In this paper a novel concept for active vibration control of storage and retrieval machines is presented. The storage and retrieval machine is modeled based on the Bernoulli-Euler beam theory, yielding an infinite-dimensional model, and the assumed modes method in order to obtain a finite-dimensional model. The resulting model is of low order, a fourth-order model regarding the first and the second eigenfrequency describes the dynamics sufficiently. The model is verified on an experimental storage and retrieval machine. Several active vibration control strategies are studied, including trajectory planning approaches like higher-order trajectory planning, feedforward control approaches like trajectory filtering and input shaping, and feedback control approaches like state-feedback control. The strategies are evaluated by simulation and compared via performance measures.