scholarly journals Conceptualising and measuring social media engagement: A systematic literature review

Author(s):  
Mariapina Trunfio ◽  
Simona Rossi

AbstractThe spread of social media platforms enhanced academic and professional debate on social media engagement that attempted to better understand its theoretical foundations and measurements. This paper aims to systematically contribute to this academic debate by analysing, discussing, and synthesising social media engagement literature in the perspective of social media metrics. Adopting a systematic literature review, the research provides an overarching picture of what has already been investigated and the existing gaps that need further research. The paper confirms the polysemic and multidimensional nature of social media engagement. It identifies the behavioural dimension as the most used proxy for users' level of engagement suggesting the COBRA model as a conceptual tool to classify and interpret the construct. Four categories of metrics emerged: quantitative metrics, normalised indexes, set of indexes, qualitative metrics. It also offers insights and guidance to practitioners on modelling and managing social media engagement.

2016 ◽  
Vol 78 (4-4) ◽  
Author(s):  
Marlita Mat Yusof ◽  
Zuraini Ismail ◽  
Nor Zairah Ab. Rahim ◽  
Wardah Zainal Abidin ◽  
Ganthan Narayana Samy

 In the realm of technology development, open innovation paradigm and social media have both acquired massive attention in extensive researches since past several years. Social media, as the key medium has abundant to offer to support open innovation, thus successful innovation is the key to business rapid growth. This research provides a systematic literature review to identify, classify and summarize the factors of open innovation and social media use towards informatics reporting. Informatics reporting through this dynamic channel have been realized by many organizations nowadays, nonetheless greater number still confine with the traditional reports and are not ready to have linkage with social media platforms. Social media has been absolutely recognized as a powerful communication resource to engage stakeholders in virtual community. Hence, the result from the review suggests that there were six factors impacted open innovation and social media use towards informatics reporting, with transparency being the dominant factor. Eventually, these findings may ease the process of developing a model for open innovation paradigm implementing online platforms in organizations informatics reporting. All in all, this research shall assist organizations to plan and strategize the implementation of open innovation in social media platform for the advantage of their succeeding triumph.


2020 ◽  
Vol 338 ◽  
pp. 363-379
Author(s):  
Nemer Aburumman ◽  
Róbert Szilágyi

Social media has become a new revolution in communications and most governments around the world use these platforms as two-way communication between them and the citizens. The Jordanian government started using these platforms early, so this paper came to examine the Jordanian's practice on these platforms. The paper use two way of analysis, the first one was a systematic literature review in the largest two databases (Scopus and Web of Science). After the literature has been analysed and the paper found the best practices for governments around the world, three main determinants were identified for any government to start the use of social media (presence, up to date information and interaction). The most popular Jordanian's social platforms (Facebook, Twitter, and YouTube) have been selected to start the analyses and 52 Jordanian governmental institutions (all the 25 ministries and 27 institutions belong to the prime ministry) have been analysed. After the institutions' websites and their pages or accounts on social media platforms scanned and analysed, most of the institutions have fulfilled the first two criteria (presence) and 77% shows that they have appearances on social media and (up to date information) 67% of the institutions regularly updated their information. But for the last criteria (interaction) we have found that the institutions still need to improve their interactions with the citizens since the results showed only 38% of these institutions have interaction on their pages or accounts on social media.


Author(s):  
Pablo Medina-Aguerrebere ◽  
Toni González-Pacanowski ◽  
Eva Medina

Cancer hospitals manage social media platforms in a professional way to improve their relationships with internal and external stakeholders and reinforce their corporate brand. To do so, they need their health professionals to be involved: these professionals become brand ambassadors able to influence society. Nevertheless, they face different challenges: legal issues, new patients’ demands, privacy-related matters, or the difficulty of disseminating scientific content. This literature review paper analyzes how cancer hospitals manage their social media platforms to improve their reputation. To do this, we carry out a systematic literature review focused on papers published in the USA and Spain, based on the Salsa framework proposed by Grant and Booth (2009). We then define an online corporate communication model allowing cancer hospitals to improve their reputation through Facebook, Twitter, and YouTube (MedPac Model for Building Cancer Hospital Brands). The paper concludes that this model is useful for cancer hospitals because it prioritizes persons (brand ambassadors) rather than companies, focuses on scientific and emotional content rather than business information, and is based on human values.


2021 ◽  
Vol 58 (1) ◽  
pp. 1932-1939
Author(s):  
Alim Al Ayub Ahmed Et al.

Internet is one of the important inventions and a large number of persons are its users. These persons use this for different purposes. There are different social media platforms that are accessible to these users. Any user can make a post or spread the news through these online platforms. These platforms do not verify the users or their posts. So some of the users try to spread fake news through these platforms. These fake news can be a propaganda against an individual, society, organization or political party. A human being is unable to detect all these fake news. So there is a need for machine learning classifiers that can detect these fake news automatically. Use of machine learning classifiers for detecting the fake news is described in this systematic literature review.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Puneet Kaur ◽  
Amandeep Dhir ◽  
Amal Khalifa Alkhalifa ◽  
Anushree Tandon

PurposeThis study is a systematic literature review (SLR) on prior research examining the impact of the nocturnal use of social media platforms on a user's sleep, its dimensions and its perceptually allied problems. This SLR aims to curate, assimilate and critically examine the empirical research in this domain.Design/methodology/approachForty-five relevant studies identified from the Scopus and Web of Science (WoS) databases were analyzed to develop a comprehensive research profile, identify gaps in the current knowledge and delineate emergent research topics.FindingsPrior research has narrowly focused on investigating the associations between specific aspects of social media use behavior and sleep dimensions. The findings suggest that previous studies are limited by research design and sampling issues. We highlight the imperative need to expand current research boundaries through a comprehensive framework that elucidates potential issues to be addressed in future research.Originality/valueThe findings have significant implications for clinicians, family members and educators concerning promoting appropriate social media use, especially during sleep latency.


Politik ◽  
2019 ◽  
Vol 22 (2) ◽  
Author(s):  
Sander Andreas Schwartz

This study is a systematic literature review of research on social media and political communication from political parties or politicians in parliament. The literature review is narrowed down further to focus on European studies. The review sorts studies into three thematic categories: political sender, citizen engagement and public actors. The study finds that papers are mostly pessimistic about the democratic influence of social media. This might be because studies have been looking for a social media revolution rather than slow evolution over time. The paper goes on to divide studies according to digital methods using digital trace data or traditional methods or a combination of both. The literature review presents the advantages of each approach and further highlights the potential of mixed and multiple methods. Finally, the literature review highlights recent issues with collecting data through platform API and argues that the field should be careful about relying too heavily on this collection approach in the future as social media platforms are starting to restrict access to digital trace data.


Author(s):  
Nur Sanny Rahmawati ◽  
Rahmi Rahmi

Library promotion through social media is an integral part of library services, especially for academic libraries. Social media can inform the end-users of what library’s resources and services and give librarians an impression of users’ views and needs. This study aimed to determine the use of social media to promote academic libraries in Indonesia. This research used a qualitative approach, specifically a systematic literature review, and includes details about identifying the research questions, the literature search process, data synthesis and search results. Based on the scientific papers identified and reviewed, the majority of research was published in 2019. The most frequent social media platforms for library promotions were Facebook and Instagram. Academic libraries located in Yogyakarta carried out the most social media promotions. Obstacles to promoting libraries through social media in Indonesia were primarily due to internal factors of libraries.


Webology ◽  
2021 ◽  
Vol 18 (Special Issue 03) ◽  
pp. 368-376
Author(s):  
Shaikha Mohammed Ali Bin Helal Alkhateri ◽  
S. Indra Devi ◽  
Zanariah Jano ◽  
Samer Ali Al-shami

The rise of social media has provided a means for the spread of fake news, factual false information that is used to further a financial, political or societal agenda. The response to fake news on social media can be from individual users, social media platform companies, or respective national governments. This systematic literature review was designed to determine whether there is commonality across cultures and nations as to fake news exposure, response to encountering fake news on social media, and attitudes towards mediating efforts. A total of five published journal articles were selected, each using quantitative methods and representing five distinct geographical areas. These articles formed the bases for a systematic literature review that answered the research questions concerned with attitudes towards the threat of fake news, responses to fake news encountered on social media platforms, and attitudes towards efforts to curb fake news, whether by individuals, social media platform companies, or governments. Results showed universal recognition of fake news as a potential or real threat, mixed results as to whether fake news is read or shared by respondents, and mixed results regarding which actor (people, companies or governments) should lead mitigation efforts. These results emphasize the cultural and societal differences that must be considered when investigating fake news, particularly with the intention to develop recommendations or guidelines for its reduction.


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