ◽  
pp. 15
Author(s):  
Raad Mamduh Khaleel Khashman
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Services Quality ◽  
Positive Impact ◽  
Simple Random Sample ◽  
Website Design ◽  
Media Usage ◽  
Mediating Role ◽  
The Impact

The study aims to identify the impact of social media usage on customer satisfaction and the mediating role of electronic service quality through its dimensions (website design, reliability, customization, responsiveness, and trust) in the Vitas Jordan Company. A quantitative approach was used to answer the study questions and to test hypotheses. About (500) questionnaires were distributed using the Simple Random Sample technique to achieve the study purposes. (392) questionnaires were valid for analysis, based on the Statistical Package for Social Sciences (SPSS. V.25) and (AMOS) software. The findings of the study revealed that there is a significantly positive impact of social media usage on customer satisfaction and a significantly indirect positive impact of social media usage on customer satisfaction through the electronic Services Quality dimension as a mediating variable. The study recommended that managers concentrate and maintain the use of social media for providing unique services and responding to customers’ inquiries in a timely manner. In addition, the need to enhance the use of Twitter and Instagram in marketing champions. 

What drives us to be (ir)responsible for our health during the COVID-19 pandemic? The role of personality, thinking styles and conspiracy mentality

2020 ◽  
Author(s):  
Ljiljana B. Lazarevic ◽  
Danka Purić ◽  
Predrag Teovanovic ◽  
Goran Knezevic ◽  
Petar Lukic ◽  
...  
Keyword(s):  
Social Media ◽  
General Population ◽  
Health Behaviors ◽  
Personality Trait ◽  
Thinking Styles ◽  
Mediation Analyses ◽  
Health Related Behaviors ◽  
Health Related ◽  
Hexaco Model

The study aimed to investigate the role of personality, thinking styles, and conspiracy mentality in health-related behaviors during the COVID-19 pandemic, i.e., recommended health behaviors according to COVID-19 guidelines and engagement in pseudoscientific practices related to COVID-19. Basic personality space was defined by the HEXACO model complemented by Disintegration, which represents psychotic-like experiences and behaviors reconceptualized as a personality trait. Mediation analyses conducted on a convenient sample from the general population recruited via social media or by snowballing (N=417) showed that engagement in pseudoscientific behaviors was predicted by high Disintegration. However, this relationship was entirely mediated by thinking styles, i.e., high experiential and low rational. Adherence to health practices recommended by COVID-19 guidelines is predicted by low Disintegration and high Honesty traits, but not with thinking styles and conspiracy mentality.

scholarly journals Understanding the role of social media among young adults in Western Province, Sri Lanka; Key Findings from Webinar

2021 ◽  
Vol 12 (2) ◽  
pp. 055-062
Author(s):  
Fahim Aslam
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Sri Lanka ◽  
Descriptive Analysis ◽  
Daily Basis ◽  
Media Usage ◽  
Western Province ◽  
Social Media Platforms ◽  
Media Applications

Since the establishment of internet social media usage is widespread among young adults globally. These platforms provide the youth with an opportunity to discuss trending issues without a language barrier. By the time youth reach adolescence majority of them are already immersed into the world of technology and social media. Although social media has become an integral of part of young teens/adults lives it has its own challenges as well. In this article, we look into the challenges and implications of using social media in the 21st century where the study focused on the Western Province of Sri Lanka which is the commercial capital of the country. This study was based on the responses obtained by 81 participants through a webinar where young adults (18-30 years) were the target audience for this study. Using descriptive analysis this study was able to show that majority of the participants on average use 3-4 social media applications on a daily basis with Facebook and WhatsApp being the most popular and LinkedIn being the least popular. One of the main observations we identified in this study was that youth identified that social media has been affecting their physical activities and affects the overall academic performances. On this basis, this study was able to conclude that youth are aware of the risks and challenges imposed by social media platforms, however further studies with a wider geographical representation and sample size is required to prove this.

scholarly journals Determinants of Political Content Sharing on Social Media: Impulsiveness, Social Recognition, Risk-taking, and Collective Opinion

2021 ◽  
Vol 11 (2) ◽  
pp. 129-148
Author(s):  
İsmail Yelpaze
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Risk Taking ◽  
Social Recognition ◽  
Design Data ◽  
Mediating Role ◽  
Content Sharing ◽  
Correlational Design ◽  
The Relationship

This paper examined what role impulsiveness and perceived social recognition played in the way young adults shared political content on social media. Th e study also looked into the mediating role of risk-taking and collective opinion in the relationship between these variables. Th e sample consisted of 554 university students (357 women and 193 men) from six faculties of Kahramanmaraş Sütçü İmam University. Participants were recruited using convenience sampling. Th e study adopted a predictive correlational design. Data were collected using valid and reliable scales. Th e results showed that participants with high impulsiveness and perceived social recognition were more likely to share political content on social media. Risk-taking was a partial mediator between perceived social recognition and political content sharing, while it was a full mediator between impulsiveness and political sharing. Collective opinion was a partial mediator between perceived social recognition and political content sharing on social media. The results indicate that young adults with high impulsiveness are more likely to share political content on social media because they can take more risks. Moreover, young adults who care about social recognition are more likely to share political content on social media because they can take more risks and care more about collective opinion.

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